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Amid the COVID-19 crisis and the looming economic recession, the Feminine Hygiene Products market worldwide will grow by a projected US$10 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 5.3%. Menstrual Care Products, one of the segments analyzed and sized in this study, is forecast to grow at over 5.5% and reach a market size of US$24.8 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Menstrual Care Products market will be reset to a new normal which going forward in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.
As part of the new emerging geographic scenario, the United States is forecast to readjust to a 4.2% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$299.9 Million to the region's size over the next 7 to 8 years. In addition, over US$297 Million worth of projected demand in the region will come from Rest of the European markets. In Japan, the Menstrual Care Products segment will reach a market size of US$1.3 Billion by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Feminine Hygiene Products market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 8.9% over the next couple of years and add approximately US$2.7 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Feminine Hygiene Products market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.
Competitors identified in this market include, among others:
ALBAAD.com, Edgewell Personal Care Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Lil-lets Group Limited, Natracare Bodywise
The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
As part of the new emerging geographic scenario, the United States is forecast to readjust to a 4.2% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$299.9 Million to the region's size over the next 7 to 8 years. In addition, over US$297 Million worth of projected demand in the region will come from Rest of the European markets. In Japan, the Menstrual Care Products segment will reach a market size of US$1.3 Billion by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Feminine Hygiene Products market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 8.9% over the next couple of years and add approximately US$2.7 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Feminine Hygiene Products market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.
Competitors identified in this market include, among others:
ALBAAD.com, Edgewell Personal Care Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Lil-lets Group Limited, Natracare Bodywise
The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Recent Market Activity
Feminine Hygiene Products: Providing Care, Convenience, Comfort, and Empowerment for Women and Girls
Growth Drivers in a Nutshell
Increasing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience: The Fundamental Growth Driver
Quick Facts from Around the World
Comfort Outperforms Price
The Convenience Factor
Physically Active Schedules: A Preferred Lifestyle Choice
Global Market Outlook
Traditional Revenue Contributors Lose Growth Momentum to Developing Countries
Manufacturers Depend on Emerging Markets to Increase Sales Momentum
Global Competitor Market Shares
Feminine Hygiene Products Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Albaad Corporate (Israel)
Rostam Ltd. (Israel)
Edgewell Personal Care Company (USA)
Johnson & Johnson (USA)
Playtex Products Inc. (USA)
Kao Corporation (Japan)
Kimberly-Clark Corporation (USA)
Lil-lets Group Limited (UK)
Natracare Bodywise (UK) Ltd. (UK)
PayChest, Inc. (USA)
Procter & Gamble (USA)
Fater S.p.A. (Italy)
Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
THINX, Inc. (USA)
Unicharm Corporation (Japan)
3. MARKET TRENDS & DRIVERS
Despite the Aging and Declining Menstruating Population, Innovations Set to Disrupt the Global Feminine Hygiene Market
Startups Develop Enhanced Feminine Hygiene Products
Contribution of New and Existing Players
Innovative Period Care Products Widen their Original Market Niches
Advantages of Innovative Feminine Hygiene Products
Period Tracking Apps: The Future of Period Care Products?
Surging Popularity of New-Age Natural, Renewable, Re-usable, and Organic Products Drive Steady Market Growth
Period Care Products to Become Environmentally Sustainable
Few of the Many Products Based on Natural/Renewable Materials
Traditional Feminine Hygiene Products Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive
Tampons Also Go the 'Natural' Way
Conventional Feminine Hygiene Products Gradually Give Way to Natural Options
Biodegradable, Compostable, and Plastic-Free Products Grow in Prominence
Focus on Affordability, Accessibility, and Quality Factors Drive Faster Growth in Demand for Panty Liners
Menstrual Cup, Touted as the Future of Period Protection, Face Impediments in Mass Adoption
Governmental Support and Favorable Initiatives Benefit Market Expansion
Focus on Effective and Affordable Products on the Rise
Wyeth’s Drug for Menstrual Suppression: How Safe?
