Consumer Appliances in South Africa

  • ID: 2789320
  • Report
  • Region: Africa, South Africa
  • 115 pages
  • Euromonitor International
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South Africa continues to face economic challenges with the country hit by a technical recession in the second quarter of 2018. This stems from a decline in household expenditure due to record high fuel prices and the introduction of a higher rate of value added tax. It has been observed that energy efficiency remains in the spotlight as all major appliances are required by law to indicate their energy ratings.

The Consumer Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN SOUTH AFRICA

List of Contents and Tables
Executive Summary
Consumers Demanding Value-added Appliances at Competitive Prices
Energy Efficiency, Water Usage and Product Size Remain Key Considerations
Competition Remains Fierce As Both Local and International Players Hold Strong Shares
Store-based Retailing Remains Dominant But Online Purchases on the Rise
Increased Innovation Expected To Help Overcome Threats To Future Performance
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Hand Wash Versus Machine Wash
Several Factors Considered by Consumers Before Purchasing Dishwashers
Size and Functionality Remain Key As Many Households Have Limited Space
Competitive Landscape
Innovation Seen From Lg
Players Use Cross-industry Promotions To Compete for Share
Threats To Future Performance Persist As Dishwashers Remains Aspirational
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy and Water Efficiency Remain Major Point of Concern for Consumers
Factors Consumers Consider Before Purchasing A New Washing Machine
Cross-industry Promotion of Leading Detergents and Home Laundry Appliances
Competitive Landscape
Samsung at Forefront of Innovation With New Bubble Technology Machines
Whirlpool Continues To See Growth Potential in Local Market
New Twin Tub Whirlpool Washing Machine Manufactured Locally
Chart 1 New Whirlpool Twin Tub
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Large Cooking Appliances Remain Present in Most South African Households
Induction Hobs Gaining Traction Based on Perceived Benefits
Prevalence of Cooking Appliances Differs From Consumer To Consumer
Competitive Landscape
Innovation Highlighted in Functionality and Ease of Use
Defy, A Brand on Which Consumers Rely
Bosch New Compact Oven With Microwave Function
Chart 2 Bosch Series Compact Oven (Exterior)
Chart 3 Bosch Series Compact Oven (Interior)
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 78 NBO Company Shares of Cookers: % Volume 2014-2018
Table 79 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Continue To Be Attracted To the Convenience Microwaves Provide
Consumers Look for Competitive Price Points for Reluctant Purchases
Freestanding Formats Remain Prevalent Due To Restricted Kitchen Space
Competitive Landscape
Wide Product Ranges Appealing To Consumers
High Average Unit Prices Push Consumers Towards the Most Affordable Channels
Premium and Affordable Microwaves Retain Support
Category Data
Table 86 Sales of Microwaves by Category: Volume 2013-2018
Table 87 Sales of Microwaves by Category: Value 2013-2018
Table 88 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 89 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 91 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 92 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 93 Distribution of Microwaves by Format: % Volume 2013-2018
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 95 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 96 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Efficiency Remains in the Spotlight
Value Offerings Based on Appliance Warrantees Are Increasing
Growth in Electronics and Appliances Specialist Retailers Remain Robust
Competitive Landscape
Whirlpool Invests Zar100 Million in New Manufacturing Facility
Several Brands Available in Competitive Market
Freestanding Fridge Freezers Remains Dominant Format in South African Homes
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 103 Sales of Freezers by Format: % Volume 2013-2018
Table 104 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 105 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 108 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Product Differentiators Based on Convenience and Aesthetics
Cooling Fans Remain Popular Based on Affordability and Ease of Use
Positive Performance Expected As Air Treatment Products Remain Popular Due To Extremely Hot Weather Conditions
Competitive Landscape
Fierce Competition With Players Present in Multiple Categories
Private Label Offerings Increasing Competition As They Become More Widely Available
New 3 Speed Taurus Ventilateur Brumisateur Mist Fan
Chart 4 Speed Taurus Ventilateur Brumisateur Mist Fan
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 122 Sales of Air Treatment Products by Category: Value 2013-2018
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 128 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 131 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Food Preparation Appliances Remains Popular Based on Wide Range and Affordable Options
Health and Wellness and Aesthetic Appeal Continues To Influence Purchases
Electricity Supply Issues Remain A Major Threat To Food Preparation Appliances
Competitive Landscape
Kenwood Home Appliances and Home of Living Brands Maintain Lead
Creative Housewares Sees Growth Through Its Flagship Mellerware Range
Consumers Willing To Pay Premium Prices for Premium Appliances
Category Data
Table 134 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 135 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Leading Supermarkets and Parapharmacies Boosting Presence of Entry Level and Private Label Alternatives
Consumers Demand and Expect Salon Quality Products
Argan Oil Appearing in Hair Care Appliances
Competitive Landscape
Home of Living Brands Retains Lead Thanks To Its Affordable Brands
Growth in Number of Categories As Competition Between Private Label and Leading Brands Continue
Taurus Introduces Unique Range of Personal Care Appliances
Category Data
Table 145 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 146 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 149 Sales of Body Shavers by Format: % Volume 2013-2018
Table 150 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 151 NBO Company Shares of Personal Care Appliances 2014-2018
Table 152 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Popularity of Compatible Pods Boding Well for Growth in Pod Coffee Machines
Electricity Outages Expected To Continue Over the Forecast Period
Private Label Products Often of An Inferior Quality, But Affordability Supports Their Growth
Competitive Landscape
Local Players Home of Living Brands and Nu-world Holdings Maintain Their Lead
Local Preferences Being Filtered Into Pod Machine Offerings
Internet Retailing on the Rise, But Traditional Channels Remain Main Point of Purchase
Category Data
Table 158 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 162 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Design and Functionality Key Factors
Robotic Vacuum Cleaners Starting To Enjoy Familiarity
Majority of Consumers See Vacuum Cleaners As Non-essential
Competitive Landscape
Bennet Read Continues To Go From Strength To Strength After Successful Relaunch
Participation in E-commerce Increasing
Innovation That Adds Value Expected Over the Forecast Period
Category Data
Table 170 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
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