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Consumer Appliances in South Africa

  • ID: 2789320
  • Report
  • January 2020
  • Region: South Africa, Africa
  • 119 pages
  • Euromonitor International
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The South African economy is still struggling, as it recovers from slumping into a technical recession in 2018. Additionally, rising fuel prices and taxes have not aided consumer buying power. Furthermore, growth is not expected to improve drastically in the forecast period. Amid the backdrop of this poor macroeconomic climate, the country experienced one of its worst droughts from 2017 to mid-2018.

The Consumer Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Content and Tables

EXECUTIVE SUMMARY
  • Consumers seek value-for-money deals
  • Energy and water usage, as well as urbanisation affect consumer purchasing behaviour
  • Competition remains fierce as both multinational and local players hold strong market positions
  • Store-based retailing remains dominant while internet retailing rises
  • Innovation and affordability expected to help overcome threats to future performance
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 13 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 14 Sales of Small Appliances by Category: Value 2014-2019
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
  • Summary 1 Research Sources
HEADLINES

PROSPECTS
  • Product differentiation remains key to growth
  • Cooling fan sales driven by affordability and mobility
  • Climate expected to remain a significant driver of growth
COMPETITIVE LANDSCAPE
  • LG Electronics continues to lead, followed by Nu-World Holdings and Samsung
  • Private label grows as competition tightens
CATEGORY DATA
  • Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
  • Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
  • Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
  • Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
  • Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
  • Table 43 Production of Air Conditioners: Total Volume 2014-2019
  • Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 45 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Dishwasher penetration remains low
  • Consumer awareness affects purchasing decisions
  • Size and functionality remain key
COMPETITIVE LANDSCAPE
  • BSH Home Appliances (Pty) Ltd solidifies position as market leader
  • Industry innovation drives growth
  • Growth expected to remain stable in the forecast period
CATEGORY DATA
  • Table 48 Sales of Dishwashers by Category: Volume 2014-2019
  • Table 49 Sales of Dishwashers by Category: Value 2014-2019
  • Table 50 Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 51 Sales of Dishwashers by Category: % Value Growth 2014-2019
  • Table 52 Sales of Dishwashers by Format: % Volume 2014-2019
  • Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
  • Table 54 NBO Company Shares of Dishwashers: % Volume 2015-2019
  • Table 55 LBN Brand Shares of Dishwashers: % Volume 2016-2019
  • Table 56 Distribution of Dishwashers by Format: % Volume 2014-2019
  • Table 57 Production of Dishwashers: Total Volume 2014-2019
  • Table 58 Forecast Sales of Dishwashers by Category: Volume 2019-2024
  • Table 59 Forecast Sales of Dishwashers by Category: Value 2019-2024
  • Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Need for convenience remains a key driving factor
  • Health and wellness trends continue to boost sales
  • Mass merchandisers remain leading channel, while e-commerce grows
COMPETITIVE LANDSCAPE
  • Kenwood Home Appliances and Home of Living Brands maintain lead, respectively
  • NutriBullet launches smart blender, while Bosch launches smart food processor
CATEGORY DATA
  • Table 62 Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 63 Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
  • Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
  • Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
  • Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Water and energy-efficiency remain key concerns for consumers and manufacturers
  • Several factors are considered before purchasing a washing machine
COMPETITIVE LANDSCAPE
  • Bosch edges past LG
  • Smaller players grow while Defy remains dominant
  • LG launches TWINWash brand
  • CHART 1 2kg Wash/8kg Dry + 2kg TWINWash™ Front Loader Washing Machine
CATEGORY DATA
  • Table 73 Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 74 Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
  • Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
  • Table 78 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
  • Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
  • Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
  • Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
  • Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
  • Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
  • Table 84 Production of Home Laundry Appliances: Total Volume 2014-2019
  • Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Property market affects growth in large cooking appliances
  • Induction and gas hobs gain traction based on perceived benefits
  • Cooking appliance preferences differ among households
COMPETITIVE LANDSCAPE
  • Defy Appliances retains position as leader in large cooking appliances
  • SMEG SA gains market share
  • Bosch maintains strong market position
CATEGORY DATA
  • Table 89 Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 90 Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 93 Sales of Built-in Hobs by Format: % Volume 2014-2019
  • Table 94 Sales of Ovens by Connected Appliances: % Volume 2015-2019
  • Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
  • Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
  • Table 97 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
  • Table 98 NBO Company Shares of Ovens: % Volume 2015-2019
  • Table 99 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
  • Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
  • Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
  • Table 102 NBO Company Shares of Cookers: % Volume 2015-2019
  • Table 103 NBO Company Shares of Range Cookers: % Volume 2015-2019
  • Table 104 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
  • Table 105 Production of Large Cooking Appliances: Total Volume 2014-2019
  • Table 106 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 107 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 108 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 109 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Convenience continues to drive microwave sales
  • Consumers browse channels for competitive deals
  • Freestanding microwaves continue to be the preferred choice for consumers
COMPETITIVE LANDSCAPE
  • Defy Appliances retains market leadership, while Russell Hobbs ranks second
  • Private label gains market share
CATEGORY DATA
  • Table 110 Sales of Microwaves by Category: Volume 2014-2019
  • Table 111 Sales of Microwaves by Category: Value 2014-2019
  • Table 112 Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 113 Sales of Microwaves by Category: % Value Growth 2014-2019
  • Table 114 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
  • Table 115 NBO Company Shares of Microwaves: % Volume 2015-2019
  • Table 116 LBN Brand Shares of Microwaves: % Volume 2016-2019
  • Table 117 Distribution of Microwaves by Format: % Volume 2014-2019
  • Table 118 Production of Microwaves: Total Volume 2014-2019
  • Table 119 Forecast Sales of Microwaves by Category: Volume 2019-2024
  • Table 120 Forecast Sales of Microwaves by Category: Value 2019-2024
  • Table 121 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 122 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Category growth driven by product replacement and affordable brands
  • Parapharmacies and supermarkets boost presence of affordable brands
COMPETITIVE LANDSCAPE
  • Home of Living Brands (Pty) Ltd retains lead in personal care appliances
  • Private label continues to steal share from other prominent brands
  • Dyson launches supersonic hair dryer
CATEGORY DATA
  • Table 123 Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 124 Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 125 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 126 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
  • Table 127 Sales of Body Shavers by Format: % Volume 2014-2019
  • Table 128 Sales of Hair Care Appliances by Format: % Volume 2014-2019
  • Table 129 NBO Company Shares of Personal Care Appliances 2015-2019
  • Table 130 LBN Brand Shares of Personal Care Appliances 2016-2019
  • Table 131 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
  • Table 132 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 133 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 134 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 135 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Energy efficiency remains topical
  • Consumers keen to get their hands fridge freezers
COMPETITIVE LANDSCAPE
  • Large-scale investment by market leaders persist
  • Bosch starts to focus on volume as sales strategy
  • LG leads innovation in refrigeration
  • CHART 2 nstaView Side by Side Fridge, Door-in-Door™
CATEGORY DATA
  • Table 136 Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 137 Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 138 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 139 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
  • Table 140 Sales of Freezers by Format: % Volume 2014-2019
  • Table 141 Sales of Freezers by Volume Capacity: % Volume 2014-2019
  • Table 142 Sales of Fridge Freezers by Format: % Volume 2014-2019
  • Table 143 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
  • Table 144 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
  • Table 145 Sales of Fridges by Volume Capacity: % Volume 2014-2019
  • Table 146 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
  • Table 147 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
  • Table 148 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
  • Table 149 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
  • Table 150 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
  • Table 151 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
  • Table 152 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
  • Table 153 Production of Refrigeration Appliances: Total Volume 2014-2019
  • Table 154 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 155 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 156 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 157 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • ‘Coffee Culture’ boosts sales of coffee machines
  • Private label maintains stable market share, proving affordability remains attractive to cash-strapped consumers
  • Light fryers record rapid growth
COMPETITIVE LANDSCAPE
  • Home of Living Brands (Pty) Ltd retains leadership
  • Internet retailing on the rise
CATEGORY DATA
  • Table 158 Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 159 Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 162 Sales of Freestanding Hobs by Format: % Volume 2014-2019
  • Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
  • Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
  • Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Design and functionality remain key drivers of sales
  • Robotic vacuum cleaners grow from low base
  • Many households see vacuum cleaners as non-essential
COMPETITIVE LANDSCAPE
  • Tevo (Pty) Ltd retains lead in closely-contested market
  • Store-based channels dominate sales
CATEGORY DATA
  • Table 170 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 171 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
  • Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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