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Mobile Value Added Services (MVAS) - Global Market Trajectory & Analytics

  • ID: 2692228
  • Report
  • April 2021
  • Region: Global
  • 472 Pages
  • Global Industry Analysts, Inc
Global Mobile Value Added Services (MVAS) Market to Reach $998.4 Billion by 2027

Amid the COVID-19 crisis, the global market for Mobile Value Added Services (MVAS) estimated at US$479.2 Billion in the year 2020, is projected to reach a revised size of US$998.4 Billion by 2027, growing at a CAGR of 11.1% over the analysis period 2020-2027. Wireless Application Protocol, one of the segments analyzed in the report, is projected to record a 11.7% CAGR and reach US$307.1 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Short Messaging Services segment is readjusted to a revised 10.6% CAGR for the next 7-year period.

The U.S. Market is Estimated at $129.4 Billion, While China is Forecast to Grow at 14.6% CAGR

The Mobile Value Added Services (MVAS) market in the U.S. is estimated at US$129.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$216.1 Billion by the year 2027 trailing a CAGR of 14.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.7% and 9.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.6% CAGR.

Interactive Voice & Video Response Segment to Record 12.2% CAGR

In the global Interactive Voice & Video Response segment, USA, Canada, Japan, China and Europe will drive the 11.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$72.4 Billion in the year 2020 will reach a projected size of US$154.1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$145.3 Billion by the year 2027, while Latin America will expand at a 13.7% CAGR through the analysis period.

