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Home and Garden in Taiwan

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    Report

  • 42 Pages
  • May 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 2673181
Home and garden in Taiwan experienced static growth in constant value terms in 2022, in contrast to the more buoyant performance of the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific region, such as Singapore, spiralling food prices, exacerbated by supply chain disruptions arising from the war in Ukraine, placed a squeeze on household budgets.

The analyst's Home and Garden in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2017-2022
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES
  • GARDENING IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Shortage of outdoor space boosts demand for indoor plants
  • Grow-your-own food trend continues to benefit seed sales
  • Demand for sustainable fertilisers gains traction
PROSPECTS AND OPPORTUNITIES
  • Ongoing popularity of gardening will boost sales of essentials, such as soil and hand tools
  • Pots and planters will witness high demand, thanks to ongoing interest in indoor gardening
  • E-commerce to gain further share
CATEGORY DATA
  • Table 9 Sales of Gardening by Category: Value 2017-2022
  • Table 10 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 12 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 13 Distribution of Gardening by Format: % Value 2017-2022
  • Table 14 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 15 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
  • HOME FURNISHINGS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Home furnishings lack polish in unfavourable economic environment
  • Bath textiles witnessed a fall in demand in 2022, following a period of buoyant growth
  • Hotter temperatures reduced the demand for rugs in 2022
PROSPECTS AND OPPORTUNITIES
  • Shift towards quality mattresses which enhance the sleeping experience
  • Hybrid work model to increase demand for home office furniture
  • Storage boxes set to remain popular among consumers
CATEGORY DATA
  • Table 16 Sales of Home Furnishings by Category: Value 2017-2022
  • Table 17 Sales of Home Furnishings by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Home Furnishings: % Value 2018-2022
  • Table 19 LBN Brand Shares of Home Furnishings: % Value 2019-2022
  • Table 20 LBN Brand Shares of Light Sources: % Value 2019-2022
  • Table 21 Distribution of Home Furnishings by Format: % Value 2017-2022
  • Table 22 Forecast Sales of Home Furnishings by Category: Value 2022-2027
  • Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
  • HOME IMPROVEMENT IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low-maintenance requirements and durability of floor tiles benefit their sales in 2022
  • Cordless drills outperform corded versions
  • Wall covering products see buoyant demand
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected for 2023 and beyond
  • Textured paint set to rise in popularity in the near future
  • Wooden flooring is set to outperform vinyl flooring in the coming years
CATEGORY DATA
  • Table 24 Sales of Home Improvement by Category: Value 2017-2022
  • Table 25 Sales of Home Improvement by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Home Improvement: % Value 2018-2022
  • Table 27 LBN Brand Shares of Home Improvement: % Value 2019-2022
  • Table 28 Distribution of Home Improvement by Format: % Value 2017-2022
  • Table 29 Forecast Sales of Home Improvement by Category: Value 2022-2027
  • Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
  • HOMEWARES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • 2022 witnesses a fall in homewares sales following replacement trend in 2021
  • Reduction in the amount of time devoted to home cooking negatively impacts sales of food storage items
  • IKEA leads highly fragmented competitive landscape while e-commerce gains share thanks to festive promotions
PROSPECTS AND OPPORTUNITIES
  • Continued interest in home cooking will lead to continued demand for homeware essentials
  • Beverageware, cutlery and dinnerware will see increased sales
  • Unbranded products expected to account for majority of homewares in Taiwan
CATEGORY DATA
  • Table 31 Sales of Homewares by Category: Value 2017-2022
  • Table 32 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 33 Sales of Homewares by Material: % Value 2017-2022
  • Table 34 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 35 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 36 Distribution of Homewares by Format: % Value 2017-2022
  • Table 37 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 38 Forecast Sales of Homewares by Category: % Value Growth 2022-2027