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Beauty and Personal Care in Cameroon

  • ID: 2666920
  • Report
  • Region: Cameroon
  • 80 pages
  • Euromonitor International
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Beauty and personal care continued to record strong retail value and volume increases in 2018. This was due to ongoing growth in the urban population, resulting in rising demand for beauty and personal care products, as urban dwellers are the main users of these products. Other contributory factors include the entry of new players in modern retail channels with a focus on black skin care.

The author's Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Cameroon

List of Contents and Tables
Executive Summary
Ongoing Strong Growth in 2018
Changing Distribution Landscape Reflects the Increasing Importance of Beauty and Personal Care
Les Laboratoires Biopharma Continues To Perform Well
Outdoor Markets Remains the Major Distribution Channel for Mass Products
Strong Growth for the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Mass Products To the Fore
Greater Independence and Empowerment of Women To Drive Growth
Strong Promotions To Drive Sales
Competitive Landscape
International Brands Set To Drive Growth
Les Laboratoires Biopharma Strengthens Its Lead
Internet Retailing To Make An Appearance
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Body Wash/shower Gel Emerges
Bar Soap To Remain the Staple
Added Value A Key Aspect
Competitive Landscape
Strong Customer Loyalty
Colgate Palmolive Co and Unilever Group Strong Leaders
Sirpacam' S Santex Bar Soap Appeals
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2013-2018
Table 21 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 23 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 24 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 26 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Digital In-store Displays Support Sales
Outdoor Markets Remains the Major Distribution Channel for Mass Products
Fashion-conscious, Connected Millennials To Drive Performance
Competitive Landscape
International Brands Dominate Colour Cosmetics
Retailers Launch Private Label
Counterfeit Colour Cosmetics Continue To Hamper Growth
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Premium Not An Option
Deodorant Sprays To Remain the Dominant Format
Affordability and Awareness Continue To Challenge
Competitive Landscape
Les Laboratoires Biopharma Continues To Gain Share
Consumers Favour International Brands
Polarisation in Distribution
Category Data
Table 38 Sales of Deodorants by Category: Value 2013-2018
Table 39 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 41 NBO Company Shares of Deodorants: % Value 2014-2018
Table 42 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 43 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 45 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Hair Removers/bleaches Become More Popular
Women's Razors and Blades To Grow
Lack of Strong Promotion for Hair Removers/bleaches
Competitive Landscape
Reckitt Benckiser Group Leads Retail Value Sales Due To Its Strong Position in Hair Removers/bleaches
New Product Developments
Limited Presence of Domestic Players and Promotional Support
Category Data
Table 46 Sales of Depilatories by Category: Value 2013-2018
Table 47 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Depilatories: % Value 2014-2018
Table 49 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 50 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Urbanisation Drives Growth
Premium Brands Continue To Take Share
Unisex Fragrances More Affordable
Competitive Landscape
International Brands Lead Fragrances; Domestic Players Remain Absent
Counterfeit Perfumes Hamper Growth
Players Compete for Visibility in Stores
Category Data
Table 52 Sales of Fragrances by Category: Value 2013-2018
Table 53 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Fragrances: % Value 2014-2018
Table 55 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 58 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Segmentation Among Channels
Women Increasingly Trade Up
the "nappy" Trend A Promising Opportunity
Competitive Landscape
International Brands Continue To Lead Hair Care
Celebrity-endorsed Products To Thrive
Increasingly Sophisticated Consumers Drive Sales
Category Data
Table 60 Sales of Hair Care by Category: Value 2013-2018
Table 61 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 63 NBO Company Shares of Hair Care: % Value 2014-2018
Table 64 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 66 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Retailer Expansion Supports Growth
Young Urban Males Drive Growth
Men's Razors and Blades To Remain the Staples in Men's Grooming
Competitive Landscape
International Brands Raise the Profile of Men's Shaving
Affordability Key in Driving Sales
Distribution Reflects the Demographic Make-up of Cameroon
Category Data
Table 69 Sales of Men's Grooming by Category: Value 2013-2018
Table 70 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 73 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 74 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 76 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 77 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Awareness of Dental Hygiene To Drive Growth
Rising Disposables Incomes Support Mouthwashes/dental Rinses
Greater Variety and Strong Promotion
Competitive Landscape
Absence of Strong Domestic Players
Counterfeit Products An Issue
Colgate and Signal by Far the Most Popular Brands
Category Data
Table 78 Sales of Oral Care by Category: Value 2013-2018
Table 79 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 80 Sales of Toothbrushes by Category: Value 2013-2018
Table 81 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 83 NBO Company Shares of Oral Care: % Value 2014-2018
Table 84 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 85 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 87 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Outdoor Markets Strong in Skin Care
the Emerging Middle Class Drives Sales
A Boom in Skin Lightening Products Among Females
Competitive Landscape
Les Laboratoires Biopharma Continues To Perform Well Amidst Strong International Competition
International Brands Accelerate Brand Launches
Rising Consumer Awareness As Distribution Channels Increase
Category Data
Table 89 Sales of Skin Care by Category: Value 2013-2018
Table 90 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Skin Care: % Value 2014-2018
Table 92 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 94 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Premium Colour Cosmetics and Skin Care Surge on
Social Media Promote Sales
Fashion-conscious Urban Millennials Aspire To Premium
Competitive Landscape
International Brands Lead
Advertising and Digital Displays Work!
High Import Taxes Encourage Counterfeit and Contraband Products
Category Data
Table 96 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 97 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 99 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 101 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Stable Growth for 2018 and Beyond
Mass Skin Care Forges Ahead
Females To Drive Growth
Competitive Landscape
Individual International Brands Lead Mass Beauty and Personal Care
Les Laboratoires Biopharma Retains Its Strong Lead
Competition Intensifies for Domestic Players
Category Data
Table 102 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 103 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 105 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 106 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 107 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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