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Footwear in Brazil

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    Report

  • 24 Pages
  • January 2026
  • Region: Brazil
  • Euromonitor International
  • ID: 1240391
The Brazilian footwear market demonstrated resilience in 2025, with 4% growth in retail volume and an 8% increase in value terms, driven by strong consumer demand for comfort, wellness, and sustainable products. Women's footwear dominated the market, accounting for a significant portion of total retail volume. The market is expected to continue growing, with retail sales forecast to increase at a CAGR of 6% to BRL75.7 billion by 2030.

This Footwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales rise thanks to economic stability and a growing focus on comfort and sustainability
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium brands thrive amidst market polarisation
  • Women's footwear dominates sales
  • Market polarisation drives value growth
  • CHART 3 Farm Expands into Footwear with Premium Lifestyle Positioning in Brazil
WHAT’S NEXT?
  • Sustainable initiatives and digitalisation set to drive future growth
  • Women's footwear set to maintain its dominance with a focus on comfort and style
  • Mergers and technological innovations shaping the future of footwear
COMPETITIVE LANDSCAPE
  • Leading footwear brands maintain their stronghold in Brazil
  • Azzas 2154 emerges as a major player through merger
CHANNELS
  • E-commerce emerges as a leading retail channel with strong growth in 2025
  • Retail e-commerce drives growth with a focus on convenience and flexibility
  • Omnichannel strategies key to maintaining brand loyalty
PRODUCTS
  • Comfort and sustainability drive innovation in footwear design
  • CHART 4 Brazilian Footwear Industry Reinforces its Focus on Tackling Climate Change
  • CHART 5 Herit Launches Limited-Edition Luxury Sneakers Focused on Comfort and Craftsmanship
  • Luxury brands capitalise on comfort and sustainability trends
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Riachuelo Expands Multi-Category Fashion Offering to Capture Polarised Demand
  • CHART 9 Renner Drives Sales Through AI-powered Omnichannel Strategy
  • CHART 10 Osklen Introduces ASAP Concept and Eco-Conscious Collections
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Brazil 2025
  • CHART 13 Key Insights on Consumers in Brazil 2025
  • CHART 14 Consumer Landscape in Brazil 2025
APPAREL AND FOOTWEAR IN BRAZIL
EXECUTIVE SUMMARY
  • Improving economic scenario supports growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Domestic indicators support discretionary spending
  • Riachuelo expands multi-category fashion to capture demand
  • Renner boosts its sales through an AI-powered omnichannel strategy
WHAT’S NEXT?
  • Renner and Centauro lead omnichannel expansion
  • Sustainability and technology set to drive future growth
  • Polarisation and omnichannel strategies to shape industry
COMPETITIVE LANDSCAPE
  • Leading brands maintain share through omnichannel strategies
  • Market evolution driven by mergers and technological innovation
CHANNELS
  • Retail offline remains dominant despite the growth in e-commerce
  • E-commerce drives growth with AI-powered personalisation and resale platforms
  • Omnichannel strategies and technological innovation shaping the retail environment
PRODUCTS
  • Sustainability shaping product design and material choices
  • Innovative product design drives business growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources