FF beverages was the most mature category and largest value maker in health and wellness beverages in 2017. The category used to witness the most new product launches but an adverse business environment characterised by the high price of imported inputs and shortages of raw materials limited its development in 2017. Regrettably, Venezuelan consumers did not deem fortification an added value but consider that an industry standard.
The Fortified/Functional Beverages in Venezuela report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Fortified/Functional Beverages in Venezuela report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fortified/Functional Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
FORTIFIED/FUNCTIONAL BEVERAGES IN VENEZUELAHeadlines
Prospects
A Mature Category Struggling With A Negative Business Environment
Ff Powder Concentrates Has Room for Expansion Before Reaching Maturity
Ff Plant-based Hot Drinks Becomes A Milk Substitute
Competitive Landscape
Gatorade Remains the Leading Brand
Impoverished Venezuelans Choose Affordability Over Brand Name
Few Opportunities for Growth As the Category Is Largely Mature
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Supply and Demand Continues To Be Shaped by Supply Chain Shortages
Health Improvement Trends Overridden by Increasing Signs of Malnutrition
Multinationals Maintain Leadership in Spite of Harsh Macroeconomic Conditions
Traditional Grocery Retailers Leads Distribution
Health and Wellness Expected To Decrease Over the Forecast Period
Market Data
Table 10 Sales of Health and Wellness by Type: Value 2012-2017
Table 11 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Category: Value 2012-2017
Table 13 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 16 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 17 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 18 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 20 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
