Health and Wellness in Romania

  • ID: 2811938
  • Report
  • Region: Romania
  • 85 pages
  • Euromonitor International
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By 2018, Romania was still not fully ready to embrace the health and wellness trend and was instead in a transition period. Consumer behaviour continued to be strongly affected by premiumisation, which drove most of the categories, with many consumers migrating from economy/standard products to premium ones.

The Health and Wellness in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Romania

List of Contents and Tables
Executive Summary
Healthy Beverages Represent Another Manifestation of the Premiumisation Trend
Favourable Economic Environment Sustains the Value Growth of Healthy Beverages
Growing Competition Between Foreign and Local Players
More Space on Retailers' Shelves
Favourable Future for Healthy Beverages
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Beverages, the Most Active Category in Better for You Beverage
Bfy Reduced Caffeine Products Benefits From Medical Advice
Population Wealth and Expansion of Modern Retailing Sustain Category Development
Competitive Landscape
Coca-Cola and Pepsi Maintain Category Lead
Tchibo, Doncafé and Jacobs Hold the Top Positions in Bfy Reduced Caffeine Coffee
Private Label Gaining Visibility
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Incomes Stimulate Consumer Interest in Healthy Lifestyles
Bfy Reduced Sugar Characterises Sales
Bfy Reduced Salt Is the Most Dynamic Category
Competitive Landscape
Mars Romania Is the Undisputed Leader
Delaco Distribution Is the Best Performer
Domestic Brands Benefit From Loyal Consumers
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Benefits From Various Boosters
Growing Sophistication Helps Stimulate Category Value Growth
Consumers Access "new" Category in Soft Drinks Thanks To Growing Awareness
Competitive Landscape
Ff Energy Drinks Set To Lose Volume Share
Sports Drinks Remains Niche
Ff Bottled Water and Ff 100% Juice Raise Awareness of Fortified/functional Beverages
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Claims Stimulate Consumption
Digestive Health Remains A Strong Focus
Ff Milk on A Downward Trend
Competitive Landscape
Danone Pdpa SRL Retains Leadership
Domestic Players Rank Some Distance Behind Their International Counterparts
Advertising Pulls Demand
Category Data
Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 50 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Free From Grows Rapidly But Remains Niche
Free From Gluten Is the Most Dynamic
Free From Meat Records the Strongest Sales
Competitive Landscape
Nestlé Romania SRL Retains Leadership
Domestic Producers Characterise Free From Meat Products
Private Label Becomes Significant
Category Data
Table 54 Sales of Free From by Category: Value 2013-2018
Table 55 Sales of Free From by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Free From: % Value 2014-2018
Table 57 LBN Brand Shares of Free From: % Value 2015-2018
Table 58 Distribution of Free From by Format: % Value 2013-2018
Table 59 Forecast Sales of Free From by Category: Value 2018-2023
Table 60 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Natural Mineral Water Achieves Volume Growth
Consumers Switch To Bottled Water Due To the Country's Poor Water Quality
Naturally Healthy 100% Juice Becomes Trendy
Competitive Landscape
Aqua Carpatica Registers Significant Growth
Social Media and the Targeting of Specific Age Groups Leads To New Communication Strategies
New Brand, Urban Monkey Gains Visibility
Category Data
Table 61 Sales of NH Beverages by Category: Value 2013-2018
Table 62 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 64 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 65 Distribution of NH Beverages by Format: % Value 2013-2018
Table 66 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Healthy Food Is on the Rise
Digestive Health Drives Sales
Nh Honey Remains A Dynamic Category
Competitive Landscape
Intersnack Romania Retains First Spot
Vel Pitar Achieves the Best Performance
Private Label Maintains A Significant Position
Category Data
Table 68 Sales of NH Packaged Food by Category: Value 2013-2018
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 72 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Expansion of Retailing Ensures Steady Growth in Category Value Sales
"less Is More" for Organic Beverages
Organic Beverages Goes Back To Roots
Competitive Landscape
Private Label Nature Bio Sets the Trend in Retail Value Sales of Organic Coffee
Organic Tea Sled by Laboratoarele Fares Biovital
Organic Juice Characterised by Multinationals
Category Data
Table 75 Sales of Organic Beverages by Category: Value 2013-2018
Table 76 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 78 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 79 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 80 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Packaged Food Posts Strong Growth
Potential Competition From Unpackaged Food
Organic Spreads Enjoys Rapid Growth
Competitive Landscape
Frieslandcampina Romania Retains A Comfortable Lead
Covalact Registers the Fastest Growth
Rapid Development of Private Label
Category Data
Table 82 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 86 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
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