Health and Wellness in Slovakia

  • ID: 2811939
  • Report
  • Region: Slovakia
  • 82 pages
  • Euromonitor International
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Health and wellness recorded respectable growth in 2017 and has not yet started to reach its full potential. Manufacturers were faced with a number of major challenges, such as strong competition from standard products that offer price promotions and better variety, as well as selective consumer shopping behaviour even though purchasing power among Slovaks rose in 2017. On the other hand, health and wellness brands benefited from vivid product innovation and rising health-awareness.

The publisher's Health and Wellness in Slovakia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN SLOVAKIA

Executive Summary
the Health and Wellness Industry Grows Yet Faces More Challenges Ahead
the Situation Concerning Dual Quality Between Eastern and Western European Markets Escalates
A Lack of Marketing Hampers Growth in 2017
Product Distribution Evolves As Consumers Increasingly Favour Online Shopping
in the Forecast Period, Sales Are Set To Keep Growing

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Bfy Reduced Sugar Beverages Drives Sales in 2017
Bfy Reduced Caffeine Hot Drinks Declines
Growing Obesity Prompts Government Initiative To Reduce Sugar Content
Competitive Landscape
Brand Advertising Will Grow in Importance
Rising Demand Creates Growth Prospects
International Players Dominate Bfy Beverages in Slovakia

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Obesity Levels Resulting in Increased Attention To Sugar and Salt Content
EU Gives Green Light To Lower Sugar Slovakian Jam
High Quality Taste and Value for Money To Continue Attracting Consumers
Competitive Landscape
Competitive Environment Remains Tough
Lack of Promotion Limits Development
Multinationals Continue To Lead Sales

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Vitamins and Dietary Supplements Limit Ff Beverages Growth
Ff Sports Drinks and A Variety of Vitamin Water Products Gain Popularity
the Popularity of Ff Tea Remains High Among Slovaks
Competitive Landscape
Having Premium Product Status Is A Necessity
Product Innovation Will Blur Category Standards Within Ff Beverages
Cross-industry Competition Becomes More Significant in 2017

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Demand for Dietary Supplements Limits Growth
Growth Drivers and Innovation Help Boost Sales in 2017
Innovation To Fuel Growth
Competitive Landscape
Healthier Snacking and Product Innovation Drives Sales
Product Labelling To Play An Increasingly Important Role Over Forecast Period
Good Prospects for Supplement Positioned Products

Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Driven by Stronger Marketing Support and Product Innovation
Free From Meat Products Benefit From Long Tradition and Product Innovation
Strong Growth Potential
Competitive Landscape
Growing Competition From Milk Alternatives
Private Label Products Gaining Popularity in 2017
Innovation Fuels Growth in 2017

Category Data
Table 55 Sales of Free From by Category: Value 2012-2017
Table 56 Sales of Free From by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Free From: % Value 2013-2017
Table 58 LBN Brand Shares of Free From: % Value 2014-2017
Table 59 Distribution of Free From by Format: % Value 2012-2017
Table 60 Forecast Sales of Free From by Category: Value 2017-2022
Table 61 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Natural Product Origin and Contents Play A Paramount Role
Juice Sales in 2017 Are Driven by Significant Product Innovation
Sales of Nh Tea Continue Declining
Competitive Landscape
Domestic Players Face Strengthening Competition
Product Innovation Drives Sales
Environmentally Friendly Products Will Become More Desired

Category Data
Table 62 Sales of NH Beverages by Category: Value 2012-2017
Table 63 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 65 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 66 Distribution of NH Beverages by Format: % Value 2012-2017
Table 67 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Consumer Interest in Healthier Living and Snacking Drives Growth
Consumer Education Necessary To Ensure Future Growth Potential
Stronger Marketing To Play An Important Role Over Forecast Period
Competitive Landscape
Tough Competition Within Naturally Healthy Packaged Food
Rising Demand for Artisanal and High-grade Honey
Further Product Innovation To Boost Sales

Category Data
Table 69 Sales of NH Packaged Food by Category: Value 2012-2017
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 71 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 73 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Beverages Gains in Popularity
Organic Coffee Sales Remain Weak
Product Marketing Support Will Play A Paramount Role
Competitive Landscape
Eco-friendly Attributes Are Important for Organic Brands
Private Label Strengthens Its Position With New Launches in 2017
Product Innovation Will Play A Major Role in the Category's Development

Category Data
Table 76 Sales of Organic Beverages by Category: Value 2012-2017
Table 77 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 78 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 79 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Health Awareness Driving Organic Sales
Product Innovation Visible in Nearly All Organic Categories
No Space for Doubts Over Organic Quality
Competitive Landscape
Domestic Manufacturers Maintain Strong Position Despite Loss of Value Share
Local Organic Food Producers Becoming Increasingly Export Oriented
Growing Focus on Marketing To Attract Consumers

Category Data
Table 81 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 85 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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