Health and Wellness in Romania

  • ID: 2811938
  • Report
  • Region: Romania
  • 85 pages
  • Euromonitor International
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Although growth within the health and wellness market is slow, dynamics are changing with efforts from big market players and local production from fruit and mineral water supply. Both Coca-Cola HBC Romania SRL and PepsiCo Inc are focusing their marketing strategy on promoting low calorie soft drinks by rebranding their zero-sugar cola-based drinks.

The publisher's Health and Wellness in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN ROMANIA

Executive Summary
Health-awareness Leads To Market Growth
the Local Supply of Fruit and Mineral Water May Be Key To Production
Low Demand Hampers the Competitive Environment
Hypermarkets Is the Main Distribution Channel
Health Concerns May Boost the Market

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Coca-Cola Hbc Romania Rebrands Coca-Cola Zero
Stevia Is An Alternative To Artificial Sweeteners in Carbonates
Reduced Sugar Fruit/vegetable Juice Is Still Not Properly Marketed
Competitive Landscape
Coca-Cola Hbc Romania Focuses on Reduced Sugar Coca-Cola Zero
Pepsi Light Remains the Main Rival of Coca-Cola Zero

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Incomes Fuel Demand for Healthier Bfy Packaged Food
Reduced Fat Brands Dominate Sales
Rising Obesity Levels Stimulate Demand for Bfy Packaged Food
Competitive Landscape
Lactalis Consolidates Position
Wrigley Continues To Dominate Advertising
Domestic Brands Remain Highly Popular

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Vitamin Water May Change Category Dynamics
Ff Energy Drinks Has A Popularity Boost
Competitive Landscape
Ff Energy Drinks Leads Sales
the Preference for Ff Tea Increases

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Ff Packaged Food Sales Driven by Health Concerns
Consumers Increasingly Appreciate Digestive Health Properties of Probiotics
Ageing Population Stimulates Sales of Ff Packaged Food
Competitive Landscape
International Companies Continue To Dominate Sales
Health Claims Create Brand Awareness and Fuel Demand
Advertising Sustains Brand Adoption

Category Data
Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 47 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 50 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Meat - Consumption No Longer Restricted To Fasting Times
A New Age for Free From
Food, A Source of Status
Competitive Landscape
Nestlé Romania Continues To Lead Sales
Growing Competition From Private Label Ranges
More Unconventional New Product Developments Being Seen

Category Data
Table 54 Sales of Free From by Category: Value 2012-2017
Table 55 Sales of Free From by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Free From: % Value 2013-2017
Table 57 LBN Brand Shares of Free From: % Value 2014-2017
Table 58 Distribution of Free From by Format: % Value 2012-2017
Table 59 Forecast Sales of Free From by Category: Value 2017-2022
Table 60 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
There Is An Abundant Number of Local Suppliers of Bottled Water
Local Nh Fruit/vegetable Juice May Benefit From Government Support
Lipton Marketed As Nh Rtd Tea
Competitive Landscape
Romaqua Group Leads Sales
Several Nh Spring Water Brands Are Withdrawn

Category Data
Table 61 Sales of NH Beverages by Category: Value 2012-2017
Table 62 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 64 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 65 Distribution of NH Beverages by Format: % Value 2012-2017
Table 66 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Going Mainstream
Communicating It Right
Changing Faces
Competitive Landscape
Vel Pitar Plays the Long Game and Wins
the Big Threats: Bulk Sales and Home Production
Reinvention of Old Products

Category Data
Table 68 Sales of NH Packaged Food by Category: Value 2012-2017
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 72 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Apple Juice Is the Most Accessible Romanian Organic Product
Olympus 100% Juice Has the Potential To Enter the Category
Competitive Landscape
Private Label Represents the Majority of Sales
Pfanner Organic 100% Juice Changes Its Packaging To Meet Customers' Needs

Category Data
Table 75 Sales of Organic Beverages by Category: Value 2012-2017
Table 76 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 78 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 79 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 80 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Good Foundations: Organic Baby Food Posts Rapid Growth
Ever More Present: Increased Shelf Space for Organic Products
Flat Prices: Organic Food Unit Prices Stagnating
Competitive Landscape
Dorna Lactate Continues To Dominate Sales
Private Label: An Emerging Force
Limited Competition From Other Health and Wellness Categories

Category Data
Table 82 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 86 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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