Health and Wellness in Morocco

  • ID: 2674659
  • Report
  • Region: Morocco
  • 73 pages
  • Euromonitor International
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Ongoing urbanisation is creating a fertile environment for the development of the Moroccan health and wellness market.

The Health and Wellness in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN MOROCCO

Executive Summary
Urbanisation Creating Conditions for Development
Government Activity Boosts Demand
Les Eaux Minérales D'oulmès Retains Lead
Modern Grocery Channels Boosting Development
Naturally Healthy Products To Lead Growth

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Limited Bfy Offer
Poor Performance From Carbonates
Growing Interest in Coffee
Competitive Landscape
Coca-Cola Continues To Dominate
Nestlé Gains Ground
Smaller Players Expand in Coffee

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Visibility of Weight-related Health Issues Drives Growth
Growing Awareness About Ingredients Might Counter the Trend in the Long Term
Reduced Fat Dairy Shows High Growth Potential
Competitive Landscape
Fromageries Bel SA Leads With Its Wide Offer of Reduced Fat Products.
Copralim SA Benefits From Growing Popularity of Butter and Awareness About Healthy Food Consumption

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Urbanisation Key To Expansion
Consumption Trends Cause Concern
Opportunities for Diversification
Competitive Landscape
Foods & Goods Strengthens Dominance
Nestlé Sees Share Fall
Smaller Players Growing

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Awareness About Product Composition Driven by Wider Communication on Health Related Issues
Increasing Focus on Digestive Health Benefits Probiotic Dairy Products in Ff Packaged Food
Ff Packaged Food Benefits From Growing Appeal of Products Offering Combined Effects
Competitive Landscape
Nestlé Maroc SA Leads Thanks To Strength in Ff Baby Food and Ff Breakfast Cereals
Competition Increases in Ff Cereal Bars
Centrale Danone Remains the Leader in Ff Dairy

Category Data
Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 41 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 44 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 45 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 46 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 47 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Dairy Other Milk Alternatives Boosts Sales
Gluten-and Free Baked Goods and Breads Remain Popular
Decreasing Number of Women Breastfeeding Is Expected To Boost Ha Milk Formula
Competitive Landscape
Distribio Maroc Leads
La Vie Claire Gains Further Share Through Expansion of Its Private Label

Category Data
Table 51 Sales of Free From by Category: Value 2012-2017
Table 52 Sales of Free From by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Free From: % Value 2013-2017
Table 54 LBN Brand Shares of Free From: % Value 2014-2017
Table 55 Distribution of Free From by Format: % Value 2012-2017
Table 56 Forecast Sales of Free From by Category: Value 2017-2022
Table 57 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Demand for Nh Bottled Water
Nh Tea Seeing Modest Growth
Limited Potential for Nh Juice
Competitive Landscape
Leader Responding To Challenge of Economy Brands
Midi Experiences Share Erosion
Growing Opportunities for Multinationals

Category Data
Table 58 Sales of NH Beverages by Category: Value 2012-2017
Table 59 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 61 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 62 Distribution of NH Beverages by Format: % Value 2012-2017
Table 63 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers' Growing Awareness of Health Issues Benefits Category
Greater Retail Visibility Benefits Nh Packaged Food.
Local Products' Nh Attributes Also Help Raise Category's Profile
Competitive Landscape
Local Brands Perform Well Thanks To Focus on Traditional Moroccan Products
Modern Retailers Such As La Vie Claire Benefit From Offering Moroccan Products.

Category Data
Table 65 Sales of NH Packaged Food by Category: Value 2012-2017
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 69 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Multiple Factors Obstruct Development
Headlines
Prospects
Initiative To Create A Moroccan Organic Label Supported by the Government Pushes Sales of Organic Packaged Food.
Expansion of Organic Products Through All Modern Retailers Boosts Sales
Healthier Snacking Trend Drives Growth
Competitive Landscape
Sopalim SA Retains the Leading Position
Distribio Maroc Gains Ground Through Strong Presence in Organic Cereal Bars

Category Data
Table 72 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 76 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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