Sales of alcoholic drinks were hit hard in 2020 by strict lockdown measures which included the closure of all non-essential stores and businesses and a total ban on consuming alcohol. This naturally had a strongly negative effect on alcoholic drinks players, with sales being eliminated during this time.
The Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Alcoholic Drinks in the Philippines
- Executive Summary
- Alcoholic Drinks in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- On-Trade vs Off-Trade Split
- What Next for Alcoholic Drinks?
- Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
- Summary 1 Number of On-Trade Establishments by Type 2015-2021
- Taxation and Duty Levies
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Key New Product Launches
- Outlook
- Market Indicators
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Market Data
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
- Table 10 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 3 Research Sources
- Beer in the Philippines
- Key Data Findings
- 2021 Developments
- San Miguel Comes Out Fighting as Beer Sets Out on the Path to Recovery
- Retail Sales Remain Key to Growth in 2021
- Premium Products See Slower Recovery
- Prospects and Opportunities
- Bright Outlook for Beer as Players Eye Expansion Opportunities
- Retail Will Generate More Volume in the Forecast Period
- Beer Expected to See An Expanded Offer Over the Forecast Period as Consumer Confidence Returns
- Category Background
- Lager Price Band Methodology
- Summary 4 Lager by Price Band 2021
- Table 17 Number of Breweries 2016-2021
- Category Data
- Table 18 Sales of Beer by Category: Total Volume 2016-2021
- Table 19 Sales of Beer by Category: Total Value 2016-2021
- Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 22 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
- Table 23 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
- Table 24 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 25 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 26 Sales of Beer by Craft vs Standard 2016-2021
- Table 27 Gbo Company Shares of Beer: % Total Volume 2017-2021
- Table 28 Nbo Company Shares of Beer: % Total Volume 2017-2021
- Table 29 Lbn Brand Shares of Beer: % Total Volume 2018-2021
- Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
- Wine in the Philippines
- Key Data Findings
- 2021 Developments
- Wine Sees a Return to Growth in 2021 as Restrictions Ease
- On-Trade Volume Banks on the “Social” Aspect of Wine
- E-Commerce Continues to Thrive
- Prospects and Opportunities
- Easing of Restrictions Should Benefit Wine But Economic Uncertainty Remains a Potential Threat
- Sparkling Wine Expected to Regain Its Fizz Due to Popularity with Younger Consumers
- E-Commerce Set for Further Gains while Local Wine Could Gain a Stronger Presence
- Category Data
- Table 34 Sales of Wine by Category: Total Volume 2016-2021
- Table 35 Sales of Wine by Category: Total Value 2016-2021
- Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 38 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
- Table 39 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
- Table 40 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 41 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 42 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 43 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 44 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 46 Sales of Wine by Origin 2019-2021
- Table 47 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 48 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 49 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 50 Gbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 51 Nbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 52 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
- Table 53 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 54 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 55 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 56 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 57 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 58 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 59 Gbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
- Table 60 Nbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
- Table 61 Lbn Brand Shares of Non-Grape Wine: % Total Volume 2018-2021
- Table 62 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 63 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
- Spirits in the Philippines
- Key Data Findings
- 2021 Developments
- Spirits Continues to See Robust Total Volume Growth in 2021
- Domestic Players Thrive Due to Sustained Marketing Efforts and Distribution Expansion
- On-Trade Channel Benefits from Easing of Restrictions
- Prospects and Opportunities
- Strong and Stable Growth Projected for Spirits
- On-Trade Channel Will Gain Back Momentum
- E-Commerce and Digital Marketing Likely to Become More Prominent
- Category Background
- Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
- Summary 5 Benchmark Brands 2021
- Category Data
- Table 66 Sales of Spirits by Category: Total Volume 2016-2021
- Table 67 Sales of Spirits by Category: Total Value 2016-2021
- Table 68 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 69 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 70 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
- Table 71 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
- Table 72 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 73 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
- Table 75 Sales of White Rum by Price Platform: % Total Volume 2016-2021
- Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
- Table 77 Sales of English Gin by Price Platform: % Total Volume 2016-2021
- Table 78 Sales of Vodka by Price Platform: % Total Volume 2016-2021
- Table 79 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
- Table 80 Gbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 81 Nbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 82 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
- Table 83 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 84 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
- Cider/Perry in the Philippines
- Key Data Findings
- 2021 Developments
- Cider/Perry Continues to Struggle
- Brands Focus on Expanding Their Distribution Presence Both Online and in Stores
- Domestic Players Opportunities in Cider/Perry But Savanna and Magners Retain Their Lead
- Prospects and Opportunities
- Recovery is Underway
- On-Trade Sales Set to Return to Growth
- Opportunities for Development Remain with Potential Focus on Local Ingredients
- Category Data
- Table 87 Sales of Cider/Perry: Total Volume 2016-2021
- Table 88 Sales of Cider/Perry: Total Value 2016-2021
- Table 89 Sales of Cider/Perry: % Total Volume Growth 2016-2021
- Table 90 Sales of Cider/Perry: % Total Value Growth 2016-2021
- Table 91 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
- Table 92 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
- Table 93 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 94 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 95 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 96 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 97 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
- Table 98 Forecast Sales of Cider/Perry: Total Volume 2021-2026
- Table 99 Forecast Sales of Cider/Perry: Total Value 2021-2026
- Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
- Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
- Rtds in the Philippines
- Key Data Findings
- 2021 Developments
- Rtds Rebound in 2021 Backed by a Return to Growth for Leading Brand Tanduay Ice
- On-Trade Strengthens in 2021 But Recovery is Modest
- Ab Heineken Philippines Launches a New Line of Hard Seltzers
- Prospects and Opportunities
- Spirit-Based Rtds Set to Remain the Driving Force for Sales of Rtds
- E-Commerce Likely to Present New Opportunities for Rtds
- Increased Product Variety Should Add Vibrancy to the Category
- Category Data
- Table 102 Sales of Rtds by Category: Total Volume 2016-2021
- Table 103 Sales of Rtds by Category: Total Value 2016-2021
- Table 104 Sales of Rtds by Category: % Total Volume Growth 2016-2021
- Table 105 Sales of Rtds by Category: % Total Value Growth 2016-2021
- Table 106 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
- Table 107 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
- Table 108 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 109 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 110 Gbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 111 Nbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 112 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
- Table 113 Forecast Sales of Rtds by Category: Total Volume 2021-2026
- Table 114 Forecast Sales of Rtds by Category: Total Value 2021-2026
- Table 115 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
- Table 116 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026