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Alcoholic Drinks in the Philippines

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    Report

  • 70 Pages
  • June 2022
  • Region: Philippines
  • Euromonitor International
  • ID: 2651782
Sales of alcoholic drinks were hit hard in 2020 by strict lockdown measures which included the closure of all non-essential stores and businesses and a total ban on consuming alcohol. This naturally had a strongly negative effect on alcoholic drinks players, with sales being eliminated during this time.

The Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Alcoholic Drinks in the Philippines
  • Executive Summary
  • Alcoholic Drinks in 2021: the Big Picture
  • 2021 Key Trends
  • Competitive Landscape
  • Retailing Developments
  • On-Trade vs Off-Trade Split
  • What Next for Alcoholic Drinks?
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
  • Market Background
  • Legislation
  • Legal Purchasing Age and Legal Drinking Age
  • Drink Driving
  • Advertising
  • Smoking Ban
  • Opening Hours
  • On-Trade Establishments
  • Summary 1 Number of On-Trade Establishments by Type 2015-2021
  • Taxation and Duty Levies
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
  • Operating Environment
  • Contraband/Parallel Trade
  • Duty Free
  • Cross-Border/Private Imports
  • Key New Product Launches
  • Outlook
  • Market Indicators
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
  • Market Data
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
  • Table 10 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
  • Disclaimer
  • Sources
  • Summary 3 Research Sources
  • Beer in the Philippines
  • Key Data Findings
  • 2021 Developments
  • San Miguel Comes Out Fighting as Beer Sets Out on the Path to Recovery
  • Retail Sales Remain Key to Growth in 2021
  • Premium Products See Slower Recovery
  • Prospects and Opportunities
  • Bright Outlook for Beer as Players Eye Expansion Opportunities
  • Retail Will Generate More Volume in the Forecast Period
  • Beer Expected to See An Expanded Offer Over the Forecast Period as Consumer Confidence Returns
  • Category Background
  • Lager Price Band Methodology
  • Summary 4 Lager by Price Band 2021
  • Table 17 Number of Breweries 2016-2021
  • Category Data
  • Table 18 Sales of Beer by Category: Total Volume 2016-2021
  • Table 19 Sales of Beer by Category: Total Value 2016-2021
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 22 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 23 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
  • Table 24 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 25 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 26 Sales of Beer by Craft vs Standard 2016-2021
  • Table 27 Gbo Company Shares of Beer: % Total Volume 2017-2021
  • Table 28 Nbo Company Shares of Beer: % Total Volume 2017-2021
  • Table 29 Lbn Brand Shares of Beer: % Total Volume 2018-2021
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
  • Wine in the Philippines
  • Key Data Findings
  • 2021 Developments
  • Wine Sees a Return to Growth in 2021 as Restrictions Ease
  • On-Trade Volume Banks on the “Social” Aspect of Wine
  • E-Commerce Continues to Thrive
  • Prospects and Opportunities
  • Easing of Restrictions Should Benefit Wine But Economic Uncertainty Remains a Potential Threat
  • Sparkling Wine Expected to Regain Its Fizz Due to Popularity with Younger Consumers
  • E-Commerce Set for Further Gains while Local Wine Could Gain a Stronger Presence
  • Category Data
  • Table 34 Sales of Wine by Category: Total Volume 2016-2021
  • Table 35 Sales of Wine by Category: Total Value 2016-2021
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 38 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 39 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
  • Table 40 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 41 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 43 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 44 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 46 Sales of Wine by Origin 2019-2021
  • Table 47 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 48 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 49 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
  • Table 50 Gbo Company Shares of Champagne: % Total Volume 2017-2021
  • Table 51 Nbo Company Shares of Champagne: % Total Volume 2017-2021
  • Table 52 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
  • Table 53 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 54 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 55 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
  • Table 56 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 57 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 58 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
  • Table 59 Gbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
  • Table 60 Nbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
  • Table 61 Lbn Brand Shares of Non-Grape Wine: % Total Volume 2018-2021
  • Table 62 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 63 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
  • Spirits in the Philippines
  • Key Data Findings
  • 2021 Developments
  • Spirits Continues to See Robust Total Volume Growth in 2021
  • Domestic Players Thrive Due to Sustained Marketing Efforts and Distribution Expansion
  • On-Trade Channel Benefits from Easing of Restrictions
  • Prospects and Opportunities
  • Strong and Stable Growth Projected for Spirits
  • On-Trade Channel Will Gain Back Momentum
  • E-Commerce and Digital Marketing Likely to Become More Prominent
  • Category Background
  • Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
  • Summary 5 Benchmark Brands 2021
  • Category Data
  • Table 66 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 67 Sales of Spirits by Category: Total Value 2016-2021
  • Table 68 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 69 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 70 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 71 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
  • Table 72 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 73 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
  • Table 75 Sales of White Rum by Price Platform: % Total Volume 2016-2021
  • Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
  • Table 77 Sales of English Gin by Price Platform: % Total Volume 2016-2021
  • Table 78 Sales of Vodka by Price Platform: % Total Volume 2016-2021
  • Table 79 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
  • Table 80 Gbo Company Shares of Spirits: % Total Volume 2017-2021
  • Table 81 Nbo Company Shares of Spirits: % Total Volume 2017-2021
  • Table 82 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 83 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 84 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
  • Cider/Perry in the Philippines
  • Key Data Findings
  • 2021 Developments
  • Cider/Perry Continues to Struggle
  • Brands Focus on Expanding Their Distribution Presence Both Online and in Stores
  • Domestic Players Opportunities in Cider/Perry But Savanna and Magners Retain Their Lead
  • Prospects and Opportunities
  • Recovery is Underway
  • On-Trade Sales Set to Return to Growth
  • Opportunities for Development Remain with Potential Focus on Local Ingredients
  • Category Data
  • Table 87 Sales of Cider/Perry: Total Volume 2016-2021
  • Table 88 Sales of Cider/Perry: Total Value 2016-2021
  • Table 89 Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 90 Sales of Cider/Perry: % Total Value Growth 2016-2021
  • Table 91 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 92 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
  • Table 93 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 94 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 95 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 96 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 97 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
  • Table 98 Forecast Sales of Cider/Perry: Total Volume 2021-2026
  • Table 99 Forecast Sales of Cider/Perry: Total Value 2021-2026
  • Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
  • Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
  • Rtds in the Philippines
  • Key Data Findings
  • 2021 Developments
  • Rtds Rebound in 2021 Backed by a Return to Growth for Leading Brand Tanduay Ice
  • On-Trade Strengthens in 2021 But Recovery is Modest
  • Ab Heineken Philippines Launches a New Line of Hard Seltzers
  • Prospects and Opportunities
  • Spirit-Based Rtds Set to Remain the Driving Force for Sales of Rtds
  • E-Commerce Likely to Present New Opportunities for Rtds
  • Increased Product Variety Should Add Vibrancy to the Category
  • Category Data
  • Table 102 Sales of Rtds by Category: Total Volume 2016-2021
  • Table 103 Sales of Rtds by Category: Total Value 2016-2021
  • Table 104 Sales of Rtds by Category: % Total Volume Growth 2016-2021
  • Table 105 Sales of Rtds by Category: % Total Value Growth 2016-2021
  • Table 106 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 107 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
  • Table 108 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 109 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 110 Gbo Company Shares of Rtds: % Total Volume 2017-2021
  • Table 111 Nbo Company Shares of Rtds: % Total Volume 2017-2021
  • Table 112 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
  • Table 113 Forecast Sales of Rtds by Category: Total Volume 2021-2026
  • Table 114 Forecast Sales of Rtds by Category: Total Value 2021-2026
  • Table 115 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
  • Table 116 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026