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Apparel and Footwear in Brazil

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    Report

  • 102 Pages
  • January 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 2821213
In 2024, Brazil faced a series of economic challenges that introduced uncertainty into various industries, including apparel and footwear. Despite overall robust economic growth in the country, fiscal concerns persisted. In addition, global factors such as higher US interest rates and a stronger dollar heightened tensions in Brazilian financial markets, weakening the Brazilian real and driving up local interest rates.

The Apparel and Footwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic shifts shape womenswear in Brazil
  • Local brands are empowered by sustainability initiatives
  • The fight for share between foreign fast fashion brands and local players
PROSPECTS AND OPPORTUNITIES
  • A levelling of the playing field for womenswear in Brazil
  • Sustainable initiatives will continue catering to consumers in the forecast period
  • Technology at the forefront of a competitive edge in the future
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2019-2024
  • Table 14 Sales of Womenswear by Category: Value 2019-2024
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth for menswear in Brazil, in a complex landscape
  • Winds of change redefine masculinity and sustainability
  • The digital revolution in the national arena
PROSPECTS AND OPPORTUNITIES
  • Women continue to be a force within men’s fashion
  • Combining sustainability with diversity in the forecast period
  • Innovation and connections to drive sales of menswear in the future
CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2019-2024
  • Table 32 Sales of Menswear by Category: Value 2019-2024
  • Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of Menswear: % Value 2020-2024
  • Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2020-2024
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
  • Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
  • Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Childrenswear has to adapt to ongoing challenges
  • Pre-owned clothes gain traction in childrenswear
  • Physical presence remains important in distribution, even as retail e-commerce rises
PROSPECTS AND OPPORTUNITIES
  • Growth with purpose, combining sustainability with premium trends
  • Addressing social responsibility and sustainability will be important
  • Parents long for real connections in their shopping experiences
CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 50 Sales of Childrenswear by Category: Value 2019-2024
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sportswear in Brazil driven by athletic innovation and wellness
  • Sportswear wins thanks to the rise of athleisure
  • Keeping pace through omnichannel solutions
PROSPECTS AND OPPORTUNITIES
  • The fusion of fashion, function, and fame within sports wardrobes
  • Next-gen sustainable sportswear
  • Running likely to be the pivotal sport driving growth in the forecast period
CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2019-2024
  • Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 63 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Resilience meets comfort in jeans in Brazil
  • Players are investing in sustainable features to get ahead of the competition
  • Impact of denim on Brazil’s textiles industry is significant
PROSPECTS AND OPPORTUNITIES
  • Celebrities will continue to attract consumers to jeans in the forecast period
  • Sustainability will become a necessity, not a trend
  • Celebrity power and Olympic inspiration in jeans in the future
CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2019-2024
  • Table 67 Sales of Jeans by Category: Value 2019-2024
  • Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 70 Sales of Men’s Jeans by Category: Volume 2019-2024
  • Table 71 Sales of Men’s Jeans by Category: Value 2019-2024
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
  • Table 74 Sales of Women’s Jeans by Category: Volume 2019-2024
  • Table 75 Sales of Women’s Jeans by Category: Value 2019-2024
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Jeans: % Value 2020-2024
  • Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
  • Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
HOSIERY IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Influence of fast fashion platforms on hosiery in Brazil
  • Sports and health continue to drive growth for hosiery in Brazil
  • Despite growth for retail e-commerce, it faces resilience from physical retail
PROSPECTS AND OPPORTUNITIES
  • Expansion by players into and outside of hosiery likely to continue
  • Offering sustainable features likely to be a key driver of growth for hosiery
  • Growth and transformation for hosiery in the forecast period
CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2019-2024
  • Table 93 Sales of Hosiery by Category: Value 2019-2024
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
  • Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
  • Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Recent fast fashion trend even encompasses apparel accessories
  • Apparel accessories struggles with climate adversities
  • Retail e-commerce presents opportunities for growth
PROSPECTS AND OPPORTUNITIES
  • New options available to improve sales in the forecast period
  • Wellness and changing habits may shift demand away from certain accessories
  • Seasonal changes to impact growth for most apparel accessories in the future
CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Footwear overcomes the challenges of 2024 in Brazil
  • Running and wellness trends drive growth for footwear
  • Bridging physical and digital stores in footwear
PROSPECTS AND OPPORTUNITIES
  • Getting the most out of the hotter weather
  • Brazil as a reference for sustainable initiatives in footwear
  • Mergers and tech innovations to drive future growth
CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2019-2024
  • Table 113 Sales of Footwear by Category: Value 2019-2024
  • Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Footwear: % Value 2020-2024
  • Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
  • Table 118 Distribution of Footwear by Format: % Value 2019-2024
  • Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029