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Fortified/Functional Beverages in Japan

  • ID: 2666764
  • Report
  • January 2021
  • Region: Japan
  • 29 pages
  • Euromonitor International
FF sports drinks has been the FF beverages category most negatively affected by COVID-19, since consumption occasions for these products are mostly associated with outdoor activities. In 2020, consumers were forced to refrain from various outdoor activities where sports drinks are often consumed, such as club activities at schools and going to sports clubs. The category also highly depends on the summer weather, as a hot summer can lead to an increase in on-the-go consumption.

The Fortified/Functional Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • FF beverages struggles due to the underperformance of FF sports drinks
  • FF energy drinks also sees a decline in demand due to changing work patterns
  • FF bottled water gains popularity along with increased health awareness
RECOVERY AND OPPORTUNITIES
  • Awareness of immunity will benefit category growth
  • Recovery of FF sports drinks depends on the resumption of outdoor activities
  • The potential is still high for FF energy drinks, but repositioning may be needed
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
  • Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020
  • Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
  • Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
  • Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
  • Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
  • Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
  • Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
  • Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
  • Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
  • Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 14 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 16 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
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