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Personal Accessories in Romania

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    Report

  • 48 Pages
  • January 2024
  • Region: Romania
  • Euromonitor International
  • ID: 2761946
Even though inflation remained high in Romania in 2023, personal accessories saw growth in both current value and volume terms. Romanians are increasingly preoccupied with improving their personal image, and despite declining purchasing power, they continue to demonstrate high brand loyalty. In addition, some Romanians now regard fine jewellery and high watches as a good hedge against inflation, reflected in strong sales for these categories in 2023.

The Personal Accessoriesin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PERSONAL ACCESSORIES IN ROMANIA
EXECUTIVE SUMMARY
  • Personal accessories in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
  • Table 2 Sales of Personal Accessories by Category: Value 2018-2023
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
  • Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Luggage sees significant growth as Romanians resume travel post-pandemic
  • Backpacks are in the spotlight as Romanians indulge in sporting activities
  • E-commerce continues to gain ground in 2023
PROSPECTS AND OPPORTUNITIES
  • Good prospects for bags and luggage over the forecast period
  • Eco-friendly bags and luggage will gain popularity in the coming years
  • Business bags set to benefit from the back-to-work trend and premiumisation
CATEGORY DATA
  • Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
  • Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
  • Table 16 Sales of Luggage by Type: % Value 2018-2023
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fine jewellery considered an investment and high-value gift item
  • Teilor continues to lead jewellery in Romania in 2023
  • Price-conscious consumers gravitate towards costume jewellery in 2023
PROSPECTS AND OPPORTUNITIES
  • Sophisticated tastes and diversification will drive category growth in the years ahead
  • Sustainability-conscious consumers will demand sustainable jewellery
  • Players in jewellery will increasingly focus on the omnichannel approach
CATEGORY DATA
  • Table 24 Sales of Jewellery by Category: Volume 2018-2023
  • Table 25 Sales of Jewellery by Category: Value 2018-2023
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Jewellery by Category: % Value Growth 2018-2023
  • Table 28 Sales of Costume Jewellery by Type: % Value 2018-2023
  • Table 29 Sales of Fine Jewellery by Type: % Value 2018-2023
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2018-2023
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2018-2023
  • Table 32 NBO Company Shares of Jewellery: % Value 2019-2023
  • Table 33 LBN Brand Shares of Jewellery: % Value 2020-2023
  • Table 34 Distribution of Jewellery by Format: % Value 2018-2023
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2023-2028
  • Table 36 Forecast Sales of Jewellery by Category: Value 2023-2028
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Traditional watches are increasingly seen as an investment in Romania
  • Connected watches register vigorous growth, post-pandemic
  • Retailers vie to offer a more sophisticated shopping experience
PROSPECTS AND OPPORTUNITIES
  • Premiumisation will intensify as consumer purchasing power improves
  • Connected appliances set to gain ground in the coming years
  • Scope for further growth in online retailing over the forecast period
CATEGORY DATA
  • Table 39 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
  • Table 40 Sales of Traditional and Connected Watches by Category: Value 2018-2023
  • Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
  • Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
  • Table 43 Sales of Traditional Watches by Category: Volume 2018-2023
  • Table 44 Sales of Traditional Watches by Category: Value 2018-2023
  • Table 45 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
  • Table 46 Sales of Traditional Watches by Category: % Value Growth 2018-2023
  • Table 47 Sales of Traditional Watches by Price Band: Volume 2018-2023
  • Table 48 Sales of Traditional Watches by Price Band: Value 2018-2023
  • Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
  • Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
  • Table 51 Sales of Connected Watches by Category: Volume 2018-2023
  • Table 52 Sales of Connected Watches by Category: Value 2018-2023
  • Table 53 Sales of Connected Watches by Category: % Volume Growth 2018-2023
  • Table 54 Sales of Connected Watches by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Traditional Watches: % Value 2019-2023
  • Table 56 LBN Brand Shares of Traditional Watches: % Value 2020-2023
  • Table 57 NBO Company Shares of Connected Watches: % Value 2019-2023
  • Table 58 LBN Brand Shares of Connected Watches: % Value 2020-2023
  • Table 59 Distribution of Traditional Watches by Format: % Value 2018-2023
  • Table 60 Distribution of Connected Watches by Format: % Value 2018-2023
  • Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
  • Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
  • Table 65 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Traditional Watches by Category: Value 2023-2028
  • Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
  • Table 69 Forecast Sales of Connected Watches by Category: Volume 2023-2028
  • Table 70 Forecast Sales of Connected Watches by Category: Value 2023-2028
  • Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
  • Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising volume sales despite declining purchasing power
  • Private labels gain ground in 2023, thanks to the affordability factor
  • Retailers and manufacturers respond to high demand in back-to-school months with playful designs and special offers
PROSPECTS AND OPPORTUNITIES
  • Slowdown in growth anticipated due to ongoing digitalisation
  • Premiumisation trend will continue, with luxury items remaining popular as gifts
  • Writing instruments set to embrace sustainability in the years ahead
CATEGORY DATA
  • Table 73 Sales of Writing Instruments by Category: Volume 2018-2023
  • Table 74 Sales of Writing Instruments by Category: Value 2018-2023
  • Table 75 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
  • Table 76 Sales of Writing Instruments by Category: % Value Growth 2018-2023
  • Table 77 NBO Company Shares of Writing Instruments: % Value 2019-2023
  • Table 78 LBN Brand Shares of Writing Instruments: % Value 2020-2023
  • Table 79 Distribution of Writing Instruments by Format: % Value 2018-2023
  • Table 80 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Writing Instruments by Category: Value 2023-2028
  • Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028