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Home and Garden in Ukraine

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    Report

  • 47 Pages
  • June 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 2701849
Despite the war with Russia running into the third year, home and garden in Ukraine registered an increase in current value sales in 2024, shaped by reconstruction, a growing DIY culture, and a rising focus on urban gardening and sustainability. However, inflation was still high, though it eased. As such, constant value growth was more muted.

The Home and Garden in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy current value growth in 2024
  • Nasinneva Kompania SeedEra holds on to lead and gains further value share
  • Sppecialist retailers continue to dominate, but grocery retailers make gains
PROSPECTS AND OPPORTUNITIES
  • Steady growth over forecast period
  • Continuing healthy value growth for e-commerce
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2019-2024
  • Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 14 Distribution of Gardening by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy current value growth, though inflation still an issue
  • JYSK holds on to top spot, while Condé Nast gains most value sahre
  • Digital innovation and evolving consumer habits reshape home furnishings in 2024
PROSPECTS AND OPPORTUNITIES
  • Steady, but muted constant value growth over forecast period
  • Indoor living faces slower growth amid economic pressures and shifting consumer priorities
  • Consumers highly price sensitive over forecast period
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fall in constant value sales, as inflation hits profit margins
  • Sniezhka continues to lead
  • E-commerce registers highest vlaue growth
PROSPECTS AND OPPORTUNITIES
  • Slower growth as war continues to take a toll
  • Floor covering one of the weaker performers
  • Affordable prices remain key to attracting price sensitive consumers
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2019-2024
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflation hits profit margins
  • French companies perform well in homewares
  • E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Steady growth over forecast
  • Food storage performs strongly
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2019-2024
  • Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 34 Sales of Homewares by Material: % Value 2019-2024
  • Table 35 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 37 Distribution of Homewares by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029