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Feminine Hygiene Products - Global Market Trajectory & Analytics

  • ID: 2832330
  • Report
  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • ALBAAD.com
  • Johnson & Johnson
  • Kao Corporation
  • Lil-lets Group Limited
  • PayChest Inc.
  • Playtex Products Inc.
Global Feminine Hygiene Products Market to Reach $32.7 Billion by 2027

Amid the COVID-19 crisis, the global market for Feminine Hygiene Products estimated at US$22.7 Billion in the year 2020, is projected to reach a revised size of US$32.7 Billion by 2027, growing at a CAGR of 5.3% over the period 2020-2027. Menstrual Care Products, one of the segments analyzed in the report, is projected to record 5.5% CAGR and reach US$24.8 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Cleaning & Deodorizing Products segment is readjusted to a revised 5% CAGR for the next 7-year period.





The U.S. Market is Estimated at $6.2 Billion, While China is Forecast to Grow at 8.2% CAGR

The Feminine Hygiene Products market in the U.S. is estimated at US$6.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.8 Billion by the year 2027 trailing a CAGR of 8.2% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.9% and 4.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.3% CAGR.

Select Competitors (Total 76 Featured):
  • ALBAAD.com
  • Edgewell Personal Care Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Natracare Bodywise (UK) Ltd.
  • PayChest Inc.
  • Playtex Products Inc.
  • Procter & Gamble
  • Rostam Ltd.
  • Svenska Cellulosa Aktiebolaget (SCA)
  • THINX Inc.
  • Unicharm Corporation
Frequently Asked Questions about the Global Market for Feminine Hygiene Products

What is the estimated value of the Global Market for Feminine Hygiene Products?

The Global Market for Feminine Hygiene Products was estimated to be valued at $22.7 Billion in 2020.

What is the growth rate of the Global Market for Feminine Hygiene Products?

The growth rate of the Global Market for Feminine Hygiene Products is 5.4%, with an estimated value of $32.7 Billion by 2027.

What is the forecasted size of the Global Market for Feminine Hygiene Products?

The Global Market for Feminine Hygiene Products is estimated to be worth $32.7 Billion by 2027.

Who are the key companies in the Global Market for Feminine Hygiene Products?

Key companies in the Global Market for Feminine Hygiene Products include ALBAAD.com, Edgewell Personal Care Company, Johnson & Johnson, Kao Corporation, Kimberly, Clark Corporation, Lil, lets Group Limited and PayChest Inc..
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ALBAAD.com
  • Johnson & Johnson
  • Kao Corporation
  • Lil-lets Group Limited
  • PayChest Inc.
  • Playtex Products Inc.

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Recent Market Activity
  • Feminine Hygiene Products: Providing Care, Convenience, Comfort, and Empowerment for Women and Girls
  • Growth Drivers in a Nutshell
  • Increasing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience: The Fundamental Growth Driver
  • Quick Facts from Around the World
  • Comfort Outperforms Price
  • The Convenience Factor
  • Physically Active Schedules: A Preferred Lifestyle Choice
  • Global Market Outlook
  • Traditional Revenue Contributors Lose Growth Momentum to Developing Countries
  • Manufacturers Depend on Emerging Markets to Increase Sales Momentum

2. FOCUS ON SELECT PLAYERS
  • Albaad Corporate (Israel)
  • Rostam Ltd. (Israel)
  • Edgewell Personal Care Company (USA)
  • Johnson & Johnson (USA)
  • Playtex Products Inc. (USA)
  • Kao Corporation (Japan)
  • Kimberly-Clark Corporation (USA)
  • Lil-lets Group Limited (UK)
  • Natracare Bodywise (UK) Ltd. (UK)
  • PayChest, Inc. (USA)
  • Procter & Gamble (USA)
  • Fater S.p.A. (Italy)
  • Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • THINX, Inc. (USA)
  • Unicharm Corporation (Japan)

3. MARKET TRENDS & DRIVERS
  • Despite the Aging and Declining Menstruating Population, Innovations Set to Disrupt the Global Feminine Hygiene Market
  • Startups Develop Enhanced Feminine Hygiene Products
  • Contribution of New and Existing Players
  • Innovative Period Care Products Widen their Original Market Niches
  • Advantages of Innovative Feminine Hygiene Products
  • Period Tracking Apps: The Future of Period Care Products?
  • Surging Popularity of New-Age Natural, Renewable, Re-usable, and Organic Products Drive Steady Market Growth
  • Period Care Products to Become Environmentally Sustainable
  • Few of the Many Products Based on Natural/Renewable Materials
  • Traditional Feminine Hygiene Products Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive
  • Tampons Also Go the 'Natural' Way
  • Conventional Feminine Hygiene Products Gradually Give Way to Natural Options
  • Biodegradable, Compostable, and Plastic-Free Products Grow in Prominence
  • Focus on Affordability, Accessibility, and Quality Factors Drive Faster Growth in Demand for Panty Liners
  • Menstrual Cup, Touted as the Future of Period Protection, Face Impediments in Mass Adoption
  • Governmental Support and Favorable Initiatives Benefit Market Expansion
  • Focus on Effective and Affordable Products on the Rise
  • Wyeth’s Drug for Menstrual Suppression: How Safe?
  • Sanitary Napkins Versus Tampons: The Competition Continues
  • Key Factors Influencing Tampon Adoption
  • Factors Influencing Tampon Adoption (Impact on Selection - Rated on 1 to 10 Scale)
  • Packaging and Marketing of Tampons
  • Misconceptions about Tampons
  • Concerns Related to Anatomy and Tampon Functions
  • Concerns About Virginity
  • Online Sales Offers New Avenues of Growth
  • The Importance of Packaging in the Feminine Hygiene Products Market
  • Favorable Demographic, Social and Economic Trends Strengthens Market Prospects
  • Teen Population: A Lucrative Demographic Segment & the New Advertising Target
  • Rising Women Workforce: A Business Case for the Hygiene Market
  • Increasing Affluence of the Ballooning Middle Class Population
  • Sanitary Napkins Still Beyond the Reach of Many Asian & African Countries
  • Innovative Approaches Set to Alter the Landscape
  • Period-Proof High-Tech Underpants from Thinx
  • Menstrual Cups with the Potential to Replace Pads and Tampons
  • The Alicia™ Menstrual Pod™
  • The DivaCup™
  • Tampon Innovations in Recent Years
  • pH Adjusting Tampons
  • Jelly Fish as Super Absorbent Tampons
  • Tampons with a 'Wireless Tampon Signal'
  • Advanced, Bluetooth Compatible Tampons
  • Organic Tampons
  • Lola Subscription Service for Providing Organic Cotton Tampons
  • Other Tampon Innovations
  • The Modibodi Underwear for Protection against Leaks
  • Innovative, Affordable Period Device to Change Way Young Women Deal with Periods
  • Select Novel Projects that are Empowering Women and Promoting Menstrual Health the Sustainable Way
  • AFRIpads (Uganda)
  • Lunette (Finland)
  • Kindara (USA)
  • NatraCare (UK)
  • Sustainable Health Enterprises (SHE) (Rwanda)
  • Flo, an Innovative, Affordable Period Kit for Underdeveloped Countries (USA)
  • Saathi Organic Sanitary Pads (India)
  • The Robin Danielson Act (USA)
  • Few Futuristic Feminine Hygiene Products
  • Tampons for Diagnosing Diseases
  • Tampons for Specifically Detecting Ovarian Cancer
  • Smart Menstrual Cup
  • Medication Dispensing Vaginal Inserts
  • Other Noteworthy Innovations and Advancements over the Years
  • Leakage Prevention
  • Variable Flow Management
  • Thin & Absorbent: The Need of Today's Women
  • Ultra-thin Products
  • Self-Adhesive/Beltless Napkin
  • The Stain-Lock System
  • Emergence of Scented Products
  • Flushable & Biodegradable Sanitary Napkins
  • Feminine Sanitary Products Go Green

4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
  • UNITED STATES
  • CANADA
  • JAPAN
  • CHINA
  • EUROPE
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • AUSTRALIA
  • INDIA
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA

IV. COMPETITION
  • Total Companies Profiled: 76
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • ALBAAD.com
  • Edgewell Personal Care Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Natracare Bodywise (UK) Ltd.
  • PayChest Inc.
  • Playtex Products Inc.
  • Procter & Gamble
  • Rostam Ltd.
  • Svenska Cellulosa Aktiebolaget (SCA)
  • THINX Inc.
  • Unicharm Corporation
Note: Product cover images may vary from those shown