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Home and Garden in Sweden

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    Report

  • 46 Pages
  • May 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 2701788
Sweden’s home and garden market experienced a decline in current value terms in 2024 as high inflation, elevated interest rates, and a mild recession dampened household spending. The rising cost of borrowing reduced the viability of finance-dependent home improvement projects and delayed major purchases of home furnishings and building materials.

The Home and Garden in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Challenging economic environment and adverse weather conditions place downward pressure on gardening
  • Brands make efforts to engage consumers with attractive promotions
  • Retailers turn towards online sales to reach a wider audience
PROSPECTS AND OPPORTUNITIES
  • Brands to invest in LoT sensor technologies to pre-empt changing weather conditions
  • Shift towards battery-powered products aligns with sustainability goals
  • Brands to increasingly leverage e-commerce to boost customer engagement
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2019-2024
  • Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 14 Distribution of Gardening by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic challenges have negative impact on home furnishings
  • Brands continue to focus on discount strategies while optimising store networks
  • Leading retalers revamp their stores in bid to boost foot traffic
PROSPECTS AND OPPORTUNITIES
  • Home furnishings sales will slowly improve alongside recovery of the economy
  • Market will become increasingly polarised between sustainabilty and price
  • Sweden’s home furnishings market embraces digital Innovation for a smarter, greener future
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Squeezed household budgets delay home improvement projects
  • Brands differentiate themselves through certified, eco-conscious portfolios
  • Click and collect gains prominence through growing number of stores offering assembly services
PROSPECTS AND OPPORTUNITIES
  • Renewed interest in DIY and home renovation projects will push sales
  • Movement towards greener and circular solutions
  • Smart-home technology will redefine home improvement landscape
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2019-2024
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for compact and multifunctional homewares grow despite challenging economic environment
  • Brands invest in consumer engagement to enhance visibility
  • Retailers drive sales through omnichannel expansion
PROSPECTS AND OPPORTUNITIES
  • Recovery of housing market to support growth of homewares
  • Technological advancements in eco-materials to drive sustainable homewares
  • Innovation in antimicrobial coatings and treatments could elevate demand for homewares
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2019-2024
  • Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 34 Sales of Homewares by Material: % Value 2019-2024
  • Table 35 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 37 Distribution of Homewares by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029