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Home and Garden in Switzerland

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    Report

  • 51 Pages
  • May 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 2673180
In 2024, sales of home and garden continued to decline in Switzerland, reflecting broader economic caution, elevated living costs, and subdued activity in the housing and construction sectors. Consumer confidence remained fragile, limiting discretionary spending on high-value purchases such as indoor furniture. Categories like sitting furniture and bedroom furniture faced ongoing pressure, particularly sitting furniture, which was most impacted by postponed purchases of non-essential items.

The Home and Garden in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing awareness of sustainable practices drives interest in growing media and plant protection
  • Battery-powered and cordless gardening tools aid sales of the category
  • E-commerce appeal is enhanced by AR/VR product visualisation in gardens and generative AI for personalised shopping
PROSPECTS AND OPPORTUNITIES
  • Pots and planters are expected to grow dynamically over the forecast period
  • Indoor plants and seeds to see stable growth over forecast period owing to stagnation of category
  • Continued development of retail e-commerce over the forecast period
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2019-2024
  • Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 14 Distribution of Gardening by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Swiss indoor furniture market faces decline in 2024 amidst cautious economic climate
  • IKEA maintains lead through innovation, localisation, and sustainable expansion
  • Retailers embrace omnichannel strategies and online players focus on e-commerce convenience
PROSPECTS AND OPPORTUNITIES
  • Swiss home furnishings market poised for slow recovery post-2025 due to economic improvement
  • Kitchen furniture market to focus on sustainable materials, timeless design, functionality, and space-saving solutions
  • Growing personalisation drives the home textiles market, supported by industry initiatives and retailer commitments
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Downturn in the construction sector affected home improvement categories
  • Coop Genossenschaft sustains leadership through omnichannel presence and sustainability-led strategy
  • Retailers focused on mobile websites to optimise smartphone shopping experience
PROSPECTS AND OPPORTUNITIES
  • Shift towards sustainable paints, varnishes, and lacquers in Switzerland is a positive development for both the environment and public health
  • Change in consumer preferences set to initiate a shift towards sustainable and ergonomic tools
  • Sustainability to drive growth of wooden flooring
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2019-2024
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home-centred lifestyles sustain category growth as kitchenware and storage drive demand
  • Migros Genossenschaftsbund eG strengthens leadership through private label focus and store investment
  • E-commerce accelerates in homewares, led by smaller-ticket purchases and digital convenience
PROSPECTS AND OPPORTUNITIES
  • Demand for premium and high-quality homewares to grow over the forecast period
  • Compact urban living spaces drive demand for functional and space-efficient homewares
  • Swiss regulation of PFAS drives innovation in safe and sustainable cookware
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2019-2024
  • Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 34 Sales of Homewares by Material: % Value 2019-2024
  • Table 35 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 37 Distribution of Homewares by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029