Home and Garden in Spain - Research and Markets

Disruption arising from the pandemic and the economic shock that it engendered had a differential impact on home and garden demand during 2020. While COVID-19 had a positive effect on retail constant value sales of gardening and homewares, it negatively affected home improvement and home furnishings, as projects were delayed and consumers postponed big-ticket purchases. These trends were partly reversed in 2021.

This Home and Garden in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

APPENDIX

SOURCES

Summary 1 Research Sources

GARDENING IN SPAIN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Covid-19 burst outskirt homes
Led by El Corte Inglés, private label grows in popularity
E-commerce continues to gain ground

PROSPECTS AND OPPORTUNITIES

Mounting inflationary pressure will put pressure on discretionary spending - particularly for big ticket items
Robotic lawn mowers will overtake other models
Sustainability will increasingly impact consumer choices

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2016-2021
Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Gardening: % Value 2017-2021
Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
Table 14 Distribution of Gardening by Format: % Value 2016-2021
Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN SPAIN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slowdown in demand for outdoor living and home office and storage furniture
Sustainability rises up the agenda
Private label leads the way

PROSPECTS AND OPPORTUNITIES

Mounting Inflationary pressure and sustainability trend will weigh on growth
The dominance of lighting by LEDs will deepen
E-commerce will increasingly be the default distribution channel for younger consumers

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2016-2021
Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN SPAIN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Covid-19 keeps driving sales
Supply-chain issues and rising energy costs push up prices
E-commerce continues to grow in popularity

PROSPECTS AND OPPORTUNITIES

A buoyant property market will offset the negative effect of inflation on demand for home improvement
E-commerce will continue to gain ground
Sustainability will become more of a priority for both manufacturers and consumers

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2016-2021
Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN SPAIN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand cools as pandemic restrictions are eased
Sustainable materials grow in popularity
Local consumers increasingly comfortable shopping for homewares online

PROSPECTS AND OPPORTUNITIES

Mounting inflationary pressure will exacerbate impact of post-pandemic hangover on demand
An ageing population and a low birth rate will positively affect demand
Smaller retail players could find themselves squeezed out of an increasingly omnichannel environment

CATEGORY DATA