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As the health and wellness trend continues, the average alcohol by volume (ABV) of alcoholic drinks in South Korea shows a decline. Koreans used to be famous for their heavy drinking culture, and this made soju one of the best-selling spirits in the world. Manufacturers depended greatly on heavy drinkers backed by soldier-style company dinners which encouraged colleagues to drink heavily to build strong relationships.
The author's Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Alcoholic Drinks in South Korea
List of Contents and Tables
Executive Summary
Everyone of One Mind; Low-alcohol
Small Formats Go Huge
Premiumisation Continues As Competition Intensifies
Convenience Is Best
Beer and Wine See Growth But Others Will Remain Stagnant
Market Background
Legislation
Table 1 Number of On-Trade Establishments by Type 2013-2018
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2018 (%)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Imported Beer Continues To Steal Total Volume Share
Changing Legislative Factors Will Benefit Domestic and Craft Beer
Convenience Drives Growth of Small Format Beer
Competitive Landscape
Oriental Brewery Remains the Leading Beer Producer in South Korea
Economy Beer To Stand Out
the Craft Effect in Beer
Category Background
Lager Price Band Methodology
Summary 2 Lager by Price Band 2018
Table 19 Number of Breweries 2013-2018
Category Data
Table 20 Sales of Beer by Category: Total Volume 2013-2018
Table 21 Sales of Beer by Category: Total Value 2013-2018
Table 22 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 23 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 28 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 30 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 31 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 32 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Negligible Category in South Korea
Headlines
Prospects
Sales of Rtds Slow As Consumers Move To Imported Beer
Traditional Wine-based Rtds Breathe New Life Into Rtds
Competitive Landscape
Kgb Continues To Lead Category
Off-trade Channel Continues To Outperform On-trade by Volume Sales
Category Data
Table 35 Sales of RTDS by Category: Total Volume 2013-2018
Table 36 Sales of RTDS by Category: Total Value 2013-2018
Table 37 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 38 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 41 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 42 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 43 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 44 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 45 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 46 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 47 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 48 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 49 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Low Alcohol Trend Continues To Grow for Soju
Health-conscious Consumers Seek Lower Alcohol Whisky
Soju Sees Growth Opportunities With Premiumisation
Competitive Landscape
Hite Jinro and Lotte Liquor Perform Better While Regional Players Struggle
Shinsegae Group Struggles in Consolidating Soju Business
Pernod Ricard To Sell Its Imperial Brand
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 3 Benchmark Brands 2018
Category Data
Table 50 Sales of Spirits by Category: Total Volume 2013-2018
Table 51 Sales of Spirits by Category: Total Value 2013-2018
Table 52 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 53 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 57 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 58 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 59 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 60 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 61 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 62 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 63 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 64 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 65 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 66 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 67 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 68 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 69 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 70 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Innovative New Products Drive Growth for Takju
Red Wine Continues Dominance But Sparkling and White Gain Ground
Natural Wine To Be Seen As A Health and Wellness Option
Competitive Landscape
Seoul Takju Association Dominates Wine Followed by Busan Takju
Shinsegae L&b Experiences Rapid Growth
Wine Price War Among Retailers Heats Up
Category Data
Table 71 Sales of Wine by Category: Total Volume 2013-2018
Table 72 Sales of Wine by Category: Total Value 2013-2018
Table 73 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 74 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 75 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 76 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 77 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 78 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 79 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 80 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 81 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 82 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 83 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 84 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 85 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 86 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 87 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 88 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 89 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 90 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 91 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 92 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 93 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 94 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 95 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 96 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 97 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 98 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
List of Contents and Tables
Executive Summary
Everyone of One Mind; Low-alcohol
Small Formats Go Huge
Premiumisation Continues As Competition Intensifies
Convenience Is Best
Beer and Wine See Growth But Others Will Remain Stagnant
Market Background
Legislation
Table 1 Number of On-Trade Establishments by Type 2013-2018
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2018 (%)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Imported Beer Continues To Steal Total Volume Share
Changing Legislative Factors Will Benefit Domestic and Craft Beer
Convenience Drives Growth of Small Format Beer
Competitive Landscape
Oriental Brewery Remains the Leading Beer Producer in South Korea
Economy Beer To Stand Out
the Craft Effect in Beer
Category Background
Lager Price Band Methodology
Summary 2 Lager by Price Band 2018
Table 19 Number of Breweries 2013-2018
Category Data
Table 20 Sales of Beer by Category: Total Volume 2013-2018
Table 21 Sales of Beer by Category: Total Value 2013-2018
Table 22 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 23 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 28 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 30 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 31 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 32 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Negligible Category in South Korea
Headlines
Prospects
Sales of Rtds Slow As Consumers Move To Imported Beer
Traditional Wine-based Rtds Breathe New Life Into Rtds
Competitive Landscape
Kgb Continues To Lead Category
Off-trade Channel Continues To Outperform On-trade by Volume Sales
Category Data
Table 35 Sales of RTDS by Category: Total Volume 2013-2018
Table 36 Sales of RTDS by Category: Total Value 2013-2018
Table 37 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 38 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 41 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 42 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 43 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 44 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 45 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 46 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 47 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 48 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 49 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Low Alcohol Trend Continues To Grow for Soju
Health-conscious Consumers Seek Lower Alcohol Whisky
Soju Sees Growth Opportunities With Premiumisation
Competitive Landscape
Hite Jinro and Lotte Liquor Perform Better While Regional Players Struggle
Shinsegae Group Struggles in Consolidating Soju Business
Pernod Ricard To Sell Its Imperial Brand
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 3 Benchmark Brands 2018
Category Data
Table 50 Sales of Spirits by Category: Total Volume 2013-2018
Table 51 Sales of Spirits by Category: Total Value 2013-2018
Table 52 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 53 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 57 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 58 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 59 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 60 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 61 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 62 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 63 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 64 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 65 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 66 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 67 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 68 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 69 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 70 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Innovative New Products Drive Growth for Takju
Red Wine Continues Dominance But Sparkling and White Gain Ground
Natural Wine To Be Seen As A Health and Wellness Option
Competitive Landscape
Seoul Takju Association Dominates Wine Followed by Busan Takju
Shinsegae L&b Experiences Rapid Growth
Wine Price War Among Retailers Heats Up
Category Data
Table 71 Sales of Wine by Category: Total Volume 2013-2018
Table 72 Sales of Wine by Category: Total Value 2013-2018
Table 73 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 74 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 75 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 76 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 77 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 78 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 79 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 80 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 81 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 82 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 83 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 84 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 85 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 86 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 87 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 88 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 89 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 90 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 91 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 92 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 93 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 94 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 95 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 96 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 97 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 98 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Note: Product cover images may vary from those shown
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