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Apparel Accessories in Germany

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    Report

  • 26 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 2983207
The apparel accessories market in Germany is experiencing a significant shift towards sustainability, driven by consumer demand for eco-friendly and high-quality products. In 2025, the market recorded a slowdown in value sales growth, primarily due to consumers favouring sustainable brands and opting for higher-quality, more expensive items or exploring the second-hand goods market.

This Apparel Accessories in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Polarisation causes problems for mid-priced brands
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Market polarisation, with sustainability contributing to slowdown in value sales growth
  • CHART 3 Consumers are Looking for High-End Brands and Ultra-Fast Fashion
  • Lutz Morris emphasises sustainability with local production
  • CHART 4 Lutz Morris Wins Munich Fashion Award (Accessories) in 2025
  • Gloves and scarves shape market dynamics
WHAT’S NEXT?
  • Sustainable practices and technology reshape apparel accessories
  • Gloves and scarves to remain largest categories in 2030
  • Technological innovation drives fastest growth in other apparel accessories
COMPETITIVE LANDSCAPE
  • Leading brands maintain market share amidst polarisation
  • Opportunities emerge for new entrants and innovative products
CHANNELS
  • Retail offline remains dominant despite e-commerce growth
  • E-commerce gains traction with convenience and flexibility
  • New retail concepts not expected to emerge in 2026
PRODUCTS
  • Technological innovation drives growth in other apparel accessories
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 E-dress Goes on an Offline Tour for the First Time
  • CHART 8 More Personal and Smarter - the Zalando Assistant
  • CHART 9 BFW Joins Forces with CFW to Accelerate the Industry's Sustainability Efforts
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Germany 2025
  • CHART 12 Key Insights on Consumers in Germany 2025
  • CHART 13 Consumer Landscape in Germany 2025
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
  • Resale and rental models become increasingly prominent
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Resale and rental models drive sustainable fashion
  • Apparel demand shaped by preferences for sustainable and affordable fashion
  • Dynamic growth in resale and rental services
WHAT’S NEXT?
  • Sustainable practices and technology drive market growth
  • Apparel offers stable growth prospects
  • Sportswear emerges as fastest-growing area driven by technology
COMPETITIVE LANDSCAPE
  • H&M and C&A maintain lead despite Shein’s growth
  • Zalando’s acquisition of About You reshapes e-commerce landscape
CHANNELS
  • Retail offline leads apparel and footwear sales despite e-commerce growth
  • Retail e-commerce drives growth with AI-driven personalisation
  • AI personalisation tools and virtual try-on bolster appeal of e-commerce
PRODUCTS
  • Sustainability drives innovation in product design
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources