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Apparel Accessories in Denmark

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    Report

  • 20 Pages
  • February 2026
  • Region: Denmark
  • Euromonitor International
  • ID: 2816909
Apparel accessories in Denmark experienced retail current value growth of 2% in 2025, driven by a strong economy and increasing consumer spending. The trend towards sustainability and inclusivity significantly impacted value growth, with consumers seeking sustainable options and products from brands with sustainable practices. The category is characterised by a mix of global players and domestic brands, with e-commerce continuing to drive growth.

This Apparel Accessories in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustainability and positive economy drive modest value growth in apparel accessories
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Continued growth, with scarves continuing to lead value sales
  • With rising demand for eco-friendly products, players focus on sustainability
  • CHART 2 Bestseller Focuses More Strongly on Sustainability in 2025
  • Resale and rental follows the sustainability trend but hampers growth in the primary market
WHAT’S NEXT?
  • Growth anticipated to continue for apparel accessories, with sustainability prominent
  • Scarves will remain the largest category, but belts set to see higher growth
  • Retail e-commerce set to drive growth, and market polarisation expected to continue
COMPETITIVE LANDSCAPE
  • Bestseller and H&M maintain lead through sustainable initiatives
  • Market polarisation impacts the competitive landscape, with the entry of Lindex
  • CHART 3 Swedish Fast Fashion Chain Lindex Opens its First Store in Denmark
  • Opportunities for growth through a focus on sustainable fashion and e-commerce
CHANNELS
  • Offline retail maintains dominance in apparel accessories but sees challenges
  • Retail e-commerce sees growth in apparel accessories as it offers convenience
COUNTRY REPORTS
  • CHART 4 Key Trends 2025
  • CHART 5 Aiayu is a Leading Danish Brand Focused on Sustainability and Ethical Production
  • CHART 6 Spejder Sport Has a Circular Retail Store, Spejder Sport Retur
  • CHART 7 Analyst Insight
  • CHART 8 Movv is a New Premium Danish Brand of Running Shoes, Enhancing Polarisation
  • CHART 9 Real GDP Growth and Inflation 2020-2030
  • CHART 10 PEST Analysis in Denmark 2025
  • CHART 11 Key Insights on Consumers in Denmark 2025
  • CHART 12 Consumer Landscape in Denmark 2025
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
  • Sustainable innovation and strategic investment drive steady growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Continued slow and stable value growth as economic indicators are positive
  • Sustainability and inclusivity trend shapes consumer behaviour
  • Resale and rental services gain traction in apparel and footwear
WHAT’S NEXT?
  • Strong economy to fuel premiumisation, although some consumers will remain cautious
  • Demand for sustainability expected to impact apparel and footwear
  • Retail e-commerce set to outpace offline retail as the digital competition intensifies
COMPETITIVE LANDSCAPE
  • Bestseller and H&M maintain their lead through sustainability and e-commerce
  • The squeezed middle: Danish mid-market retailers falter amidst economic divide
  • Opportunities for growth remain for new and existing companies
CHANNELS
  • Demand for experiences sustains offline retail dominance, but challenge from e-commerce
  • Retail e-commerce gains traction as consumers value its convenience and pricing
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources