Menswear in Greece

The menswear market in Greece experienced modest growth in 2025, driven by tourism and a demand for high-quality products. With a retail value of EUR1.1 billion, representing 1% growth from the previous year in current terms, the market is expected to continue growing steadily over the next five years, driven by value-upgrading and sustainability trends. Consumer expenditure on clothing is forecast to reach EUR4.6 billion in current terms by 2030.

This Menswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.