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Home and Garden in Taiwan

  • ID: 2673181
  • Report
  • Region: Taiwan
  • 37 pages
  • Euromonitor International
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Retail value sales in home and garden recorded a slower decline in current terms in 2018 compared with 2016 and 2017. The major driving factors behind the continue decline, however, were economic depression, weakening purchasing power due to stagnant wages, the after-effects of the labour law revisions by the Taiwanese government in 2017, alongside the conservative consumption psychology amongst Taiwanese consumers in the election season.

The author's Home and Garden in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in Taiwan

List of Contents and Tables
Executive Summary
Slower Value Decline in Home and Garden in 2018
Poor Economic Outlook Negatively Impacts Home and Garden in 2018
Various Routes To Growth
Home and Garden Specialist Retailers Maintains Its Lead
Stability Expected Over the Forecast Period
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Distribution of Home and Garden by Format: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format and Category: % Value 2018
Table 7 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Weak Performances and Labour Law Revisions Hamper Growth
Floor and Wall Tiles Record the Strongest Declines
Home Paint Suffers, Whilst Power Tools Sees A Less Adverse Impact
Competitive Landscape
Yung Chi Paint & Varnish Mfg Co Leads
Domestic Players Account for the Majority of Value Share
Television Advertising Remains the Major Marketing Method
Category Data
Table 9 Sales of Home Improvement by Category: Value 2013-2018
Table 10 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 12 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 13 Distribution of Home Improvement by Format: % Value 2013-2018
Table 14 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 15 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Gardening Registers Slower Growth Due To the Stagnant Economy
Indoor Plants Remains the Largest Category Within Gardening
Consumers Continue To Prefer Gardening Stores
Competitive Landscape
Green Orchids Co Increases Its Value Share
Dominance by Domestic Players Due To Connection With Local Consumers
Brands and Smart Products Are Not Important
Category Data
Table 16 Sales of Gardening by Category: Value 2013-2018
Table 17 Sales of Gardening by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Gardening: % Value 2014-2018
Table 19 LBN Brand Shares of Gardening: % Value 2015-2018
Table 20 Distribution of Gardening by Format: % Value 2013-2018
Table 21 Forecast Sales of Gardening by Category: Value 2018-2023
Table 22 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
All Homewares Categories Register Growth
Stove Top Cookware Sees Little Growth Due To Less Innovation
Unbranded Products Account for Most Sales
Competitive Landscape
Dairy Farm International Home Furnishings Taiwan Leads
Domestic and International Players Have Different Distribution Channels
Promotions Using Bonus Points in Exchange for Stove Top Cookware
Category Data
Table 23 Sales of Homewares by Category: Value 2013-2018
Table 24 Sales of Homewares by Category: % Value Growth 2013-2018
Table 25 Sales of Homewares by Material: % Value 2013-2018
Table 26 NBO Company Shares of Homewares: % Value 2014-2018
Table 27 LBN Brand Shares of Homewares: % Value 2015-2018
Table 28 Distribution of Homewares by Format: % Value 2013-2018
Table 29 Forecast Sales of Homewares by Category: Value 2018-2023
Table 30 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
Longer Consideration of Purchases Leads To Decline
Indoor Furniture Keeps Declining, Whilst Home Textiles Slightly Increases
Led Lamps Posts the Fastest Growth
Competitive Landscape
Dairy Farm International Home Furnishings Taiwan Leads
Multiple Key Players Launch Different Expansion Strategies
Online Retailing Increases Its Influence
Category Data
Table 31 Sales of Home Furnishings by Category: Value 2013-2018
Table 32 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 34 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 35 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 36 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 37 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 38 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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