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Personal Accessories in Australia

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    Report

  • 42 Pages
  • January 2026
  • Region: Australia
  • Euromonitor International
  • ID: 2789295
The personal accessories market in Australia exhibited a varied performance in 2025, with retail volume growth rate of 1% and a retail value growth rate of 2% in current terms, influenced by economic factors such as inflation and consumer expenditure. The market is forecast to grow at a 2% CAGR (at constant 2025 prices), reaching AUD10.2 billion by 2030, driven by rising disposable incomes and a growing workforce.

This Personal Accessoriesin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Polarisation set to continue while innovation is key
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Economic pressures and consumer preferences deepen market polarisation
  • AI-enhanced personal accessories reshape the Australian market
  • CHART 2 Samsung Launches Galaxy Ring with AI-Powered Health Tracking in Australia
  • Increased tourism in Australia boosts travel gear sales across consumer segments
WHAT’S NEXT?
  • Polarisation set to deepen, widening the gap between affordable and luxury brands
  • Sustainability and AI enhancements expected to drive business innovation
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • While top brands maintain their lead, Erebus Watches gains traction
  • CHART 4 Erebus Watches Introduces Origin Diver-Style Watch
  • Jewelers Mutual Group gains competitive edge by acquiring Jewellers Loop
CHANNELS
  • Retail e-commerce continues to gain popularity
  • Luxury brands expand their networks, while The Volte launches rental platform
  • CHART 5 The Volte Launches Designer Fashion Rental Service Across Australia
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Australia 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Australia 2025
  • CHART 9 Consumer Landscape in Australia 2025
  • Country REPORTS
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Resurgence of travel and tourism boosts demand
  • CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
  • Increased travel and tourism boosts bags and luggage sales
  • Gen Z sustainability preferences lead to innovation in luggage offerings
  • CHART 11 Koora Takes the Spotlight by Offering Eco-friendly Suitcase
  • Economic shifts lead to an increased demand for premium products
WHAT’S NEXT?
  • Increased interest in sustainability set to drive bags and luggage value sales
  • Tech innovation and premiumisation expected to fuel growth in luggage value sales
  • CHART 12 Analyst Insight
COMPETITIVE LANDSCAPE
  • Leading brands consolidate share through sustainability and innovation
  • New entrants and product launches drive competitive dynamics
CHANNELS
  • Omni-channel retail dominates sales through experiential retail and e-commerce
PRODUCTS
  • July embodies tech innovation with premium smart luggage
  • CHART 13 July Cracks the Code for Sustainable Ways to Create Circular Economy
  • Antler introduces premium collection, bolstering luggage sales
  • CHART 14 Antler Launches Premium Heritage Stripe Collection
COUNTRY REPORTSJEWELLERY IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for vintage styles and ethically sourced products contributes to growth
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Sustainability and AI-driven personalisation drive resilience in jewellery value sales
  • Lovisa leads vintage jewellery revival, boosting jewellery value sales
  • CHART 16 Lovisa Leads Vintage Jewellery Revival in Australia
WHAT’S NEXT?
  • Nostalgia and sustainability set to shape consumer preference
  • AI innovation forecast to shape future business strategies
  • CHART 17 Analyst Insight
COMPETITIVE LANDSCAPE
  • Pandora and Lovisa maintain lead, while interest in lab-grown diamonds enhances competition
  • CHART 18 Eco Lab Diamonds at the Forefront of Eco-Friendly Jewellery
  • Jewelers Mutual Group gains competitive advantage by acquiring Jewellers Loop
CHANNELS
  • Retail channel mix diversifies, supported by omni-channel strategies
  • CHART 19 Pandora Boosts E-Commerce with AI-Driven Techniques
COUNTRY REPORTSTRADITIONAL AND CONNECTED WATCHES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Luxury mechanical brands and connected smartwatch brands drive growth
  • CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
  • Rolex capitalises on market polarisation, while the market slows down
  • CHART 21 Rolex Price Hikes and Continued Scarcity Underscore Luxury Polarisation in 2025
  • Connected watches dominate the market, driven by tech innovation
  • CHART 22 Seiko’s Astron GPS Solar Dual-Time Chronograph Launches in Australia
WHAT’S NEXT?
  • Market polarisation expected to drive diversification of pricing strategies
  • Consumer focus on health- and eco-consciousness set to shape product design
  • CHART 23 Analyst Insight
COMPETITIVE LANDSCAPE
  • Rolex capitalises on exclusivity, while connected watch brands offer hybrid models
  • The Hour Glass moves to consolidate Australian luxury watch segment
CHANNELS
  • E-commerce drives sales growth with convenience and variety
  • The Australian market evolves due to innovation by several emerging brands
PRODUCTS
  • Spacetalk highlights AI-enhanced product functionality in connected watches
  • CHART 24 Spacetalk Introduces Watch Walk AI
COUNTRY REPORTSWRITING INSTRUMENTS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Writing instruments proves resilient
  • CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumer demand for sustainability drives eco-friendly product innovation
  • CHART 26 Mercha Ignites the Trend of Eco-Consciousness Through Eco-Pens
  • Gen Z demand for personalisation boosts growth of pens value sales
  • CHART 27 LAMY AL-Star Launches Vibrant and Personalised Pens
WHAT’S NEXT?
  • Pens set to remain the largest category, due to tech integration
  • Sustainability and personalisation expected to boost product innovation
  • Speciality stationery stores set to drive future omni-channel growth
  • CHART 28 Analyst Insight
COMPETITIVE LANDSCAPE
  • Newell and Bic maintain lead due to innovation and bulk sales
  • Emerging players and product innovation drive competitive dynamics
CHANNELS
  • Offline stores remain dominant
  • Retail e-commerce gains traction
PRODUCTS
  • XNote’s AI-powered smart pen emphasises shift towards technology integration
  • CHART 29 XNote Exemplifies Innovation with Smart Writing Set
COUNTRY REPORTS