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Beauty and Personal Care in New Zealand

  • ID: 2669454
  • Report
  • April 2021
  • Region: New Zealand
  • 138 pages
  • Euromonitor International
Overall, beauty and personal care performed well in 2020 despite the challenges presented by COVID-19. New Zealand managed the outbreak of COVID-19 much better than most markets and so was able to lift most of its restrictions by June. Nevertheless, the lockdown did limit access to some beauty and personal care products, as well as reducing demand for some non-essential items.

The Beauty and Personal Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
BEAUTY AND PERSONAL CARE IN NEW ZEALAND

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
  • MASS BEAUTY AND PERSONAL CARE IN NEW ZEALAND
KEY DATA FINDINGS

2020 IMPACT
  • Mass bath and shower benefits from increased focus on good hygiene practices
  • Beauty specialist retailers forced to close during the lockdown
  • Increased handwashing drives demand for hand care
RECOVERY AND OPPORTUNITIES
  • New players being attracted by the potential of mass beauty and personal care in New Zealand
  • Downturn in the economy should favour mass beauty and personal care
  • Multinationals expected to sustain dominance
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
PREMIUM BEAUTY AND PERSONAL CARE IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • Lockdown draws a halt to product testing putting a dampener on sales of fragrances
  • E-commerce helps retailers stand up to the challenges presented by COVID-19
  • Retailers adjust their strategies to meet the challenges of the new normal
RECOVERY AND OPPORTUNITIES
  • Product claims an increasingly important factor when it comes to premium beauty and personal care
  • E-commerce set to win further share
  • Distribution is key
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
BABY AND CHILD-SPECIFIC PRODUCTS IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • Natural and organic products perform well as parents focus on stricter hygiene routines
  • Lockdown reduces sales opportunities for baby and child-specific sun care
  • Manufacturers launch new products designed for sensitive skin
RECOVERY AND OPPORTUNITIES
  • Manufacturers expected to focus on adding value as birth rate declines
  • Growing environmental concerns expected to inform new product development
  • Johnson & Johnson set to retain lead thanks to investment in new product development
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
BATH AND SHOWER IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 drives spike in demand for soap products
  • Consumers go in search of mood enhancing products
  • Intimate hygiene benefits from new product development in 2020
RECOVERY AND OPPORTUNITIES
  • Hygiene concerns expected to continue driving growth
  • Woke culture informing company strategies
  • Health and wellness expected to influence new product development
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
COLOUR COSMETICS IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • Colour cosmetics sees sustained growth despite setback from COVID-19
  • Lockdown forces consumers to carry out nail care routines at home
  • E-commerce booming as players invest in new technology
RECOVERY AND OPPORTUNITIES
  • Veganism set to penetrate further into colour cosmetics
“Healthy” make-up on the rise as consumers look for non-toxic ingredients
  • Competition growing as Sephora enters the market
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
  • Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
  • Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
DEODORANTS IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • Sales growth slows due to lockdown while products with health claims gain interest
  • Leading domestic cosmetics player Essano launches new line of natural deodorants
  • Solid deodorants showing potential as a natural and sustainable alternative
RECOVERY AND OPPORTUNITIES
  • Deodorants set for health growth in the wake of COVID-19
  • Local players looking to gain a foothold in deodorants with natural and sustainable deodorants
  • Ultrella has high hopes with new range of demi-perspirants
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2015-2020
  • Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
  • Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
DEPILATORIES IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • Lockdown delivers mixed response for depilatories
  • Multinationals retain their dominance but smaller players looking to benefit from unique positioning
  • Lack of new product development hinders the growth of women’s pre-shave
RECOVERY AND OPPORTUNITIES
  • Uncertain outlook for depilatories as the category faces several challenges
  • Procter & Gamble signs up to new recycling programme
  • Bleak outlook for women’s pre-shave
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2015-2020
  • Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
  • Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
  • Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
FRAGRANCES IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • A tough year for fragrances as COVID-19 creates numerous challenges
  • Natural fragrances gaining interest in the wake of COVID-19
  • Local artisans looking to make their mark in fragrances
RECOVERY AND OPPORTUNITIES
  • Fragrances set to bounce back after lifting of restrictions
  • Personalisation the buzz word in fragrances
  • E-commerce set for a bright future
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2015-2020
  • Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
HAIR CARE IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • Closure of hair salons boosts demand for hair care
  • Consumers looking for natural ranges free from harmful ingredients
  • Lockdown sees consumers treating their hair at home
RECOVERY AND OPPORTUNITIES
  • Hair care set for healthy growth as consumers switch to at-home treatments
  • Zuru Edge looking to make headway with innovative hair care range
  • New product development expected to focus on sustainability as the threat of climate change looms large
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2015-2020
  • Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
MEN’S GROOMING IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 has a mixed impact on men’s grooming
  • Men becoming more image conscious driving sales of a wider range of men’s grooming products
  • Men showing a willingness to invest in skin care
RECOVERY AND OPPORTUNITIES
  • Swift recovery projected for men’s grooming
  • Barber shop services threaten to undermine demand for men’s grooming
  • Expansion of distribution important in the growth and recovery of men’s grooming
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
ORAL CARE IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 increases focus on good hygiene practices
  • Consumers go electric in search of cleaner teeth
  • Sustainability a growing concern for consumers
RECOVERY AND OPPORTUNITIES
  • Consumers increasingly willing to pay for a bright smile
  • New product development expected in mouthwashes/dental rinses after a strong year
  • Colgate investing in new innovations as it fights to retain its lead
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2015-2020
  • Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 102 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
  • Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
SKIN CARE IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • Skin care benefits from pampering trend
  • COVID-19 precautions have their own side effects creating increased demand for skin care
  • E-commerce thrives as Clinique introduces virtual consultations
RECOVERY AND OPPORTUNITIES
  • Skin care full of potential heading into the forecast period
  • Consumers becoming more conscious of the wider impact of their purchasing decisions
  • Healthy skin a growing focus of consumers
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2015-2020
  • Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
SUN CARE IN NEW ZEALAND

KEY DATA FINDINGS

2020 IMPACT
  • Lockdown and the suspension of travel plans puts a sizeable dent in sun care
  • Sun protection brands providing misleading information on their labels
  • Price a key factor in the purchasing decision
RECOVERY AND OPPORTUNITIES
  • Lifting of travel restrictions key
  • Colour cosmetics producers expanding into sun care
  • Sustainability the buzz word in sun care
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2015-2020
  • Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
  • Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
  • Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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