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Baked Goods in Ukraine

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    Report

  • 23 Pages
  • November 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 2821146
Baked goods is enjoying steady growth with affordable premium lines attracting consumers who are keen to indulge. Inflation still had a major impact on input costs and retail prices, but a recovery seems underway on the supply side.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Baked goods show resilience with steady performance
INDUSTRY PERFORMANCE
  • Baked goods rebound with premiumisation and product innovations
  • Convenience goods come with a premium twist
  • Frozen baked goods expand with affordable premium lines
WHAT’S NEXT?
  • Packaged cakes and frozen baked goods have the strongest growth opportunities
  • Healthier bread novelties are booming
  • Future opportunities for frozen cakes driven by imported innovations
COMPETITIVE LANDSCAPE
  • Highly fragmented landscape led by Kyivkhlib PAT
  • Balconi performs well combining convenience with everyday indulgence
CHANNELS
  • Supermarkets is a leading channel, while e-commerce is gaining share
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN UKRAINE
EXECUTIVE SUMMARY
  • Extreme price sensitivity in an uncertain climate
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic strife shapes demand patterns
  • Healthy lines remain important to consumers in staple foods
  • Strong patriotism and desire to buy local
WHAT’S NEXT?
  • Focus on price and affordability will stimulate volume sales
  • Ukraine’s economy will determine the category’s performance
  • Retail e-commerce has strong growth potential
COMPETITIVE LANDSCAPE
  • Fragmented landscape is led by local manufacturers
  • Success of Balconi highlights desire for everyday indulgence
  • Local manufacturers are supported by national cashback program
CHANNELS
  • Supermarkets grow share in difficult economic climate
  • Retail e-commerce enjoys growth from low base
  • Variety store Avrora expands the “one dollar store” format
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources