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Health and Wellness in South Africa

  • ID: 2686831
  • Report
  • Region: Africa, South Africa
  • 78 pages
  • Euromonitor International
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Strong value sales growth was posted in most HW categories in 2018, as the health and wellness trend influenced consumers to turn to healthier food and beverages. BFY products in particular benefited from the increased spotlight on sugary items and their negative impact on health, especially following the implementation of the sugar tax, although the use of artificial sweeteners is also a concern among South Africans as their health-awareness rises.

The Health and Wellness in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in South Africa

List of Contents and Tables
Executive Summary
the Strengthening Health and Wellness Trend Drives Hw Sales
the National Treasury Imposes Sugar Tax on Soft Drinks Manufacturers
A Busy Year for Clover SA (pty) Ltd
Modern Chained Retailers Continue To Lead Distribution
Intensified Awareness Campaigns To Stimulate Health and Wellness Trend
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Innovation in Soft Drinks To Be Centred on Reduced Sugar Variants
Competition To Intensify in Bfy Coffee
Competitive Landscape
Reformulation Takes Place in Soft Drinks As Sugar Tax Hits the Country
Coca-Cola South Africa Consolidates Its Leadership in Bfy Beverages
More Bfy Beverages Are Introduced
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Concerns About Sugar Consumption
Increasing Competition From Other Hw Package Food Categories
Potential for Emergence of Reduced Salt Products
Competitive Landscape
Mondelez Retains Lead Despite Share Erosion
Strong Performances From Major Gum Players
Clover Shifts Its Offer Upmarket
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Ff Beverages To Benefit From Improved Economic Conditions
Ff Energy Drinks Will Drive Demand for Ff Soft Drinks
in Ff 100% Juice, Not From Concentrate Products Are Set To Gain Momentum
Competitive Landscape
Innovation Drives Sales in Ff Energy Drinks
Demand for Ff Hot Drinks Is Hampered by Economic Constraints
Bos Sport Gains Momentum in Ff Sports Drinks
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience Supports Ff Growth
Key Role for Manufacturer Innovation and Marketing
Potential Constraints on Growth
Competitive Landscape
Danone's Lead Founded on Probiotic Yoghurt
Clover's Strategic Shift Takes It Into Ff Products
Strong Private Label Presence
Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Expanding Product Range To Support Ongoing Expansion
Increasing Concerns About Allergy and Intolerance
Obstacles To Development
Competitive Landscape
Unilever Retains Lead
Good Hope Continues To Expand in Free From Dairy
Major Meat Brand Expanding Successfully in Free From Meat
Category Data
Table 51 Sales of Free From by Category: Value 2013-2018
Table 52 Sales of Free From by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Free From: % Value 2014-2018
Table 54 LBN Brand Shares of Free From: % Value 2015-2018
Table 55 Distribution of Free From by Format: % Value 2013-2018
Table 56 Forecast Sales of Free From by Category: Value 2018-2023
Table 57 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Spring Water To Benefit From Water Crisis
Nh Tea Will Post An Improved Performance As the Economy Recovers
Nh Rtd Green Tea Will Record the Fastest Growth
Competitive Landscape
Water Crisis Boosts Demand for Nh Bottled Water in the Western Cape
Value Sales in Nh Other Tea Increase Despite Declining Volume Sales
Sales in Coconut Water Decline As Distributors Pull Out
Category Data
Table 58 Sales of NH Beverages by Category: Value 2013-2018
Table 59 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 61 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 62 Distribution of NH Beverages by Format: % Value 2013-2018
Table 63 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Packaged Food Compatible With Prevailing Demand Trends
Significant Expansion in Staple Areas
Sour Milk Products Build on Tradition of Consumption
Competitive Landscape
Tiger Consumer Brands Extends Lead
Dynamism in Sour Milk Products
Significant Private Label Offer Across Several Categories
Category Data
Table 65 Sales of NH Packaged Food by Category: Value 2013-2018
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 69 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Strong Growth From Low Base
Demand Undermined by Pricing and Lack of Convincing Differentiation
Manufacturers Need To Clarify Positioning in Line With Demand Trends
Competitive Landscape
Private Label Dominates Thanks To Woolworths
Organic Products Struggle Amongst Pick 'n' Pay's Core Consumer Base
Brands Strong in Baby Food
Category Data
Table 72 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 74 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 76 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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