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Alcoholic Drinks in South Korea

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    Report

  • 66 Pages
  • June 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 2673254
In 2024, overall alcoholic drinks in South Korea saw low growth in total volume terms and underwent various shifts. One noteworthy trend in 2024 was the rise in mindful drinking, and growing demand for low alcohol and no alcohol beverages. Instead of simply drinking to get intoxicated, more consumers are placing emphasis on taste and experience, often factoring in health and lifestyle considerations.

The Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink-driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Domestic lager benefits from recent launches and changing habits
  • Lotte Chilsung Beverages sees exceptional growth
  • Convenience retailers continues its rising share of sales of beer
PROSPECTS AND OPPORTUNITIES
  • Decline expected to be driven by health and economic factors
  • The falling share of on-trade sales likely to impact companies
  • Health likely to be a major theme in innovations moving forward
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2024
CATEGORY DATA
  • Table 16 Sales of Beer by Category: Total Volume 2019-2024
  • Table 17 Sales of Beer by Category: Total Value 2019-2024
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 24 Sales of Beer by Craft vs Standard 2019-2024
  • Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers move away from wine due to price sensitivity and changing trends
  • Despite decline, trading up seen within wine
  • Share of on-trade sales rises, while hypermarkets continues to dominate off-trade sales
PROSPECTS AND OPPORTUNITIES
  • Champagne and sake set to buck the declining trend
  • Likelihood of more casual consumption
  • AI set to have a greater impact on wine in the forecast period
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2019-2024
  • Table 33 Sales of Wine by Category: Total Value 2019-2024
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Whiskies and shochu/soju continue to drive growth in spirits
  • Hite Jinro extends its lead due to its dominance of shochu/soju
  • Hypermarkets and convenience stores grow their shares of off-trade sales
PROSPECTS AND OPPORTUNITIES
  • Despite overall declining trend, on-trade channel set to maintain growth
  • Tax reduction set to provide opportunities for traditional spirits
  • Innovation likely in traditional spirits
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 3 Benchmark Brands 2024
CATEGORY DATA
  • Table 63 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 64 Sales of Spirits by Category: Total Value 2019-2024
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
RTDS IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Spirit-based RTDs drives sales and growth due to popularity of highballs
  • Brewguru Co Ltd sees exceptional growth to become the dominant company
  • Popularity of off-trade consumption reduces share of on-trade sales
PROSPECTS AND OPPORTUNITIES
  • Convenience and flavour likely to be key factors driving growth for RTDs
  • Transparent packaging set to gain traction, as it makes RTDs highly Instagrammable
  • Clearer categorisation of RTDs will help consumers make more informed choices
CATEGORY DATA
  • Table 84 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 85 Sales of RTDs by Category: Total Value 2019-2024
  • Table 86 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 87 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 88 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 89 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 90 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 91 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 92 GBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 93 NBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 94 LBN Brand Shares of RTDs: % Total Volume 2021-2024
  • Table 95 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 96 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 97 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 98 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029