Health and Wellness in Morocco

  • ID: 2674659
  • Report
  • Region: Morocco
  • 85 pages
  • Euromonitor International
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Moroccan consumers continued to focus on ways to achieve a healthier lifestyle in 2016. Much of this was stimulated by changing lifestyles and spending habits as well as rapid urbanisation and health and wellness concerns. Their changing focus revolved around their food and drink choices, with products that improve their health and lifestyles becoming increasingly prioritised.

The Health and Wellness in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN MOROCCO

June 2017

List of Contents and Tables:

Executive Summary
Consumer Focus on Wellbeing Further Stimulates Health and Wellness in 2016
Worrying Obesity Rates Stimulate Demand for Health and Wellness Products
Holmarcom Retains Its Lead, Although Multinationals Gain Ground
Modern Grocery Outlets Fuel Sales of Health and Wellness Products in 2016
Health and Wellness Set To Achieve Stronger Growth Over the Forecast Period
Key Trends and Developments
Greater Consumer Confidence in the Economy Boosts Spending on Hw Products
Alarming Rates of Obesity and Diabetes in the Country Stimulate Sales of Hw Products
Consumers More Likely To Embrace Naturally Healthy
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2011-2016
Table 2 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 3 Sales of Health and Wellness by Category: Value 2011-2016
Table 4 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 7 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 8 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 9 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 11 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources
Les Eaux Minérales D'oulmès in Health and Wellness (morocco)
Strategic Direction
Key Facts
Summary 2 Les Eaux Minérales D'Oulmès: Key Facts
Summary 3 Les Eaux Minérales D'Oulmès: Operational Indicators
Competitive Positioning
Summary 4 Les Eaux Minérales D'Oulmès: Competitive Position 2016
Mundiriz SA in Health and Wellness (morocco)
Strategic Direction
Key Facts
Summary 5 Mundiriz SA: Key Facts
Summary 6 Mundiriz SA: Operational Indicators
Competitive Positioning
Summary 7 Mundiriz SA: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2011-2016
Table 18 Sales of BFY Beverages by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of BFY Beverages: % Value 2012-2016
Table 20 LBN Brand Shares of BFY Beverages: % Value 2013-2016
Table 21 Distribution of BFY Beverages by Format: % Value 2011-2016
Table 22 Forecast Sales of BFY Beverages by Category: Value 2016-2021
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2011-2016
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
Table 28 Distribution of BFY Packaged Food by Format: % Value 2011-2016
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2011-2016
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2011-2016
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2011-2016
Table 41 Key Functional Ingredients in Fortified/Functional Bread: % Value 2011-2016
Table 42 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2011-2016
Table 43 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2011-2016
Table 44 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2011-2016
Table 45 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2012-2016
Table 46 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2013-2016
Table 47 LBN Brand Shares of Fortified/Functional Bread: % Value 2013-2016
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2011-2016
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Free From by Category: Value 2011-2016
Table 52 Sales of Free From by Category: % Value Growth 2011-2016
Table 53 NBO Company Shares of Free From: % Value 2012-2016
Table 54 LBN Brand Shares of Free From: % Value 2013-2016
Table 55 Distribution of Free From by Format: % Value 2011-2016
Table 56 Forecast Sales of Free From by Category: Value 2016-2021
Table 57 Forecast Sales of Free From by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Sales of NH Beverages by Category: Value 2011-2016
Table 59 Sales of NH Beverages by Category: % Value Growth 2011-2016
Table 60 NBO Company Shares of NH Beverages: % Value 2012-2016
Table 61 LBN Brand Shares of NH Beverages: % Value 2013-2016
Table 62 Distribution of NH Beverages by Format: % Value 2011-2016
Table 63 Forecast Sales of NH Beverages by Category: Value 2016-2021
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of NH Packaged Food by Category: Value 2011-2016
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2011-2016
Table 67 NBO Company Shares of NH Packaged Food: % Value 2012-2016
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2013-2016
Table 69 Distribution of NH Packaged Food by Format: % Value 2011-2016
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2016-2021
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Organic Packaged Food by Category: Value 2011-2016
Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2011-2016
Table 74 NBO Company Shares of Organic Packaged Food: % Value 2012-2016
Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2013-2016
Table 76 Distribution of Organic Packaged Food by Format: % Value 2011-2016
Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2016-2021
Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
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