Disruption arising from the pandemic and the economic shock that it engendered had a differential impact on home and garden demand during 2020. While COVID-19 had a positive effect on retail constant value sales of gardening and homewares, it negatively affected home improvement and home furnishings, as projects were delayed and consumers postponed big-ticket purchases. These trends were partly reversed in 2021.
This Home and Garden in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Home and Garden in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Home and garden in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- Table 1 Sales of Home and Garden by Category: Value 2016-2021
- Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
- Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
- Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
- Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Covid-19 burst outskirt homes
- Led by El Corte Inglés, private label grows in popularity
- E-commerce continues to gain ground
- Mounting inflationary pressure will put pressure on discretionary spending - particularly for big ticket items
- Robotic lawn mowers will overtake other models
- Sustainability will increasingly impact consumer choices
- Table 10 Sales of Gardening by Category: Value 2016-2021
- Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
- Table 12 NBO Company Shares of Gardening: % Value 2017-2021
- Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
- Table 14 Distribution of Gardening by Format: % Value 2016-2021
- Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Slowdown in demand for outdoor living and home office and storage furniture
- Sustainability rises up the agenda
- Private label leads the way
- Mounting Inflationary pressure and sustainability trend will weigh on growth
- The dominance of lighting by LEDs will deepen
- E-commerce will increasingly be the default distribution channel for younger consumers
- Table 17 Sales of Home Furnishings by Category: Value 2016-2021
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
- Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
- Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Covid-19 keeps driving sales
- Supply-chain issues and rising energy costs push up prices
- E-commerce continues to grow in popularity
- A buoyant property market will offset the negative effect of inflation on demand for home improvement
- E-commerce will continue to gain ground
- Sustainability will become more of a priority for both manufacturers and consumers
- Table 25 Sales of Home Improvement by Category: Value 2016-2021
- Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
- Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
- Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
- Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
- Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Demand cools as pandemic restrictions are eased
- Sustainable materials grow in popularity
- Local consumers increasingly comfortable shopping for homewares online
- Mounting inflationary pressure will exacerbate impact of post-pandemic hangover on demand
- An ageing population and a low birth rate will positively affect demand
- Smaller retail players could find themselves squeezed out of an increasingly omnichannel environment
- Table 32 Sales of Homewares by Category: Value 2016-2021
- Table 33 Sales of Homewares by Category: % Value Growth 2016-2021
- Table 34 Sales of Homewares by Material: % Value 2016-2021
- Table 35 NBO Company Shares of Homewares: % Value 2017-2021
- Table 36 LBN Brand Shares of Homewares: % Value 2018-2021
- Table 37 Distribution of Homewares by Format: % Value 2016-2021
- Table 38 Forecast Sales of Homewares by Category: Value 2021-2026
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026