Yoghurt and Sour Milk Products in Bulgaria

Retail value sales of yoghurt and sour milk products in Bulgaria increased in 2025, with growth primarily driven by higher retail prices, reflecting increased production costs and retailer operating expenses linked to higher minimum and average wages. Nonetheless, most segments also recorded volume growth, supported by the deeply rooted cultural tradition of yoghurt consumption in Bulgaria and the category’s strong association with digestive health.

The Yoghurt and Sour Milk Products in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Yoghurt and Sour Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.