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Home and Garden in Canada

  • ID: 2666745
  • Report
  • June 2020
  • Region: Canada
  • 43 pages
  • Euromonitor International
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There is a distinct trend of urbanisation in Canada, as consumers seek more regular and better-paid work in the cities. Similarly, an increasing number of households are multi-generational. While many people are moving to smaller residences in the cities, offering a limited amount of space both indoors and outdoors, larger residences are being remodelled to cater for larger families. These trends are affecting the gardening and homewares categories.

The Home and Garden in Canada report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

EXECUTIVE SUMMARY
  • Urbanisation, smaller residences, and multi-generational households influence home and garden performance
  • Renovation activities increase thanks to economic factors and growing number of multi-generational households
  • Ikea maintains lead, invests in both bricks and mortar outlets and online activities
  • Online purchases gain traction, but consumers still value advice available from staff in stores
  • Healthy economic and urbanisation trends set to continue steering market’s performance over forecast period
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES
Summary 1 Research Sources

HEADLINES

PROSPECTS
  • Urbanisation contributes to growth as consumers get creative and lawned areas fall out of favour
  • Indoor plants see increased popularity, grow-your-own gains traction
  • Government to phase out neonic pesticides
COMPETITIVE LANDSCAPE
  • Scott’s Miracle-Grow Co maintains lead, hydroponics for cannabis growth set to contribute to company’s performance
  • Walk power and riding lawn mowers predominate, players invest in promotion for robotic mowers
  • Health Canada reaffirms safe nature of products such as Roundup, if used in line with instructions
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS
  • Pre-furnished apartments threaten furniture growth, window coverings face new regulations
  • Increased tariffs hit furniture manufacturers exporting to the US
  • Interest rates result in many consumers deciding to stay put rather than move home
COMPETITIVE LANDSCAPE
  • Ikea increases online offer with click-and-collect service, launches furniture-building service
  • Ikea launches furniture buy-back scheme, opens new distribution facilities
  • Growth of e-commerce set to result in reduced number of bricks and mortar stores
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS
  • Multi-generation homes underpin growth in demand for renovation services
  • Canada Revenue Agency targets Home Depot
  • Lowes closes stores as online channel demonstrates potential for growth
COMPETITIVE LANDSCAPE
  • Stanley Black & Decker Inc maintains lead, Behr Process Corp a strong contender
  • Koki Holdings America Ltd sees sales growth in Canada
  • Milwaukee Electric Tool Corp gains share through new product launches
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS
  • Financial factors have opposing impact on demand for homewares in Canada
  • Instagram represents important factor contributing to growth
  • Users can save items to Instagram shopping collection, and allows users to buy from videos
COMPETITIVE LANDSCAPE
  • Atlantic Promotions targets expansion through new products
  • Accent Fairchild acquisition set to stimulate North American growth
  • Retailers favour private label due to greater margins
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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