Better For You Packaged Food in Japan

Japanese consumers continued to select healthier packaged foods in 2021. While the demand for indulgence remained strong, consumers in Japan increasingly demanded healthier products. Most better for you packaged food categories therefore registered growth in 2021. Generally, consumers in Japan prioritise price and taste when buying food and drinks. However, for health and wellness products, consumers are less concerned about the price, whilst taste remains very important.

The publisher's Better For You Packaged Food in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.