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Premium Beauty and Personal Care in Germany

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    Report

  • 24 Pages
  • September 2022
  • Region: Germany
  • Euromonitor International
  • ID: 4535490
In 2021, the demand for premium products within beauty and personal care in Germany continued to be shaped by the pandemic situation. Following the 2020 sales slump, when the first year of the pandemic resulted in ongoing home seclusion and less perceived need to purchase various premium beauty products in particular, 2021 featured a return to growth, as consumers adapted to the “new normal” to some degree.

The Premium Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PREMIUM BEAUTY AND PERSONAL CARE IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value growth returns, albeit only marginal
  • L’Oréal holds onto its strong lead
  • Strong competition fuels growing focus on quality and innovation
PROSPECTS AND OPPORTUNITIES
  • Good prospects for premium beauty and personal care
  • Customisation and personalisation set to maintain growth
  • Innovation and consumers’ appreciation of quality products to drive sales
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources