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Yoghurt and Sour Milk Products in Pakistan

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    Report

  • 16 Pages
  • August 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 2758220
Yoghurt and sour products is expected to register healthy current value and volume growth in Pakistan in 2025. Plain yoghurt continues to account for the majority of value and volume sales, though flavoured yoghurt is expected to register the highest growth in 2025. Flavours such as mango, strawberry and mixed berries are increasingly popular, especially among teenagers. There is also increasing offerings of dessert-type yoghurts, with flavours such as chocolate, vanilla custard, and caramel.

The Yoghurt and Sour Milk Products in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Yoghurt and Sour Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Flavoured yoghurt increasingly popular
  • Nestlé continues to hold commanding position
  • Small local grocers dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Degree of premiumisation over forecast period
  • Increasing focus on health benefits of yoghurt and sour milk products
  • Sustainability moves higher up agenda
CATEGORY DATA
  • Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
  • Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
  • Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
  • Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
  • Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
  • Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
  • Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
  • Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN PAKISTAN
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 17 Penetration of Private Label by Category: % Value 2020-2025
  • Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources