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Home and Garden in Romania

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    Report

  • 52 Pages
  • June 2025
  • Region: Romania
  • Euromonitor International
  • ID: 2673179
In 2024, growth in retail current value sales of home and garden in Romania slowed slightly but remained moderate. However, amid elevated inflation, retail constant value sales continued to decline, albeit at a slower rate than in the previous year, with only gardening bucking the downward trend. The expansion in current value sales was supported by rising household incomes and a growing appetite for non-food purchases.

The Home and Garden in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Erratic weather patterns weigh on growth
  • Regular new product launches help Bosch and Husqvarna maintain their leadership
  • Home improvement and gardening stores deepen their domination
PROSPECTS AND OPPORTUNITIES
  • Fiscal tightening will constrain demand
  • Robotic lawn mowers will move towards the mainstream
  • Sustainability will be a major driver of gardening sales
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2019-2024
  • Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 14 Distribution of Gardening by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Elevated inflation weighs on home furnishings spending
  • IKEA Romania SRL strengthens leadership position with omnichannel approach
  • Homewares and home furnishing stores remain dominant
PROSPECTS AND OPPORTUNITIES
  • Home furnishings market will see little growth
  • Increased remote working will continue to boost demand for home office furniture
  • Sustainability will grow in importance
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady consumer investment in renovation and repair projects supports demand
  • Sanex’s Cesarom brand benefits from wide distribution and strong reputation
  • Home improvement and gardening chains continue to dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Hand tools to remain the most dynamic category
  • Popularity of wallpaper will continue to fade
  • Smart home technology and sustainability will gain traction
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2019-2024
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand growth slows but remains robust
  • IKEA Romania strengthens its leadership
  • Home products specialists remain the leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Retail constant value sales of homewares will rebound
  • Shift towards simpler and more convenient cooking bodes ill for ovenware
  • Rising demand for eco-friendly products
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2019-2024
  • Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 34 Sales of Homewares by Material: % Value 2019-2024
  • Table 35 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 37 Distribution of Homewares by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029