Mobile Value Added Services Market Report 2026

The mobile value added services market size has grown rapidly in recent years. It will grow from $1.05 trillion in 2025 to $1.21 trillion in 2026 at a compound annual growth rate (CAGR) of 15%. The growth in the historic period can be attributed to growth in smartphone usage, expansion of mobile internet connectivity, rising consumer demand for digital content, increased adoption of app-based services, telecom operator diversification strategies.

The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $2.13 trillion in 2030 at a compound annual growth rate (CAGR) of 15%. The growth in the forecast period can be attributed to increasing investments in ai-driven personalization, rising demand for immersive mobile experiences, expansion of mobile commerce ecosystems, growing enterprise use of mobile engagement platforms, increased focus on data-driven monetization. Major trends in the forecast period include increasing adoption of mobile entertainment services, rising use of location-based promotions, expansion of in-app advertising models, growing demand for mobile commerce enablement, enhanced focus on personalized user experiences.

The rise in e-commerce is expected to drive the growth of the mobile value-added services market. E-commerce refers to the buying and selling of goods and services over the internet. Mobile value-added services enhance the convenience and security of mobile e-commerce, fostering increased consumer trust and engagement. For instance, according to U.S. e-commerce statistics, in 2022, 65% of consumers anticipated using online purchasing platforms more frequently, and by 2024, global e-commerce revenues were projected to reach $6.3 trillion. Furthermore, according to Esw, a global e-commerce management company, Spain currently has 29.6 million e-commerce users, with an additional 7.3 million expected to shop online by 2025. These 36.9 million users will represent 74% of the country’s total population. Therefore, the rise in e-commerce is driving the growth of the mobile value-added services market.

Major companies in the mobile value-added services market are concentrating on delivering innovative solutions, such as mobile payments, to strengthen their market position. Mobile payment Value-Added Services (VAS) encompass digital services and features that facilitate secure and convenient financial transactions through mobile devices, including offerings like digital wallets, contactless payments, and mobile banking applications. For example, in November 2023, Transaction Network Services (TNS), a US-based company that provides a range of services primarily in the payments, financial, and telecommunications sectors, announced the launch of AI Labs. This initiative aims to leverage advanced artificial intelligence technologies to enhance telecommunications for carriers and enterprises. The labs will focus on developing solutions that utilize real-time AI to screen calls, distinguishing between legitimate and synthetic voices. Furthermore, TNS plans to host demo days for stakeholders to observe the innovative AI applications being developed, promoting collaboration and engagement within the telecom ecosystem.

In November 2023, Nagarro, a Germany-based company specializing in digital engineering and technology solutions, acquired Telesis7, LLC for a maximum purchase price of $17 million. This acquisition enables Nagarro to enhance its offerings in the telecommunications sector, particularly in the U.S. market, which is a crucial growth area for the company. Telesis7's expertise in launching wireless and mobile virtual network operator (MVNO) services will complement Nagarro's existing capabilities. Telesis7, LLC, a US-based company, specializes in providing consulting services to the cable and telecommunications industries, focusing on business and technology transformations, launching wireless services, and supporting mobile virtual network operator (MVNO) services.

Major companies operating in the mobile value added services market are Apple Inc.; OnMobile Global Limited; Google LLC; AT&T Inc.; Vodafone Idea Limited; Verizon Communications Inc.; China Mobile Limited; Reliance Jio Infocomm Limited; Bharti Airtel Limited; Spice Digital Limited; Comverse Technology Inc.; One97 Communications Ltd; Kongzhong Corp.; InMobi; America Movil SAB DE CV; Cisco Systems Inc.; Comviva Technologies Ltd.; Huawei Technologies Co. Ltd.; Monty Mobile; Reliance Industries Limited; Axiata Group Berhad; Telefonica S. A.; MTN Group Limited; NTT DOCOMO INC.; SK Telecom Co. Ltd.; SoftBank Group Corp.; Telstra Corporation Limited; Zain Group; Deutsche Telekom AG; Saudi Telecom Company.

North America was the largest region in the mobile value-added services market in 2025 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile value added services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tariffs are impacting the mobile value-added services market by increasing costs of imported smartphones, servers, networking equipment, and cloud infrastructure supporting VAS platforms. Asia-Pacific and Africa are most affected due to high device import dependence and large subscriber bases, while North America faces higher backend infrastructure costs. These tariffs may increase service delivery expenses for telecom operators. However, they are also accelerating cloud-native deployments, local content development, and regional app ecosystem growth that reduces reliance on imported hardware.

The mobile value added services market research report is one of a series of new reports that provides mobile value added services market statistics, including mobile value added services industry global market size, regional shares, competitors with a mobile value added services market share, detailed mobile value added services market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value added services industry. This mobile value added services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Mobile value-added services encompass additional offerings provided by telecom service providers to customers beyond their core SMS, voice, and data services. These services can be either complimentary or involve a fee. VAS finds applications in various industries such as entertainment, e-commerce, sports, and more.

Key solutions within mobile value-added services include mobile advertising, location-based services, mobile infotainment, mobile email & instant messaging (IM), short messaging service (SMS), multimedia messaging service (MMS), mobile money, and other offerings. Mobile advertising involves promotional services on smartphones and mobile devices delivered by telecom companies to their customers. It encompasses interactive channels used by advertisers to convey brand information, news, or offers through mobile devices or networks. These services are accessible through platforms like Google Play, the App Store (iOS), and other app marketplaces, catering to both enterprises and individual users.

The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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