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Alcoholic Drinks in South Korea

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    Report

  • 67 Pages
  • June 2023
  • Region: South Korea
  • Euromonitor International
  • ID: 2673254
In 2022, most alcoholic drinks categories in South Korea experienced positive performances, mainly driven by the healthy growth of on-trade sales. As observed in the global industry, consumers resumed their habit of visiting restaurants and bars as pandemic-related restrictions eased, which led to increasing consumption of alcoholic drinks through on-trade premises.

The Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research Sources
BEER IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Slow performance for imported brands, while demand for domestic lager grows
  • Innovation in non-alcoholic segment and craft beer
  • Beer prices rise due to hike in cost of raw materials
PROSPECTS AND OPPORTUNITIES
  • Brighter outlook for domestic beer and on-trade consumption
  • Hyperinflation benefits larger packaging offering value for money
  • Younger generations aim to reduce alchol consumption
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 4 Lager by Price Band 2022
  • Table 17 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2017-2022
  • Table 19 Sales of Beer by Category: Total Value 2017-2022
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 Sales of Beer by Craft vs Standard 2017-2022
  • Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wine’s previously rapid growth slows in 2022
  • Takju players seek premiumisation
PROSPECTS AND OPPORTUNITIES
  • Stronger growth potential for sake in South Korea following 2022’s recovery
  • Convenience stores gradually increasing distribution of wine
CATEGORY DATA
  • Table 34 Sales of Wine by Category: Total Volume 2017-2022
  • Table 35 Sales of Wine by Category: Total Value 2017-2022
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 57 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 58 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 59 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Overall demand for soju remains stagnant
  • Strong recovery for whiskies
  • Hite Jinro retains dominance of spirits in 2022
PROSPECTS AND OPPORTUNITIES
  • High ABV spirits will struggle to avoid declining demand
  • Zero-sugar trend targeting health-conscious drinkers
  • Premiumisation trend could benefit distilled soju
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 5 Benchmark Brands 2022
CATEGORY DATA
  • Table 62 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 63 Sales of Spirits by Category: Total Value 2017-2022
  • Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 71 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 76 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 77 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 78 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 79 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 80 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN SOUTH KOREA2022 DEVELOPMENTSRTDS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Total volume growth of RTDs slows due to waning consumer interest
  • Independent Liquor Korea maintains its leadership
PROSPECTS AND OPPORTUNITIES
  • RTDs set for moderate growth in South Korea
  • Popularity of cocktails such as Whiskey Highball offers potential opportunity
CATEGORY DATA
  • Table 83 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 84 Sales of RTDs by Category: Total Value 2017-2022
  • Table 85 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 86 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 87 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 88 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 89 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 90 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 91 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 92 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 93 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 94 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 95 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 96 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 97 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027