Select Competitors (Total 127 Featured):
  • Amazon.com, Inc.
  • America Movil SAB de CV
  • Apple Inc.
  • AT&T, Inc.
  • Bharti Airtel Limited
  • Blackberry Limited
  • CanvasM Technologies Limited
  • Computaris International Ltd.
  • Dialogic Inc.
  • eServGlobal
  • Etihad Etisalat Co.,
  • Gemalto NV
  • Google Inc.
  • Huawei Technologies Co. Ltd.
  • KongZhong Corp.
  • Mahindra Comviva
  • Mavenir Systems Inc.
  • NTT DoCoMo Inc.
  • OnMobile Global Ltd.
  • Opencode Systems Ltd.
  • Samsung Apps
  • Samsung Electronics Co., Ltd.
  • Sprint Corporation
  • Tech Mahindra Limited
  • Telefónica S.A.
  • Vodafone Group plc
  • ZTE Corporation
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • A Prelude
  • Key Milestones in Telecom Industry
  • Recent Market Activity
  • Internet Revolution Boosts MVAS Market
  • The Unique Resilience of MVAS
  • Reshuffling of the MVAS Value Chain
  • Development of the New 'VAS 2.0' Ecosystem
  • Mobile Tipping Point: A Fast Approaching Phenomenon
  • Mobile Value Added Services Primed to Expand
  • Untapped Opportunities in Developing Markets
  • VAS Providers Gear Up for Wider Clientele
  • Offering of Value Added Services to Boost Adoption of m-Commerce
  • Providing MVAS - Now More of a Compulsion than an Option for MSPs
  • From MSPs to Mobile Users - Entire Mobile Industry Value Chain Bets Big on MVAS
  • A Peek at Various Value Chain Participants in MVAS Market
  • Application-to-Person Messaging
  • SMS Alternatives Emerge as the Mainstream
  • OTT Messaging Apps - Complementary or Supplementary to SMS?
  • VAS to Generate Huge Opportunities in Content and Applications
  • Factors Facilitating Mass Adoption of Content and Application
  • Mobile Music Downloads Rule the Roost in Emerging Markets
  • Mobile TV - The Next Big Bet
  • Market Strategies
  • Strengthening Operator Billing for Drive Monetization
  • Devoting more resources on apps Capable of Generating High ROI
  • Freemium Model
  • Partnering with OTT Players
  • Accepting Prepaid Segment
  • Reducing Complexity of Data Plans
  • Outlook
  • Developing Markets - Hotspots for Growth
  • Opportunity Indicators
  • Aggressive Customer Retention Strategies by MSPs to Sustain Demand for MVAS in Developed Markets
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
  • Amazon.com, Inc. (USA)
  • America Movil SAB de CV (Mexico)
  • Apple, Inc. (USA)
  • AT&T, Inc. (USA)
  • Bharti Airtel Limited (India)
  • Blackberry Limited (Canada)
  • Computaris International Ltd. (UK)
  • Dialogic, Inc. (USA)
  • eServGlobal (France)
  • Etihad Etisalat Co., (Saudi Arabia)
  • Gemalto NV (The Netherlands)
  • Google, Inc. (USA)
  • Huawei Technologies Co. Ltd. (China)
  • Intersec SA (France)
  • KongZhong Corp. (China)
  • Mavenir Systems, Inc. (USA)
  • NTT DoCoMo, Inc. (Japan)
  • OnMobile Global Ltd. (India)
  • Opencode Systems Ltd. (Bulgaria)
  • Samsung Electronics Co. Ltd. (South Korea)
  • Samsung Apps
  • Sprint Corporation (USA)
  • Tech Mahindra Limited (India)
  • CanvasM Technologies Limited (India)
  • Mahindra Comviva (India)
  • Telefónica S.A. (Spain)
  • Vodafone Group plc (UK)
  • ZTE Corporation (China)
3. MARKET TRENDS & DRIVERS
  • Rising Usage of Connected Devices - A Key Growth Driver
  • Mobile Browsing - A Major Revenue Contributor
  • Key Statistical Data
  • Data and New Technologies Rule the Roost
  • Growth of VAS and OTT Services
  • Advent of Social Media Platforms Foster Growth for MVAS
  • Increased Mobile Engagement Expected to Drive M-Commerce Revenues
  • Content Marketing, a Major Marketing Tactic for E-commerce
  • Chatbots for Handling Growing Volume
  • Social Media Platforms Help Brands to Serve Customers
  • Safe and Secure Payment Processing Technologies on Mobile Platforms
  • Artificial Intelligence for Automatic Interaction
  • Native Push Notifications, a Powerful Tool
  • Faster Delivery for Attracting Customers
  • Growing Penetration of Fixed/Mobile Networks and Internet based Devices Transforming Consumers’ Mobile Communications Behaviors
  • VAS to Boost Adoption of mobile Phones for Making Payments and Purchasing
  • Growing Popularity of In-aisle Payment Technology
  • Personalized Experience for Customers
  • Online Advertising Driving MVAS
  • Popularity of Video Content
  • Ecommerce and mCommerce
  • Improved Social Engagement on Social Media
  • Wearables Drive MVAS
  • Trends Shaping the Global Mobile Ecosystem
  • Artificial Intelligence for Strengthening Performance of Emerging Sectors
  • Impressive Growth in Revenue Generation by Content Services
  • Robust Demand of Smartphones in Emerging Markets
  • Primary Use of Mobile Internet by New Mobile Subscribers
  • Growth in OTT Communications Apps Negatively Impacting P2P SMS
  • A2P SMS Adoption by Enterprises Continues to Grow
  • Innovations in A2P SMS Landscape
  • Quality Enhancement
  • Enhancing Effectiveness
  • MNOs Move to Protect Revenues
  • Enterprise Communications Enter the OTT Space
  • Greater Engagement of OTT Communications Apps with Enterprises
  • Use of SMS for Internal Communication in Enterprises
  • Expanded Usage of SMS Communication by Enterprises
  • Key SMS Alternatives
  • Future Technological Developments
  • WebRTC in the Enterprise
  • Growing Usage of WebRTC Technology in Enterprises
  • WebRTC as Substitute for A2P SMS
  • Mobile Finance - The Fastest Growing MVAS Segment
  • Smartphones: A Key Enabler of Mobile Finance/Commerce
  • Mobile Banking Market - An Intensifying Mobile Data Traffic Stream
  • Mobile Payments - A Large Revenue Generator
  • Location-Based Services Extend Opportunity
  • Location-Based Advertising Gain Rapid Adoption
  • Premium SMS to Revive Market Opportunities for Traditional Messaging Based Services
  • Growing Demand for Entertainment Content
  • Key Opportunity Indicators
  • Mobile Music Fuels MVAS Market Growth
  • Mobile Gaming Offers Opportunities On a Platter
  • Strong Demand for Mobile Video Provides Growth Impetus
  • Mobile TV Generates Additional Revenues for MVAS Market Participants
  • Mobile Gambling Market on Roll Worldwide
  • 'Social Networking on the Move' Encourages MVAS Market Growth
  • Key Statistical Data
  • Utility MVAS to Grow in Popularity in Coming Years
  • M-Governance: An Emerging Frontier
  • M-Learning: Learning on the Move
  • M-Health Gaining Traction in Healthcare
  • M-Agriculture Tends to Emerge as a Boon for Agriculture Community
  • M-Advertising Gains Prominence
  • Key Statistical Data
  • Enterprise: A Critical Segment for Mobile Data Providers
  • M-Engagement: The Future of MVAS
  • High-Speed Networks Determine Success of New Mobile MVAS Services
  • MVAS Over Wi-Fi: An Emerging Revenue Generator
  • Cloud - The New Paradigm for Mobile VAS
  • Network Operators Lean Towards Managed MVAS Services
  • Key Issues & Challenges
  • Piracy - A Burning Issue for Digital Music & Video Content
  • Growth in Mobile Users to Drive MVAS
  • Key Opportunity indicators
  • Growing Smartphone Sales Lends Traction to MVAS Market
  • Opportunity Indicators
  • Media Tablets too Add to the Demand for MVAS
  • Apple App Store & Google Play Revolutionize Mobile Content Distribution - Lend Traction to MVAS
  • App Store vs Google Play: A Comparative Analysis
  • Paid Services or Free Apps - Opportunity Nevertheless for MVAS Participants
  • Changing Consumer Mobile Usage Habits Augur Well for MVAS Market
  • Favorable Demographic Trends Strengthens Market Prospects for MVAS
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS
  • UNITED STATES
  • CANADA
  • JAPAN
  • CHINA
  • EUROPE
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • AUSTRALIA
  • INDIA
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
IV. COMPETITION
  • Total Companies Profiled: 127
Note: Product cover images may vary from those shown
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