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Home and Garden in France

  • ID: 2702946
  • Report
  • April 2020
  • Region: France
  • 46 pages
  • Euromonitor International
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Home and garden saw a difficult year in 2018, as demand was negatively impacted by social and financial pressures. However, 2019 brought hope of recovery, with a return to slow current value growth. Nevertheless, economic and social uncertainty means that many consumers are still thinking carefully before committing to purchases, according to trade sources.

The Home and Garden in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in France

List of Contents and Tables

EXECUTIVE SUMMARY
  • Home and garden sees a return to growth
  • Sustainability becomes more influential
  • Large retail chains continue to lead and offer more services
  • Specialists remains the preferred channel, but e-commerce grows
  • Sluggish growth expected for home and garden
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

SOURCES
  • Summary 1 Research Sources
HEADLINES

PROSPECTS
  • Slow but stable growth
  • Robotic lawn mowers maintains the strongest performance
  • The development of smart gardening
COMPETITIVE LANDSCAPE
  • Husqvarna France maintains its lead in a fragmented category
  • Numerous players fight for share
  • The slow but steady move towards e-commerce
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • A return to growth in 2019, which is expected to be maintained
  • Kitchen and bedroom furniture are important to consumers
  • E-commerce increases in importance
COMPETITIVE LANDSCAPE
  • Furniture specialists lead, but see different performances
  • Dichotomy between low unit prices and high-priced, quality products
  • Opening stores closer to consumers
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Smaller DIY projects and green products expected to drive growth
  • Decorative paint expected to continue its decline
  • E-commerce is set to be the most dynamic distribution channel
COMPETITIVE LANDSCAPE
  • Retailers remain the leaders, ensuring a strong private label presence
  • Akzo Nobel remains the leading non-retailer in a fragmented category
  • New retail concepts could affect the competition
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Use of loyalty-based marketing and environmental campaigns
  • Food storage attracts attention due to shift towards home-made food
  • Dining expected to see the best performance in the forecast period
COMPETITIVE LANDSCAPE
  • Groupe SEB maintains its lead
  • Further declines expected for Tupperware
  • Low unit prices on the one hand, high quality and design on the other
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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