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Health and Wellness in Morocco

  • ID: 2674659
  • Report
  • Region: Morocco
  • 76 pages
  • Euromonitor International
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Health and wellness in Morocco is growing slowly but surely as consumers have become more health conscious and interested in healthy eating. Some have reduced their consumption of junk food and switched to natural products following their adoption of a healthy, sporty lifestyle, whilst others are consuming more fortified and better for you products to help them with health issues and to manage their weight.

The Health and Wellness in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Morocco

List of Contents and Tables
Executive Summary
Changing Lifestyles Are Contributing To the Development of Health and Wellness
Nutritionists Are Encouraging Healthy Eating To Limit and Control Chronic Diseases
Competition Will Intensify With the Entrance of New Brands
the Distribution of Health and Wellness Products Is Dominated by Online Retailing
Health and Wellness in Morocco Looks Promising
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
High Consumer Awareness Drives Sales of Better for You Beverages
Obesity Is Benefiting Sales of Better for You Beverages
Competitive Landscape
Sales of Better for You Beverages Are Growing in Online Retailing Stores
Established Soft Drinks Brands Are Investing in New Products To Increase Their Share
Naturally Healthy Beverages Are Competing With Better for You Beverages
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Visibility of Weight-related Health Issues Drives Growth
Growing Awareness About Ingredients Could Prove Detrimental To Bfy in the Long Term
Reduced Fat Dairy Shows High Growth Potential
Competitive Landscape
Fromageries Bel Leads With Its Wide Offer of Reduced Fat Products
Industry Players Focus on Developing Better for You Products and Widening Their Distribution
Copralim Achieves Category Share Growth Thanks To the Growing Popularity of Butter
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
the Hectic Lifestyles of Working Parents Contributes To Growth
Active Lifestyles Boost Sales of Fortified Functional Beverages
Competitive Landscape
Lack of Competition Amongst Retailing Stores
Stores Are Developing Private Label Products To Keep Up With the Competition
Homemade Fortified Juices Compete With Industrial Fortified/functional Beverages
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Industry Players Communicate Product Ingredients and Their Relationship To Health and Wellness
Increasing Focus on Digestive Health Benefits Probiotic Dairy Products in Ff Packaged Food
Ff Packaged Food Benefits From the Growing Appeal of Products Offering Combined Effects
Competitive Landscape
Nestlé Maroc Leads Thanks To Its Strength in Ff Baby Food and Ff Breakfast Cereals
Competition Increases in Ff Cereal Bars
Centrale Danone Remains the Leader in Ff Dairy
Category Data
Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 44 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 45 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 46 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 47 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Free From Gluten Bread Remains Popular
Free From Dairy Other Milk Alternatives Boosts Sales
Decline in Breastfeeding Boosts Ha Milk Formula
Competitive Landscape
Distribio Maroc Takes the Lead From Nestlé
La Vie Claire Gains Further Share Through Expansion of Its Private Label
Nestlé Maroc Enjoys Consumer Loyalty Among Parents in Free From Baby Food
Category Data
Table 51 Sales of Free From by Category: Value 2013-2018
Table 52 Sales of Free From by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Free From: % Value 2014-2018
Table 54 LBN Brand Shares of Free From: % Value 2015-2018
Table 55 Distribution of Free From by Format: % Value 2013-2018
Table 56 Forecast Sales of Free From by Category: Value 2018-2023
Table 57 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Demanding Naturally Healthy Beverages in Foodservice Outlets
Start-ups Specialising in Naturally Healthy Beverages Are Growing in Morocco
Leading Brands Use Product Labels To Promote Their Products
Competitive Landscape
Juices Made in Traditional Stores Compete With Naturally Healthy Beverages in Modern Retailing
Marjane Launches Ready-to-drink Fresh Juices To Keep Up With the Competition
Social Media Influencers Boost Sales of Naturally Healthy Beverages in Cross-border Retailing
Category Data
Table 58 Sales of NH Beverages by Category: Value 2013-2018
Table 59 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 61 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 62 Distribution of NH Beverages by Format: % Value 2013-2018
Table 63 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Consumer Awareness of Health Issues Benefits the Category
Greater Retail Visibility Benefits Nh Packaged Food
Nh Attributes of Local Products Help Raise the Category's Profile
Competitive Landscape
Local Brands Perform Well Thanks To A Focus on Traditional Moroccan Products
Modern Retailers Such As La Vie Claire Benefit From Offering Moroccan Products
Growing Demand for Nh Olive Oil
Category Data
Table 65 Sales of NH Packaged Food by Category: Value 2013-2018
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 69 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Prospects
Consumer Awareness of Organic Beverages Is Low
Ecocert Granted Approval To Certify Organic Products in Morocco
Law 39-12 for Organic Production Is Still Not Applicable in Morocco
International Brands Available in Stores and Online
the Increasing Number of Online Grocery Retailing Stores Will Intensify the Competition
Competition From Substitute Beverages
Headlines
Prospects
Initiative To Create A Moroccan Organic Label Supported by the Government Pushes Sales of Organic Packaged Food.
Expansion of Organic Products Through All Modern Retailers Boosts Sales
Healthier Snacking Trend Drives Growth
Competitive Landscape
Sopalim Retains the Leading Position in 2018
Distribio Maroc Gains Ground Through Strong Presence in Organic Cereal Bars
La Vie Claire's Success Stimulates Interest Among Other Private Label Players
Category Data
Table 72 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 74 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 76 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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