Major players continue to allocate resources to e-commerce and ramp up their online presence, as it became one of the most sought-after channels during the pandemic. Instead of offering their products through marketplaces, prominent companies prefer the D2C route. Organic products, on average, are priced higher, and high margins facilitate the use of these platforms. Unlike marketplaces, the D2C route also helps companies collect and analyse customer data.
The Organic Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Organic Hot Drinks, Organic Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Organic Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Organic Hot Drinks, Organic Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Organic Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
ORGANIC BEVERAGES IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
- E-commerce, particularly D2C, is the preferred channel for organic tea amongst consumers
- Inflation on agricultural commodities continues to hinder the potential of organic tea
- Although organic fruit/vegetable juice remains dominated by organic nectars, the emergence of organic 100% juice brands is seen
- Darjeeling tea gardens face a host of external challenges, affecting their operations and output
- Social media to be used extensively by organic tea companies for premium product assortment
- Independent and small farmers remain cautious of going organic, and face challenges in getting optimum value for their produce
- Table 1 Sales of Organic Beverages by Category: Value 2016-2021
- Table 2 Sales of Organic Beverages by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Organic Beverages: % Value 2017-2021
- Table 4 LBN Brand Shares of Organic Beverages: % Value 2018-2021
- Table 5 Distribution of Organic Beverages by Format: % Value 2016-2021
- Table 6 Forecast Sales of Organic Beverages by Category: Value 2021-2026
- Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
- Summary 1 Research Sources
