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Home and Garden in Spain

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    Report

  • 47 Pages
  • May 2023
  • Region: Spain
  • Euromonitor International
  • ID: 2691586
While gardening and home improvement continued to record dynamic and accelerating growth in 2022, homewares and home furnishings both saw considerable slowdowns, resulting in markedly different performances of the various home and garden categories. Inflation and consumer confidence in Spain were mainly in line with the wider European context in 2022, with confidence levels falling mildly throughout the year.

The analyst's Home and Garden in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME AND GARDEN IN SPAIN
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2017-2022
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gardening continues to enjoy strong growth
  • Greater focus on sustainability in gardening
  • E-commerce gardening sales remain elevated in 2022
PROSPECTS AND OPPORTUNITIES
  • Gardening set to experience slower growth but remain positive performer
  • Climate change and watering systems
  • Robotic lawn mowers to overtake sales of other formats by 2027
CATEGORY DATA
  • Table 18 Sales of Gardening by Category: Value 2017-2022
  • Table 19 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 21 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 22 Distribution of Gardening by Format: % Value 2017-2022
  • Table 23 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 24 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Energy crisis and regulations prompt consumers to switch to LEDs
  • Innovation within mattresses, including temperature regulation
  • Sustainability drives sales of second-hand furniture
PROSPECTS AND OPPORTUNITIES
  • Slow to moderate growth expected over forecast period
  • E-commerce to continue growing, albeit at a slower pace
CATEGORY DATA
  • Table 10 Sales of Home Furnishings by Category: Value 2017-2022
  • Table 11 Sales of Home Furnishings by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Home Furnishings: % Value 2018-2022
  • Table 13 LBN Brand Shares of Home Furnishings: % Value 2019-2022
  • Table 14 LBN Brand Shares of Light Sources: % Value 2019-2022
  • Table 15 Distribution of Home Furnishings by Format: % Value 2017-2022
  • Table 16 Forecast Sales of Home Furnishings by Category: Value 2022-2027
  • Table 17 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Premiumisation within kitchens sparks innovation
  • Dynamic growth for power tools supported by lasting DIY trend
  • Roca Sanitario consolidates dominance of bathroom and sanitaryware
PROSPECTS AND OPPORTUNITIES
  • Growth expected to stabilise for home improvement over forecast period
  • Supply chain disruptions to depress growth in floor covering in 2023
  • Growth of home improvement via e-commerce likely to slow
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2017-2022
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
  • Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Energy crisis pushes up glass prices and causes manufacturing disruptions
  • Pandemic trends remain relevant within homewares
  • Ikea extends leadership, while small manufacturers remain dominant
PROSPECTS AND OPPORTUNITIES
  • Some dining products set to record flat growth, while other others will be more dynamic
  • Tritan plastic expected to dominate food storage materials
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2017-2022
  • Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 34 Sales of Homewares by Material: % Value 2017-2022
  • Table 35 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 37 Distribution of Homewares by Format: % Value 2017-2022
  • Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027