Beauty and Personal Care in New Zealand

  • ID: 2669454
  • Report
  • Region: New Zealand
  • 127 pages
  • Euromonitor International
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The current value growth in beauty and personal care in 2017 was slightly higher than in 2016, due to a number of factors. The main influence was that the economy remained buoyant, which contributed to annual retail price rises across the board for both mass and premium brands, with the economy being able to sustain the price movement. In value terms, both premium and mass beauty and personal care saw stronger value growth in 2017 than in 2016.

The publisher's Beauty and Personal Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BEAUTY AND PERSONAL CARE IN NEW ZEALAND

Executive Summary
Buoyant Economy Sees Continued Growth
Stand-alone Beauty Retailers Gain Momentum
Multinationals Continue To Dominate
Anti-ageing Polarised by "new Generation" Products
Stronger Competition Expected

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Birth Rate Below Replacement Level
Natural Brands in Demand
Child-specific Segmentation
Competitive Landscape
Johnson & Johnson Leads
Domestic Companies Perform Well
Kimberly-Clark Strong in Baby Wipes

Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Intimate Hygiene Continues To Perform Well
Beauty Specialist Retailers Offer Premium Products
Body Wash Remains Popular, To the Detriment of Bar Soap
Competitive Landscape
Colgate-Palmolive Struggles To Gain Share
Beauty Specialist Retailers Have Their Place
New Global Owner for the Body Shop

Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Mecca Maxima Launches
Maintaining Consumer Loyalty Is Increasingly Difficult
Professional Services Influence Purchases
Competitive Landscape
Avon Cosmetics Announces Its Departure
Mac Seeks Further Distribution Opportunities
Revitalisation of Cover Girl Expected

Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Body Mists Is A Growth Area Within Deodorant Sprays
Deodorant Pumps Declines
High-strength and Premium Men's Deodorant Sticks Remain Popular
Competitive Landscape
Unilever Dominates With Its Wide Range
Revlon Remains Strong
the Body Shop Revamps Its Range

Category Data
Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Blade and Razor Technology
Targeting Specific Areas
Pre-shave Products Seen As Irrelevant
Competitive Landscape
Razor Companies Lead
Reckitt Benckiser Introduces Razors in Its Portfolio
Private Label Remains Relevant

Category Data
Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Mini Fragrance Sets
Body Mists Threaten Mass Fragrances
Brand Extensions Continue To Drive Sales
Competitive Landscape
Elizabeth Arden and Revlon
Gap Expected With the Departure of Avon
Domestic Distributor for Coty Fragrances

Category Data
Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Anti-ageing in Hair Care
Touch-ups and Fun Colours Revive Colourants
Masstige Continues Through Supermarkets
Competitive Landscape
Unilever Maintains Its Share
L'Oréal Gains Ground
Revlon Expands Its Range

Category Data
Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Post-shave Threatened by Moisturisers
Strong Development Within the Premium Segment
Shaving Bounces Back
Competitive Landscape
Gillette Maintains Its Lead
Lynx Remains Strong
Shiseido Enters Men's Grooming

Category Data
Table 81 Sales of Men's Grooming by Category: Value 2012-2017
Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Concerns About Early Tooth Decay
Whitening Remains A Strong Focus
New Formulations
Competitive Landscape
Colgate-Palmolive Is the Strong Leader
GlaxoSmithKline Is Second
Private Label Expands in Oral Care

Category Data
Table 90 Sales of Oral Care by Category: Value 2012-2017
Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 92 Sales of Toothbrushes by Category: Value 2012-2017
Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Anti-ageing Expands Beyond Facial Care
New Ranges in Mecca Maxima
Growth of Natural Skin Care Products in Supermarkets
Competitive Landscape
L'Oréal Leads Skin Care
Elizabeth Arden Strengthens in the Premium Segment
Ecostore Launches A Skin Care Range

Category Data
Table 103 Sales of Skin Care by Category: Value 2012-2017
Table 104 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 NBO Company Shares of Skin Care: % Value 2013-2017
Table 111 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 113 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 116 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 117 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Warm Summers Drive Sales
Strong Segmentation
Spf in Other Products Threatens Growth
Competitive Landscape
Cancer Society Leads
Private Label Has A Place
Banana Boat Receives Negative Media

Category Data
Table 119 Sales of Sun Care by Category: Value 2012-2017
Table 120 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 121 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 122 NBO Company Shares of Sun Care: % Value 2013-2017
Table 123 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 125 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 127 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Beauty Specialist Retailers Gains Momentum
Beauty Professionals Influence Purchases
the Internet Continues To Fill the Gaps
Competitive Landscape
Estée Lauder Offers A Range of Brands
Elizabeth Arden Captures the Growing Older Market
Trilogy International Up for Sale

Category Data
Table 128 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 129 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 130 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 131 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 133 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Natural Brands Gain Momentum Through Supermarkets
Masstige Continues To Grow
Brand Exclusivity Through Certain Channels
Competitive Landscape
Unilever Leads
Avon Announces Its Departure
Domestic Companies Perform Well

Category Data
Table 134 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 135 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 136 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 137 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 139 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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