Traditionally, malt-based products targeted the masses, highlighting their importance as a nutritional supplement. At the same time, chocolate-based flavoured powdered drinks were mainly offered as indulgent products catering to urban consumers. Many new brands, some home-grown and others imported, seeped into the market in the last few years, extending sugar-free drinking chocolate. Some of these brands started by selling coffee or tea, but then diversified into other hot drinks.
The Naturally Healthy Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Naturally Healthy Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Naturally Healthy Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
NATURALLY HEALTHY BEVERAGES IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
- New entrants extend chocolate-based flavoured powdered drinks, driving demand for NH other hot drinks
- NH 100% juice is an area of opportunity; however, not without its own set of challenges
- E-commerce comes to the rescue for NH bottled water companies previously targeting institutional sales
- India has a severe malnutrition issue, which is a massive opportunity for brands operating in the NH other hot drinks space
- Health awareness will be a crucial factor contributing to growth in post-pandemic India
- Companies will need to tap into the opportunities for NH teas beyond immune benefits
- Table 1 Sales of NH Beverages by Category: Value 2016-2021
- Table 2 Sales of NH Beverages by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of NH Beverages: % Value 2017-2021
- Table 4 LBN Brand Shares of NH Beverages: % Value 2018-2021
- Table 5 Distribution of NH Beverages by Format: % Value 2016-2021
- Table 6 Forecast Sales of NH Beverages by Category: Value 2021-2026
- Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
- Summary 1 Research Sources
