Health and Wellness in Malaysia

  • ID: 2674658
  • Report
  • Region: Malaysia
  • 77 pages
  • Euromonitor International
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Consumers’ health consciousness continued to increase during 2017, with the government’s healthy living campaign and consumers’ increased exposure to international health trends via the internet and other media. This benefitted health and wellness in Malaysia, although packaged food and beverages moved in opposite directions in terms of current value performance during 2017.

The publisher's Health and Wellness in Malaysia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN MALAYSIA

Executive Summary
Consumers' Health Consciousness Remains the Key Driver
Certification Emerges As Differentiation in Health and Wellness
International Manufacturers Lead Health and Wellness
Modern Grocery Retailers Retain Strong Distribution of Health and Wellness
Health and Wellness To Gain Sophistication

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers' Health Consciousness To Rise
Bfy Beverages To Innovate in Line With Consumers' Rising Health Consciousness
Competitive Landscape
Coca-Cola Bottlers Leads Bfy Beverages
Challenging Times Ahead for Other Bfy Manufacturers

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Look To Reduce Fat Consumption As Physical Appearance Gains Importance
Reduced Fat Packaged Food Sees An Uptrend Supported by New Product Launches
Competitive Landscape
Malaysia Milk Retains First Position in A Competitive Environment
Multinational Companies With Large Financial Capabilities Dominate Small Players

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Ff Beverages Face Challenging Performance
Manufacturers Continue To Expand in Ff Beverages
Competitive Landscape
Fraser & Neave Holdings Retains Its Leadership in Ff Beverages
Nestlé Catches Up in Value Share

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Switch To Fortified/functional Packaged Food As A Healthier Alternative
Fortified/functional Packaged Food Prospers From Brand Repositioning and Crossover
Competitive Landscape
Dutch Lady Milk Industries Bhd Leads Fortified/functional Packaged Food
Domestic Players Leverage Marketing Campaigns To Sustain Share

Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 49 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Dairy Prospers Driven by Demand for Soy Milk
High Prices Discourage Demand for Free From Allergens and Lactose
Competitive Landscape
Marketing Strategies To Boost Demand for Free From
Multinational Players Dominate Free From With Quality Products

Category Data
Table 56 Sales of Free From by Category: Value 2012-2017
Table 57 Sales of Free From by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Free From: % Value 2013-2017
Table 59 LBN Brand Shares of Free From: % Value 2014-2017
Table 60 Distribution of Free From by Format: % Value 2012-2017
Table 61 Forecast Sales of Free From by Category: Value 2017-2022
Table 62 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
New Launches To Excite Consumers
More Nh Tea Brands To Obtain Halal Certification
Competitive Landscape
Spritzer Remains the Leader in Nh Beverages
Herbalife Products Leads Nh Hot Drinks

Category Data
Table 63 Sales of NH Beverages by Category: Value 2012-2017
Table 64 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 66 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 67 Distribution of NH Beverages by Format: % Value 2012-2017
Table 68 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Absence of New Product Introduction and Low Awareness
Nh Olive Oil Maintains Growth Through Distribution Expansion
Competitive Landscape
the Italian Baker Remains the Leading Player
Domestic Players Face Intense Competition With Multinationals

Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2012-2017
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 74 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Organic Packaged Food Performs Slowly in 2017
Health Consciousness Sustains Organic Baby Food
Competitive Landscape
Multinational Companies Dominate
Organic Packaged Food Players Adopt Internet Retailing Gradually

Category Data
Table 77 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 78 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 79 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 80 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 81 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 82 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 83 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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