Health and Wellness in South Africa

  • ID: 2686831
  • Report
  • Region: Africa, South Africa
  • 78 pages
  • Euromonitor International
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Health and wellness continued to expand despite challenging market conditions. With the South African economy experiencing slow growth in 2017, households were often left with a shrinking disposable income, while manufacturers struggled with higher production costs. However, increased demand for smaller packaging boosted revenue in categories such as NH tea, whereas the persisting effects of drought continued to support NH spring water.

The publisher's Health and Wellness in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN SOUTH AFRICA

Executive Summary
Health and Wellness Continues To Gain Momentum Despite Economic Constraints
the National Treasury Reviews the Proposed Sugar Tax Announced in 2016
Tiger Consumer Brands and Coca-Cola South Africa Continue To Lead Health and Wellness
Modern Chained Retailers Continue To Lead
Health and Wellness To Benefit From Consumers' Increased Awareness of Contents

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
the Sugar Tax Is Expected To Have A Strong Impact on Soft Drinks
Innovation in Hot Drinks To Remain Focused on Better for You Beverages
Intensified Competition To Affect Distribution Channels
Competitive Landscape
Manufacturers Take Steps in Anticipation of the Proposed Sugar Tax
Coca-Cola South Africa (pty) Retains Its Leadership
Better for You Beverages Gains Momentum in Hot Drinks

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Health Awareness To Boost Sales Across Bfy Packaged Food
Use of Stevia To Increase in Bfy Reduced Sugar Packaged Food
Rising Concerns Over Salty Food Could Lead To Emergence of Bfy Reduced Salt Food
Competitive Landscape
Parmalat Remains the Leading Player in Bfy Packaged Food
Clover the Most Dynamic Player
Private Label Remains A Significant Player in Bfy Packaged Food

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Reduced-sugar Energy Drinks To Continue To Record the Strongest Retail Value Growth
Body Cleansing Trend To Boost Demand for Functional Juices
Ff Sports Drinks To Benefit From Intensified Awareness Campaigns on the Risks of Obesity
Competitive Landscape
Demand for Smaller Packaging Supports Revenue in Ff Hot Drinks
Coca-Cola South Africa (pty) Expands Its Portfolio in Energy Drinks
Premium Fortified/functional Beverages on the Rise

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Relatively Strong Growth Based on Rising Consumer Awareness
Growth To Be Hit by Negative Perceptions of Ff Packaged Food?
General Health Positioning Set To Remain Dominant in Ff Packaged Food
Competitive Landscape
Danone Remains the Leading Player in Ff Packaged Food
Pioneer Foods Stakes Claim in Ff Packaged Food With 50% Acquisition of Future Life
the Popularity of Private Label Hinges on Perceptions of Quality and Value

Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 45 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
the Availability of A Wider Range of Products Expected To Support Growth in Free From
Rising Incidence of Dietary Disorders and Food Intolerances Set To Support Growth
Gluten Free Likely To Remain Niche As Meat Free and Lactose Free Remain Dominant
Competitive Landscape
Unilever Remains by the Leading Player in Free From Despite Losing Value Share
Good Hope International Registers Another Strong Performance
Scant Advertising Support and Standard Mid-priced Brands Characterise Free From

Category Data
Table 51 Sales of Free From by Category: Value 2012-2017
Table 52 Sales of Free From by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Free From: % Value 2013-2017
Table 54 LBN Brand Shares of Free From: % Value 2014-2017
Table 55 Distribution of Free From by Format: % Value 2012-2017
Table 56 Forecast Sales of Free From by Category: Value 2017-2022
Table 57 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trends To Boost Demand for Naturally Healthy Beverages
Strong Performance Expected From Nh Rtd Tea
Sugar Sweetened To Be Negatively Affected by the Sugar Tax
Competitive Landscape
Clover SA Leads Despite Challenging Market Conditions
Rooibos Tea Continues To Create Traction Amongst Consumers
Nh Bottled Water Benefits From the Water Crisis

Category Data
Table 58 Sales of NH Beverages by Category: Value 2012-2017
Table 59 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 61 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 62 Distribution of NH Beverages by Format: % Value 2012-2017
Table 63 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Consumer Awareness of the Benefits of Nh Packaged Food Set To Spur Growth
Interest in Naturally Health Food Expected To Increase Among Overweight People
Nh Soy Drinks Expected To Generate Strong Growth Due To New Product Launches
Competitive Landscape
Tiger Consumer Brands Maintains Its Strong Leading Position in Nh Packaged Food
Clover's Partial Acquisition of Dairybelle Brings Benefits To the Dairybelle Bliss Brand
High Prices Continue To Suppress the Sales Potential of Nh Packaged Food

Category Data
Table 65 Sales of NH Packaged Food by Category: Value 2012-2017
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 69 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Prospects
Organic Beverages Negligible in South Africa
Headlines
Prospects
Dynamic Growth From A Low Base Due To Increased Exposure on Retail Shelves
High Prices and Scepticism About the Benefits of Organic Food To Suppress Growth
Unit Prices Set To Rise As Manufacturers Continue To Target An Affluent Consumer Base
Competitive Landscape
Private Label Remains the Dominant Presence in Organic Packaged Food
Woolworths Well Ahead of Pick 'n' Pay in Private Label Organic Packaged Food
Purity by Tiger Brands and Olli Organic by Allganix Foods Remain the Leading Brands

Category Data
Table 72 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 76 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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