Sanitary Napkins Versus Tampons: The Competition Continues
Key Factors Influencing Tampon Adoption
Factors Influencing Tampon Adoption (Impact on Selection - Rated on 1 to 10 Scale)
Packaging and Marketing of Tampons
Misconceptions about Tampons
Concerns Related to Anatomy and Tampon Functions
Concerns About Virginity
Online Sales Offers New Avenues of Growth
The Importance of Packaging in the Feminine Hygiene Products Market
Favorable Demographic, Social and Economic Trends Strengthens Market Prospects
Teen Population: A Lucrative Demographic Segment & the New Advertising Target
Rising Women Workforce: A Business Case for the Hygiene Market
Increasing Affluence of the Ballooning Middle Class Population
Sanitary Napkins Still Beyond the Reach of Many Asian & African Countries
Innovative Approaches Set to Alter the Landscape
Period-Proof High-Tech Underpants from Thinx
Menstrual Cups with the Potential to Replace Pads and Tampons
The Alicia™ Menstrual Pod™
The DivaCup™
Tampon Innovations in Recent Years
pH Adjusting Tampons
Jelly Fish as Super Absorbent Tampons
Tampons with a 'Wireless Tampon Signal'
Advanced, Bluetooth Compatible Tampons
Organic Tampons
Lola Subscription Service for Providing Organic Cotton Tampons
Other Tampon Innovations
The Modibodi Underwear for Protection against Leaks
Innovative, Affordable Period Device to Change Way Young Women Deal with Periods
Select Novel Projects that are Empowering Women and Promoting Menstrual Health the Sustainable Way
AFRIpads (Uganda)
Lunette (Finland)
Kindara (USA)
NatraCare (UK)
Sustainable Health Enterprises (SHE) (Rwanda)
Flo, an Innovative, Affordable Period Kit for Underdeveloped Countries (USA)
Saathi Organic Sanitary Pads (India)
The Robin Danielson Act (USA)
Few Futuristic Feminine Hygiene Products
Tampons for Diagnosing Diseases
Tampons for Specifically Detecting Ovarian Cancer
Smart Menstrual Cup
Medication Dispensing Vaginal Inserts
Other Noteworthy Innovations and Advancements over the Years
Leakage Prevention
Variable Flow Management
Thin & Absorbent: The Need of Today's Women
Ultra-thin Products
Self-Adhesive/Beltless Napkin
The Stain-Lock System
Emergence of Scented Products
Flushable & Biodegradable Sanitary Napkins
Feminine Sanitary Products Go Green
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Feminine Hygiene Products Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Feminine Hygiene Products Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
TABLE 3: Feminine Hygiene Products Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
TABLE 4: Menstrual Care Products (Product Type) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 5: Menstrual Care Products (Product Type) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
TABLE 6: Menstrual Care Products (Product Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
TABLE 7: Cleaning & Deodorizing Products (Product Type) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 8: Cleaning & Deodorizing Products (Product Type) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019
TABLE 9: Cleaning & Deodorizing Products (Product Type) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027
III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US Feminine Hygiene Products Market Share (in %) by Company: 2020 & 2025
Market Analytics
TABLE 10: United States Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2020 to 2027
TABLE 11: Feminine Hygiene Products Market in the United States by Product Type:A Historic Review in US$ Million for 2012-2019
TABLE 12: United States Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
CANADA
TABLE 13: Canadian Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020 to 2027
TABLE 14: Canadian Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2012-2019
TABLE 15: Feminine Hygiene Products Market in Canada: Percentage Share Breakdown of Sales by Product Type for 2012, 2020, and 2027
JAPAN
TABLE 16: Japanese Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2020-2027
TABLE 17: Feminine Hygiene Products Market in Japan: Historic Sales Analysis in US$ Million by Product Type for the Period 2012-2019
TABLE 18: Japanese Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
CHINA
TABLE 19: Chinese Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2020-2027
TABLE 20: Feminine Hygiene Products Historic Market Analysis in China in US$ Million by Product Type: 2012-2019
TABLE 21: Chinese Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
EUROPE
Market Facts & Figures
European Feminine Hygiene Products Market: Competitor Market Share Scenario (in %) for 2020 & 2025
Market Analytics
TABLE 22: European Feminine Hygiene Products Market Demand Scenario in US$ Million by Region/Country: 2020-2027
TABLE 23: Feminine Hygiene Products Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
TABLE 24: European Feminine Hygiene Products Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
TABLE 25: European Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020-2027
TABLE 26: Feminine Hygiene Products Market in Europe in US$ Million by Product Type: A Historic Review for the Period 2012-2019
TABLE 27: European Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
FRANCE
TABLE 28: Feminine Hygiene Products Market in France by Product Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 29: French Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2012-2019
TABLE 30: French Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
GERMANY
TABLE 31: Feminine Hygiene Products Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 32: German Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 33: German Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
ITALY
TABLE 34: Italian Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2020-2027
TABLE 35: Feminine Hygiene Products Historic Market Analysis in Italy in US$ Million by Product Type: 2012-2019
TABLE 36: Italian Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
UNITED KINGDOM
TABLE 37: United Kingdom Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2020-2027
TABLE 38: Feminine Hygiene Products Market in the United Kingdom: Historic Sales Analysis in US$ Million by Product Type for the Period 2012-2019
TABLE 39: United Kingdom Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
SPAIN
TABLE 40: Spanish Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020 to 2027
TABLE 41: Spanish Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2012-2019
TABLE 42: Feminine Hygiene Products Market in Spain: Percentage Share Breakdown of Sales by Product Type for 2012, 2020, and 2027
RUSSIA
TABLE 43: Russian Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2020 to 2027
TABLE 44: Feminine Hygiene Products Market in Russia by Product Type: A Historic Review in US$ Million for 2012-2019
TABLE 45: Russian Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
REST OF EUROPE
TABLE 46: Rest of Europe Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020-2027
TABLE 47: Feminine Hygiene Products Market in Rest of Europe in US$ Million by Product Type: A Historic Review for the Period 2012-2019
TABLE 48: Rest of Europe Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
ASIA-PACIFIC
TABLE 49: Asia-Pacific Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 50: Feminine Hygiene Products Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2012-2019
TABLE 51: Asia-Pacific Feminine Hygiene Products Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
TABLE 52: Feminine Hygiene Products Market in Asia-Pacific by Product Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 53: Asia-Pacific Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2012-2019
TABLE 54: Asia-Pacific Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
AUSTRALIA
TABLE 55: Feminine Hygiene Products Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 56: Australian Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 57: Australian Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
INDIA
TABLE 58: Indian Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020 to 2027
TABLE 59: Indian Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2012-2019
TABLE 60: Feminine Hygiene Products Market in India: Percentage Share Breakdown of Sales by Product Type for 2012, 2020, and 2027
SOUTH KOREA
TABLE 61: Feminine Hygiene Products Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 62: South Korean Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 63: Feminine Hygiene Products Market Share Distribution in South Korea by Product Type: 2012 VS 2020 VS 2027
REST OF ASIA-PACIFIC
TABLE 64: Rest of Asia-Pacific Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2020-2027
TABLE 65: Feminine Hygiene Products Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Product Type for the Period 2012-2019
TABLE 66: Rest of Asia-Pacific Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
LATIN AMERICA
TABLE 67: Latin American Feminine Hygiene Products Market Trends by Region/Country in US$ Million: 2020-2027
TABLE 68: Feminine Hygiene Products Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2012-2019
TABLE 69: Latin American Feminine Hygiene Products Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
TABLE 70: Latin American Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2020-2027
TABLE 71: Feminine Hygiene Products Historic Market Analysis in Latin America in US$ Million by Product Type: 2012-2019
TABLE 72: Latin American Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
ARGENTINA
TABLE 73: Argentinean Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020-2027
TABLE 74: Feminine Hygiene Products Market in Argentina in US$ Million by Product Type: A Historic Review for the Period 2012-2019
TABLE 75: Argentinean Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
BRAZIL
TABLE 76: Feminine Hygiene Products Market in Brazil by Product Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 77: Brazilian Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2012-2019
TABLE 78: Brazilian Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
MEXICO
TABLE 79: Feminine Hygiene Products Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 80: Mexican Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 81: Mexican Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
REST OF LATIN AMERICA
TABLE 82: Rest of Latin America Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2020 to 2027
TABLE 83: Feminine Hygiene Products Market in Rest of Latin America by Product Type: A Historic Review in US$ Million for 2012-2019
TABLE 84: Rest of Latin America Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
MIDDLE EAST
TABLE 85: The Middle East Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 86: Feminine Hygiene Products Market in the Middle East by Region/Country in US$ Million: 2012-2019
TABLE 87: The Middle East Feminine Hygiene Products Market Share Breakdown by Region/Country: 2012, 2020, and 2027
TABLE 88: The Middle East Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020 to 2027
TABLE 89: The Middle East Feminine Hygiene Products Historic Market by Product Type in US$ Million: 2012-2019
TABLE 90: Feminine Hygiene Products Market in the Middle East: Percentage Share Breakdown of Sales by Product Type for 2012,2020, and 2027
IRAN
TABLE 91: Iranian Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2020-2027
TABLE 92: Feminine Hygiene Products Market in Iran: Historic Sales Analysis in US$ Million by Product Type for the Period 2012-2019
TABLE 93: Iranian Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
ISRAEL
TABLE 94: Israeli Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020-2027
TABLE 95: Feminine Hygiene Products Market in Israel in US$ Million by Product Type: A Historic Review for the Period 2012-2019
TABLE 96: Israeli Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
SAUDI ARABIA
TABLE 97: Saudi Arabian Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2020-2027
TABLE 98: Feminine Hygiene Products Historic Market Analysis in Saudi Arabia in US$ Million by Product Type: 2012-2019
TABLE 99: Saudi Arabian Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
UNITED ARAB EMIRATES
TABLE 100: Feminine Hygiene Products Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 101: United Arab Emirates Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 102: Feminine Hygiene Products Market Share Distribution in United Arab Emirates by Product Type: 2012 VS 2020 VS 2027
REST OF MIDDLE EAST
TABLE 103: Feminine Hygiene Products Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 104: Rest of Middle East Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 105: Rest of Middle East Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
AFRICA
TABLE 106: African Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2020 to 2027
TABLE 107: Feminine Hygiene Products Market in Africa by Product Type: A Historic Review in US$ Million for 2012-2019
TABLE 108: African Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
IV. COMPETITION
Total Companies Profiled: 76
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Recent Market Activity
Feminine Hygiene Products: Providing Care, Convenience, Comfort, and Empowerment for Women and Girls
Growth Drivers in a Nutshell
Increasing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience: The Fundamental Growth Driver
Quick Facts from Around the World
Comfort Outperforms Price
The Convenience Factor
Physically Active Schedules: A Preferred Lifestyle Choice
Global Market Outlook
Traditional Revenue Contributors Lose Growth Momentum to Developing Countries
Manufacturers Depend on Emerging Markets to Increase Sales Momentum
Global Competitor Market Shares
Feminine Hygiene Products Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Albaad Corporate (Israel)
Rostam Ltd. (Israel)
Edgewell Personal Care Company (USA)
Johnson & Johnson (USA)
Playtex Products Inc. (USA)
Kao Corporation (Japan)
Kimberly-Clark Corporation (USA)
Lil-lets Group Limited (UK)
Natracare Bodywise (UK) Ltd. (UK)
PayChest, Inc. (USA)
Procter & Gamble (USA)
Fater S.p.A. (Italy)
Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
THINX, Inc. (USA)
Unicharm Corporation (Japan)
3. MARKET TRENDS & DRIVERS
Despite the Aging and Declining Menstruating Population, Innovations Set to Disrupt the Global Feminine Hygiene Market
Startups Develop Enhanced Feminine Hygiene Products
Contribution of New and Existing Players
Innovative Period Care Products Widen their Original Market Niches
Advantages of Innovative Feminine Hygiene Products
Period Tracking Apps: The Future of Period Care Products?
Surging Popularity of New-Age Natural, Renewable, Re-usable, and Organic Products Drive Steady Market Growth
Period Care Products to Become Environmentally Sustainable
Few of the Many Products Based on Natural/Renewable Materials
Traditional Feminine Hygiene Products Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive
Tampons Also Go the 'Natural' Way
Conventional Feminine Hygiene Products Gradually Give Way to Natural Options
Biodegradable, Compostable, and Plastic-Free Products Grow in Prominence
Focus on Affordability, Accessibility, and Quality Factors Drive Faster Growth in Demand for Panty Liners
Menstrual Cup, Touted as the Future of Period Protection, Face Impediments in Mass Adoption
Governmental Support and Favorable Initiatives Benefit Market Expansion
Focus on Effective and Affordable Products on the Rise
Wyeth’s Drug for Menstrual Suppression: How Safe?
Sanitary Napkins Versus Tampons: The Competition Continues
Key Factors Influencing Tampon Adoption
Factors Influencing Tampon Adoption (Impact on Selection - Rated on 1 to 10 Scale)
Packaging and Marketing of Tampons
Misconceptions about Tampons
Concerns Related to Anatomy and Tampon Functions
Concerns About Virginity
Online Sales Offers New Avenues of Growth
The Importance of Packaging in the Feminine Hygiene Products Market
Favorable Demographic, Social and Economic Trends Strengthens Market Prospects
Teen Population: A Lucrative Demographic Segment & the New Advertising Target
Rising Women Workforce: A Business Case for the Hygiene Market
Increasing Affluence of the Ballooning Middle Class Population
Sanitary Napkins Still Beyond the Reach of Many Asian & African Countries
Innovative Approaches Set to Alter the Landscape
Period-Proof High-Tech Underpants from Thinx
Menstrual Cups with the Potential to Replace Pads and Tampons
The Alicia™ Menstrual Pod™
The DivaCup™
Tampon Innovations in Recent Years
pH Adjusting Tampons
Jelly Fish as Super Absorbent Tampons
Tampons with a 'Wireless Tampon Signal'
Advanced, Bluetooth Compatible Tampons
Organic Tampons
Lola Subscription Service for Providing Organic Cotton Tampons
Other Tampon Innovations
The Modibodi Underwear for Protection against Leaks
Innovative, Affordable Period Device to Change Way Young Women Deal with Periods
Select Novel Projects that are Empowering Women and Promoting Menstrual Health the Sustainable Way
AFRIpads (Uganda)
Lunette (Finland)
Kindara (USA)
NatraCare (UK)
Sustainable Health Enterprises (SHE) (Rwanda)
Flo, an Innovative, Affordable Period Kit for Underdeveloped Countries (USA)
Saathi Organic Sanitary Pads (India)
The Robin Danielson Act (USA)
Few Futuristic Feminine Hygiene Products
Tampons for Diagnosing Diseases
Tampons for Specifically Detecting Ovarian Cancer
Smart Menstrual Cup
Medication Dispensing Vaginal Inserts
Other Noteworthy Innovations and Advancements over the Years
Leakage Prevention
Variable Flow Management
Thin & Absorbent: The Need of Today's Women
Ultra-thin Products
Self-Adhesive/Beltless Napkin
The Stain-Lock System
Emergence of Scented Products
Flushable & Biodegradable Sanitary Napkins
Feminine Sanitary Products Go Green
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Feminine Hygiene Products Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Feminine Hygiene Products Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
TABLE 3: Feminine Hygiene Products Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
TABLE 4: Menstrual Care Products (Product Type) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 5: Menstrual Care Products (Product Type) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
TABLE 6: Menstrual Care Products (Product Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
TABLE 7: Cleaning & Deodorizing Products (Product Type) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 8: Cleaning & Deodorizing Products (Product Type) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019
TABLE 9: Cleaning & Deodorizing Products (Product Type) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027
III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US Feminine Hygiene Products Market Share (in %) by Company: 2020 & 2025
Market Analytics
TABLE 10: United States Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2020 to 2027
TABLE 11: Feminine Hygiene Products Market in the United States by Product Type:A Historic Review in US$ Million for 2012-2019
TABLE 12: United States Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
CANADA
TABLE 13: Canadian Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020 to 2027
TABLE 14: Canadian Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2012-2019
TABLE 15: Feminine Hygiene Products Market in Canada: Percentage Share Breakdown of Sales by Product Type for 2012, 2020, and 2027
JAPAN
TABLE 16: Japanese Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2020-2027
TABLE 17: Feminine Hygiene Products Market in Japan: Historic Sales Analysis in US$ Million by Product Type for the Period 2012-2019
TABLE 18: Japanese Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
CHINA
TABLE 19: Chinese Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2020-2027
TABLE 20: Feminine Hygiene Products Historic Market Analysis in China in US$ Million by Product Type: 2012-2019
TABLE 21: Chinese Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
EUROPE
Market Facts & Figures
European Feminine Hygiene Products Market: Competitor Market Share Scenario (in %) for 2020 & 2025
Market Analytics
TABLE 22: European Feminine Hygiene Products Market Demand Scenario in US$ Million by Region/Country: 2020-2027
TABLE 23: Feminine Hygiene Products Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
TABLE 24: European Feminine Hygiene Products Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
TABLE 25: European Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020-2027
TABLE 26: Feminine Hygiene Products Market in Europe in US$ Million by Product Type: A Historic Review for the Period 2012-2019
TABLE 27: European Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
FRANCE
TABLE 28: Feminine Hygiene Products Market in France by Product Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 29: French Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2012-2019
TABLE 30: French Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
GERMANY
TABLE 31: Feminine Hygiene Products Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 32: German Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 33: German Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
ITALY
TABLE 34: Italian Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2020-2027
TABLE 35: Feminine Hygiene Products Historic Market Analysis in Italy in US$ Million by Product Type: 2012-2019
TABLE 36: Italian Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
UNITED KINGDOM
TABLE 37: United Kingdom Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2020-2027
TABLE 38: Feminine Hygiene Products Market in the United Kingdom: Historic Sales Analysis in US$ Million by Product Type for the Period 2012-2019
TABLE 39: United Kingdom Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
SPAIN
TABLE 40: Spanish Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020 to 2027
TABLE 41: Spanish Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2012-2019
TABLE 42: Feminine Hygiene Products Market in Spain: Percentage Share Breakdown of Sales by Product Type for 2012, 2020, and 2027
RUSSIA
TABLE 43: Russian Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2020 to 2027
TABLE 44: Feminine Hygiene Products Market in Russia by Product Type: A Historic Review in US$ Million for 2012-2019
TABLE 45: Russian Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
REST OF EUROPE
TABLE 46: Rest of Europe Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020-2027
TABLE 47: Feminine Hygiene Products Market in Rest of Europe in US$ Million by Product Type: A Historic Review for the Period 2012-2019
TABLE 48: Rest of Europe Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
ASIA-PACIFIC
TABLE 49: Asia-Pacific Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 50: Feminine Hygiene Products Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2012-2019
TABLE 51: Asia-Pacific Feminine Hygiene Products Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
TABLE 52: Feminine Hygiene Products Market in Asia-Pacific by Product Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 53: Asia-Pacific Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2012-2019
TABLE 54: Asia-Pacific Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
AUSTRALIA
TABLE 55: Feminine Hygiene Products Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 56: Australian Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 57: Australian Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
INDIA
TABLE 58: Indian Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020 to 2027
TABLE 59: Indian Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2012-2019
TABLE 60: Feminine Hygiene Products Market in India: Percentage Share Breakdown of Sales by Product Type for 2012, 2020, and 2027
SOUTH KOREA
TABLE 61: Feminine Hygiene Products Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 62: South Korean Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 63: Feminine Hygiene Products Market Share Distribution in South Korea by Product Type: 2012 VS 2020 VS 2027
REST OF ASIA-PACIFIC
TABLE 64: Rest of Asia-Pacific Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2020-2027
TABLE 65: Feminine Hygiene Products Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Product Type for the Period 2012-2019
TABLE 66: Rest of Asia-Pacific Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
LATIN AMERICA
TABLE 67: Latin American Feminine Hygiene Products Market Trends by Region/Country in US$ Million: 2020-2027
TABLE 68: Feminine Hygiene Products Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2012-2019
TABLE 69: Latin American Feminine Hygiene Products Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
TABLE 70: Latin American Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2020-2027
TABLE 71: Feminine Hygiene Products Historic Market Analysis in Latin America in US$ Million by Product Type: 2012-2019
TABLE 72: Latin American Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
ARGENTINA
TABLE 73: Argentinean Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020-2027
TABLE 74: Feminine Hygiene Products Market in Argentina in US$ Million by Product Type: A Historic Review for the Period 2012-2019
TABLE 75: Argentinean Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
BRAZIL
TABLE 76: Feminine Hygiene Products Market in Brazil by Product Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 77: Brazilian Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2012-2019
TABLE 78: Brazilian Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
MEXICO
TABLE 79: Feminine Hygiene Products Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 80: Mexican Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 81: Mexican Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
REST OF LATIN AMERICA
TABLE 82: Rest of Latin America Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2020 to 2027
TABLE 83: Feminine Hygiene Products Market in Rest of Latin America by Product Type: A Historic Review in US$ Million for 2012-2019
TABLE 84: Rest of Latin America Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
MIDDLE EAST
TABLE 85: The Middle East Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 86: Feminine Hygiene Products Market in the Middle East by Region/Country in US$ Million: 2012-2019
TABLE 87: The Middle East Feminine Hygiene Products Market Share Breakdown by Region/Country: 2012, 2020, and 2027
TABLE 88: The Middle East Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020 to 2027
TABLE 89: The Middle East Feminine Hygiene Products Historic Market by Product Type in US$ Million: 2012-2019
TABLE 90: Feminine Hygiene Products Market in the Middle East: Percentage Share Breakdown of Sales by Product Type for 2012,2020, and 2027
IRAN
TABLE 91: Iranian Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2020-2027
TABLE 92: Feminine Hygiene Products Market in Iran: Historic Sales Analysis in US$ Million by Product Type for the Period 2012-2019
TABLE 93: Iranian Feminine Hygiene Products Market Share Analysis by Product Type: 2012 VS 2020 VS 2027
ISRAEL
TABLE 94: Israeli Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2020-2027
TABLE 95: Feminine Hygiene Products Market in Israel in US$ Million by Product Type: A Historic Review for the Period 2012-2019
TABLE 96: Israeli Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
SAUDI ARABIA
TABLE 97: Saudi Arabian Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2020-2027
TABLE 98: Feminine Hygiene Products Historic Market Analysis in Saudi Arabia in US$ Million by Product Type: 2012-2019
TABLE 99: Saudi Arabian Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
UNITED ARAB EMIRATES
TABLE 100: Feminine Hygiene Products Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 101: United Arab Emirates Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 102: Feminine Hygiene Products Market Share Distribution in United Arab Emirates by Product Type: 2012 VS 2020 VS 2027
REST OF MIDDLE EAST
TABLE 103: Feminine Hygiene Products Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2020-2027
TABLE 104: Rest of Middle East Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2012-2019
TABLE 105: Rest of Middle East Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
AFRICA
TABLE 106: African Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2020 to 2027
TABLE 107: Feminine Hygiene Products Market in Africa by Product Type: A Historic Review in US$ Million for 2012-2019
TABLE 108: African Feminine Hygiene Products Market Share Breakdown by Product Type: 2012 VS 2020 VS 2027
IV. COMPETITION
Total Companies Profiled: 76
Note: Product cover images may vary from those shown
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