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Beauty and Personal Care in Germany

  • ID: 2666829
  • Report
  • July 2020
  • Region: Germany
  • 143 pages
  • Euromonitor International
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COVID-19 will have a profound impact on the German beauty and personal care industry in 2020. Non-essential store closures and spending much more time than usual at home during the COVID-19 outbreak led to a sharp decline in sales of products such as fragrances and colour cosmetics.

The Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Natural and free from in strong demand
  • Multinationals continue to lead, including “home-grown” players
  • Stable value growth expected over the forecast period
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Frequent promotions put pressure on prices; masstige gains ground
  • Mass fragrances continues to decline due to preference for premium products
  • L’Oréal Deutschland and Beiersdorf lead, but local players remain competitive
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premium beauty and personal care continues to grow, but blurring line between premium and mass could be a challenge
  • Solid performance of pharma brands
  • Leader L’Oréal continues to increase its premium beauty and personal care sales share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within premium beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Value growth supported by rising interest in natural and organic products
  • Sun care benefits from a hot and sunny 2019
  • Johnson & Johnson leads baby and child-specific care; pharmacy brands among the best performers
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within baby and child-specific products
  • Recovery and opportunities
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Bar soaps enjoying a revival; Exotic products feature destination themes highlighting “experiences”
  • Health aspect of bath and shower is becoming more important
  • Unilever leads a fragmented category, while Henkel continues to lose share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within bath and shower
  • Recovery and opportunities
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Decline in nail products contributes to slowing growth in overall colour cosmetics
  • Organic, vegan and hypoallergenic are key in colour cosmetics
  • L’Oréal Deutschland leads, Cosnova’s Catrice and L.O.V brands record strong growth
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within colour cosmetics
  • Recovery and opportunities
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Deodorants sees another year of stable growth, but sprays growth continues to slow
  • Free-from trend benefits deodorant pumps
  • Unilever Deutschland leads deodorants, but Beiersdorf closes the gap in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within deodorants
  • Recovery and opportunities
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2014-2019
  • Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
  • Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Players looking to add value in what is already a mature category
  • Innovation expected over the forecast period
  • Procter & Gamble leads overall, with Reckitt Benckiser’s Veet dominating hair removers/bleaches
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within depilatories
  • Recovery and opportunities
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2014-2019
  • Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 66 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Value growth very limited in 2019, but fragrance sets/kits remain popular gifts
  • Potential in intense fragrances
  • Coty remains the clear leader in fragrances
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within fragrances
  • Recovery and opportunities
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2014-2019
  • Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Upward pressure on prices as consumers look for “natural” products
  • Drugstores continue to lead hair distribution
  • Henkel still leads hair care, but small players continue gaining sales share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2014-2019
  • Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 81 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 84 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 88 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Men’s evolving shaving habits are changing the make-up of men’s grooming
  • Health and beauty are pushing men to spend more
  • Leader Procter & Gamble continues to lose share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within men’s grooming
  • Recovery and opportunities
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2014-2019
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2015-2019
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Therapeutical toothpaste products continue to grow
  • Social media continues influencing consumers’ choices
  • GlaxoSmithKline leads, Procter & Gamble gains share, private label loses share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within oral care
  • Recovery and opportunities
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2014-2019
  • Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 102 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 105 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 109 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Skin care routines become more complex; masstige is taking off
  • Unabated popularity of face masks
  • L’Oréal Deutschland continues to lead skin care
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within skin care
  • Recovery and opportunities
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2014-2019
  • Table 114 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 119 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 120 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 121 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 122 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 125 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 126 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Sun care to continue growing regardless of the weather conditions; premiumisation playing a role in sun protection
  • Consumers increasingly scrutinising product ingredients
  • L’Oréal sales boosted by premium dermocosmetics; private label share growing
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within sun care
  • Recovery and opportunities
CATEGORY DATA
  • Table 128 Sales of Sun Care by Category: Value 2014-2019
  • Table 129 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 130 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 131 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 133 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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