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Home and Garden in Sweden

  • ID: 2701788
  • Report
  • April 2020
  • Region: Sweden
  • 42 pages
  • Euromonitor International
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The home and garden industry in Sweden continued to record a positive performance in 2019. After the unusually hot summer in 2018, which negatively impacted several areas of the market, most categories recovered in 2019, as the weather was much milder, resulting in a better performance for the industry overall.

The Home and Garden in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Content and Tables

EXECUTIVE SUMMARY
  • Industry experiencing growth through different means
  • Sustainability is a key trend
  • Nordic touch appreciated by consumers
  • E-commerce on the rise
  • Further growth expected for home and garden
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
HEADLINES

PROSPECTS
  • Increasing interest in gardening among Swedish consumers
  • Shift in lawn mowers
  • Gardening interest even reaches households with no gardens
COMPETITIVE LANDSCAPE
  • Leading players have different focus categories
  • Mix of international brands and private label
  • New product developments boosting growth in gardening
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Slowdown in housing affects home furnishings
  • Technology adds value to products
  • Sustainability tackled in different ways
COMPETITIVE LANDSCAPE
  • Sustainability an important factor for the leading players
  • Local feel important for consumers
  • Limited product offer holds back private label performance in home furnishings
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Renovations stimulate growth for floor covering types
  • Summer of 2018 aiding sales in summer of 2019
  • E-commerce growing in value and popularity
COMPETITIVE LANDSCAPE
  • Home improvement is fragmented with no clear leaders
  • Availability and online features guide consumer choices
  • Sustainability concerns result in new product developments
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Homewares receives a boost from the growth in home cooking
  • Several factors behind growth
  • Differentiation in offer to suit consumers’ needs
COMPETITIVE LANDSCAPE
  • Ikea continues to be the clear leader in homewares
  • Private label behind only Ikea in homewares
  • Nordic touch through different means
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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