Health and Wellness in Romania - Product Image

Health and Wellness in Romania

  • ID: 2811938
  • Report
  • Region: Romania
  • 98 pages
  • Euromonitor International
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Health and wellness in Romania remains a miniscule market, with 66% of value sales in health and wellness beverages comprised of naturally healthy bottled water in 2016. This situation can be attributed primarily to the suppressed demand for health and wellness beverages, as well as the abundance of high-quality mineral water available at competitive prices.

The Health and Wellness in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN ROMANIA

May 2017

List of Contents and Tables:

Executive Summary
No Money, No Demand, No Sales
Mineral Water at the Centre of the Health and Wellness Industry
Private Label Rules When It Comes To Health and Wellness
Hypermarkets Remains the Main Distribution Channel for Health and Wellness
Health and Wellness Unlikely To Be Well Established by the End of the Forecast Period
Key Trends and Developments
Mineral Water: A Romanian Business That Might Be Subject To Internationalisation
Government Support Has the Potential To Incentivise Locals To Commercialise Health and Wellness Products
Generally Low Disposable Income Levels Strongly Hamper Sales
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2011-2016
Table 2 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 3 Sales of Health and Wellness by Category: Value 2011-2016
Table 4 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 7 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 8 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 9 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 11 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 1 Research Sources
Dorna Lactate SA in Health and Wellness (romania)
Strategic Direction
Key Facts
Summary 2 Dorna Lactate SA: Key Facts
Summary 3 Dorna Lactate SA: Operational Indicators
Competitive Positioning
Summary 4 Dorna Lactate SA: Competitive Position 2016
Romaqua Group SA in Health and Wellness (romania)
Strategic Direction
Key Facts
Summary 5 Romaqua Group SA: Key Facts
Summary 6 Romaqua Group SA: Operational Indicators
Competitive Positioning
Summary 7 Romaqua Group SA: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2011-2016
Table 18 Sales of BFY Beverages by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of BFY Beverages: % Value 2012-2016
Table 20 LBN Brand Shares of BFY Beverages: % Value 2013-2016
Table 21 Distribution of BFY Beverages by Format: % Value 2011-2016
Table 22 Forecast Sales of BFY Beverages by Category: Value 2016-2021
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2011-2016
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
Table 28 Distribution of BFY Packaged Food by Format: % Value 2011-2016
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
Table 33 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2011-2016
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2011-2016
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2011-2016
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2011-2016
Table 42 Key Functional Ingredients in Fortified/Functional Bread: % Value 2011-2016
Table 43 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2011-2016
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2011-2016
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2011-2016
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2011-2016
Table 47 Key Functional Ingredients in Fortified/Functional Cereal Bars: % Value 2011-2016
Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2011-2016
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2012-2016
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2013-2016
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2013-2016
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2011-2016
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Free From by Category: Value 2011-2016
Table 56 Sales of Free From by Category: % Value Growth 2011-2016
Table 57 Free From Lactose Dairy by Type: % Value 2011-2016
Table 58 NBO Company Shares of Free From: % Value 2012-2016
Table 59 LBN Brand Shares of Free From: % Value 2013-2016
Table 60 Distribution of Free From by Format: % Value 2011-2016
Table 61 Forecast Sales of Free From by Category: Value 2016-2021
Table 62 Forecast Sales of Free From by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of NH Beverages by Category: Value 2011-2016
Table 64 Sales of NH Beverages by Category: % Value Growth 2011-2016
Table 65 NBO Company Shares of NH Beverages: % Value 2012-2016
Table 66 LBN Brand Shares of NH Beverages: % Value 2013-2016
Table 67 Distribution of NH Beverages by Format: % Value 2011-2016
Table 68 Forecast Sales of NH Beverages by Category: Value 2016-2021
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2011-2016
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2011-2016
Table 72 NBO Company Shares of NH Packaged Food: % Value 2012-2016
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2013-2016
Table 74 Distribution of NH Packaged Food by Format: % Value 2011-2016
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2016-2021
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2011-2016
Table 78 Sales of Organic Beverages by Category: % Value Growth 2011-2016
Table 79 NBO Company Shares of Organic Beverages: % Value 2012-2016
Table 80 LBN Brand Shares of Organic Beverages: % Value 2013-2016
Table 81 Distribution of Organic Beverages by Format: % Value 2011-2016
Table 82 Forecast Sales of Organic Beverages by Category: Value 2016-2021
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2011-2016
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2011-2016
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2012-2016
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2013-2016
Table 88 Distribution of Organic Packaged Food by Format: % Value 2011-2016
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2016-2021
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
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