Consumer Appliances in South Africa

  • ID: 2789320
  • Report
  • Region: Africa, South Africa
  • 107 pages
  • Euromonitor International
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The recent downgrade of South Africa’s sovereign credit rating and the technical recession the country is facing have had a knock-on effect on the performance of the country’s consumer appliances industry, with affordable brands, including private label offerings, aimed at the lower-to-middle classes gaining share at the expense of more expensive international brands.

The Consumer Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN SOUTH AFRICA

List of Contents and Tables
  • Executive Summary
  • Economic Climate Continues To Impact Consumers
  • New Products Being Seen Across the Price Spectrum
  • Lg Electronics and Defy Appliances Continue To Invest in Promotional Activities
  • Internet Retailing on the Rise As Consumers Increasingly Browse Online
  • Industry Forecast Remains Positive Based on Continued Consumer Spending and A Widening Product Range
  • Market Indicators
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Market Data
  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Purchasing Decisions Based on Size and Functionality
  • Value-positioned Dishwashers Currently Popular
  • Future Category Performance Could Be Threatened by the Rising Cost of Living and Higher Electricity Prices
  • Competitive Landscape
  • Defy Appliances and Bsh Home Appliances Lead Sales
  • Category Data
  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Energy and Water Efficiency Remain Key Attributes for Many Brands
  • Freestanding Formats Remain the Most Popular
  • Competitive Landscape
  • Defy Appliances Remains the Clear Category Leader
  • Water and Electricity Usage the Most Crucial Product Differentiator
  • New Ranges From Samsung and Lg
  • Category Data
  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Gas Appliances Attracting Attention But Face Obstacles To Their Uptake
  • Bsh Home Appliances Announces A Recall of Freestanding Bosch Gas Cookers
  • Popularity of Different Cooking Appliances Varies Between Consumer Groups
  • Competitive Landscape
  • Defy Appliances Leads All Categories
  • Manufacturers Continue To Emphasise Energy Efficiency As A Key Differentiator
  • Category Data
  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
  • Table 79 NBO Company Shares of Range Cookers: % Volume 2013-2017
  • Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Convenience Is Key As Microwaves Are Used for Various Purposes
  • Freestanding Formats the Most Popular Due To Versatility and Affordability
  • Competitive Landscape
  • Lg Electronics Remains the Clear Category Leader
  • Category Data
  • Table 86 Sales of Microwaves by Category: Volume 2012-2017
  • Table 87 Sales of Microwaves by Category: Value 2012-2017
  • Table 88 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 89 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 91 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 92 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 93 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 94 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 95 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 96 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Continued Growth As Promotional Activities Yield Positive Results
  • Energy Efficiency Becoming Increasingly Important
  • Chest Freezers and Freestanding Double Door Fridges the Most Popular Formats
  • Competitive Landscape
  • Hisense Continues To Lead the Category
  • Appliances Available Across the Price Spectrum To Suit Different Budgets
  • Category Data
  • Table 99 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 100 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 103 Sales of Freezers by Format: % Volume 2012-2017
  • Table 104 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 105 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 108 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
  • Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 113 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
  • Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Products Available Across the Price Spectrum
  • Air Purifiers Continues To Record Strong Growth
  • Competitive Landscape
  • Nu-world Holdings and Lg Electronics the Joint Leading Players
  • Product Differentiation Based on Functionality and Quality
  • Category Data
  • Table 121 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 122 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 124 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 126 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 128 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 131 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Category Continues To Record Solid Growth
  • Health and Wellness A Key Trend As Consumers Adopt Healthier Eating Habits
  • Aesthetic Appeal on the Increase, Especially in Terms of Colour and Retro Designs
  • Competitive Landscape
  • Kenwood Home Appliances Remains the Leading Player
  • Higher-income Consumers Seek More Sophisticated and On-trend Appliances
  • Category Data
  • Table 134 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 135 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Image-conscious Consumers Drive Sales of Personal Care Appliances
  • Hair Care Appliances Records the Strongest Performance
  • Category Performance Driven by the Leading Players' Promotional Activities and Private Label Alternatives
  • Competitive Landscape
  • Home of Living Brands Remains the Leading Player
  • Private Label Products Grow in Popularity
  • Category Data
  • Table 145 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 146 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 149 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 150 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 151 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 152 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 153 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Private Label Gains Ground As Consumers Become More Willing To Trade Down
  • Competition Intensifies Between Private Label Players and International Brand Manufacturers
  • Coffee and Capsule Offerings Gain Traction
  • Competitive Landscape
  • Home of Living Brands Remains the Clear Category Leader
  • Bricks-and-mortar Outlets Dominate Sales
  • Category Data
  • Table 158 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 159 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 162 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Cylinder Vacuum Cleaners Remain the Most Popular Format
  • Design, Aesthetics and Power the Most Common Product Differentiators
  • Robotic Vacuum Cleaners Still A Niche
  • Competitive Landscape
  • Fragmented Category Continues To Be Led by Home of Living Brands
  • Innovative Products From Miele
  • Category Data
  • Table 170 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 171 Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  • Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  • Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  • Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
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