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Womenswear in Denmark

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    Report

  • 21 Pages
  • February 2026
  • Region: Denmark
  • Euromonitor International
  • ID: 2816945
Womenswear in Denmark maintained slow and stable retail current value growth in 2025, driven by key trends such as sustainability and inclusivity, resale and rental, and market polarisation. The Danish economy remained relatively strong, while the employed female population continued to rise, supporting demand for womenswear.

This Womenswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Moderate growth in womenswear is supported by sustainability and a strong economy
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Demographic and economic trends contribute to growth in womenswear
  • Sustainability and inclusivity reshapes the dynamics in womenswear
  • CHART 2 Aiayu Focuses on Sustainability Across the Business
  • Denmark’s thriving resale market hampers growth in primary sales of womenswear
  • CHART 3 Carmen Copenhagen is a Popular Resale Outlet
WHAT’S NEXT?
  • Rising incomes set to drive growth, with interest in sports driving sales
  • Sustainability will remain important, but price will also be part of the decision-making process
  • E-commerce and social media expected to drive sales of womenswear
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Stable competitive landscape in womenswear as the leaders adapt to changing preferences
  • Market polarisation challenges mid-priced players
  • CHART 5 Denmark Sees the Opening of its First Lindex Store
CHANNELS
  • Apparel and footwear specialists remains the most significant offline distribution channel
  • Retail e-commerce gains traction as consumers seek convenience and affordability
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Aiayu is a Leading Danish Brand Focused on Sustainability and Ethical Production
  • CHART 8 Spejder Sport Has a Circular Retail Store, Spejder Sport Retur
  • CHART 9 Analyst Insight
  • CHART 10 Movv is a New Premium Danish Brand of Running Shoes, Enhancing Polarisation
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Denmark 2025
  • CHART 13 Key Insights on Consumers in Denmark 2025
  • CHART 14 Consumer Landscape in Denmark 2025
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
  • Sustainable innovation and strategic investment drive steady growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Continued slow and stable value growth as economic indicators are positive
  • Sustainability and inclusivity trend shapes consumer behaviour
  • Resale and rental services gain traction in apparel and footwear
WHAT’S NEXT?
  • Strong economy to fuel premiumisation, although some consumers will remain cautious
  • Demand for sustainability expected to impact apparel and footwear
  • Retail e-commerce set to outpace offline retail as the digital competition intensifies
COMPETITIVE LANDSCAPE
  • Bestseller and H&M maintain their lead through sustainability and e-commerce
  • The squeezed middle: Danish mid-market retailers falter amidst economic divide
  • Opportunities for growth remain for new and existing companies
CHANNELS
  • Demand for experiences sustains offline retail dominance, but challenge from e-commerce
  • Retail e-commerce gains traction as consumers value its convenience and pricing
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources