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Home and Garden in Spain

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    Report

  • 49 Pages
  • May 2024
  • Region: Spain
  • Euromonitor International
  • ID: 2691586
Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate and housing markets weakened demand for home and garden products in 2023. Pressures in the housing market had the most significant impact on home improvement as consumers avoided undertaking large renovation projects amidst price rises.

The Home and Garden in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2018-2023
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation and poor weather hampers value growth
  • Gardening hand tools post robust performance despite price increases
  • Grow-your-own food trend remains popular in Spain
PROSPECTS AND OPPORTUNITIES
  • Indoor plants will continue to capture the attention of younger consumers
  • Drip irrigation systems and technological integration to drive sales in watering
  • Robotic lawn mowers to gain popularity
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2018-2023
  • Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 14 Distribution of Gardening by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home furnishings suffer from the contraction in the housing market
  • Home textiles prove more resilient than indoor furniture
  • Sustainability drives innovation in furniture and interest in second-hand items
PROSPECTS AND OPPORTUNITIES
  • Uncertainty in the supply chain dampens future prospects
  • E-commerce channel is expected to continue gaining share
  • Energy crisis and regulations prompt consumers to switch to LEDs
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home improvement is hindered by the slowdown in housing and construction markets
  • Inflation urges consumers to trade down in flooring
  • Interest in DIY bolsters sales of hand tools and hardware
PROSPECTS AND OPPORTUNITIES
  • Recovery of home improvement contingent on rebound of housing market
  • Private label is expected to gain share in hand and power tools
  • Growth of home improvement via e-commerce to slow
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2018-2023
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Homewares registers mixed performance as eating out habits resume
  • E-commerce continues to gain popularity in homewares
  • Dinnerware proves more resilient to inflationary pressures
PROSPECTS AND OPPORTUNITIES
  • Rising demand for multifunctional homewares as consumers seek space-saving solutions
  • Potential regulations against PTFE/PFOA drive innovation in homewares
  • Tritan plastic expected to dominate food storage materials
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2018-2023
  • Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
  • Table 34 Sales of Homewares by Material: % Value 2018-2023
  • Table 35 NBO Company Shares of Homewares: % Value 2019-2023
  • Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
  • Table 37 Distribution of Homewares by Format: % Value 2018-2023
  • Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028