Menswear in Sweden

Menswear in Sweden experienced modest growth in 2025, driven by the continued strength of sportswear and the expansion of e-commerce. The market is characterised by a mix of economy-driven chains, international fast fashion players and growing multi-brand platforms. As Swedish men increasingly prioritise quality and durability, the demand for versatile and functional pieces is expected to continue driving sales growth.

This Menswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.