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Home and Garden in Ukraine

  • ID: 2701849
  • Report
  • April 2020
  • Region: Ukraine
  • 48 pages
  • Euromonitor International
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The recovery of the Ukrainian real estate market is stimulating demand for home and garden , with value sales growing at a healthy pace in 2019. Demand is being driven by the fact that many consumers postponed purchases earlier in the review period due to concerns over the economy. In addition, unit prices are also being driven by inflation, escalating mark-ups, and the shift among consumers towards higher quality.

The Home and Garden in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in Ukraine

List of Contents and Tables

EXECUTIVE SUMMARY
  • Home and garden posts healthy growth in line with continued recovery
  • Value sales boosted by strong unit price growth
  • Strong competition ensures sales remain highly fragmented
  • Specialist retailers continue to lead distribution
  • Improving economy provides strong scope for growth
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

SOURCES
  • Summary 1 Research Sources
HEADLINES

PROSPECTS
  • Growing popularity of decorative gardening
  • Ongoing shift towards automated gardening practices
  • Rising disposable incomes fuel interest in gardening
COMPETITIVE LANDSCAPE
  • Wide product range and availability key to success in gardening
  • Agrofirma Germes benefits from demand for fertiliser
  • Ukrainian companies see better results than foreign manufacturers
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Strong price sensitivity drives demand for cheaper models
  • Growing demand for preinstalled LED lamp lighting
  • Increasing interest in minimalist design
COMPETITIVE LANDSCAPE
  • Merx Mobile leverages extensive network to remain in pole position
  • Competitive prices ensure local companies remain strongly positioned
  • New player Ledex Ukraine continues to see rapid sales growth
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Recovering real estate market fuels demand for home improvement
  • Cheap prices remain key to attracting price sensitive consumers
  • Demand for different materials impacted by new repair trends
COMPETITIVE LANDSCAPE
  • Tarkett continues to lead home improvement sales
  • Ukrainian companies leverage cheaper prices to attract consumers
  • Price sensitivity fuels strong demand for private label ranges
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Demand limited by fall in number of people cooking regularly
  • Value sales boosted by rising demand for quality
  • New innovative designs and materials help attract consumers
COMPETITIVE LANDSCAPE
  • Groupe Arc International leads sales
  • Kavalierglass benefits from well-designed but affordable ovenware
  • Higher quality international brands continue to lead value sales
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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