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Feminine Hygiene Products - Global Market Trajectory & Analytics

  • ID: 2832330
  • Report
  • April 2021
  • Region: Global
  • 214 Pages
  • Global Industry Analysts, Inc
Global Feminine Hygiene Products Market to Reach $32.7 Billion by 2027

Amid the COVID-19 crisis, the global market for Feminine Hygiene Products estimated at US$22.7 Billion in the year 2020, is projected to reach a revised size of US$32.7 Billion by 2027, growing at a CAGR of 5.3% over the period 2020-2027. Menstrual Care Products, one of the segments analyzed in the report, is projected to record 5.5% CAGR and reach US$24.8 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Cleaning & Deodorizing Products segment is readjusted to a revised 5% CAGR for the next 7-year period.



The U.S. Market is Estimated at $6.2 Billion, While China is Forecast to Grow at 8.2% CAGR

The Feminine Hygiene Products market in the U.S. is estimated at US$6.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.8 Billion by the year 2027 trailing a CAGR of 8.2% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.9% and 4.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.3% CAGR.

Select Competitors (Total 76 Featured):
  • ALBAAD.com
  • Edgewell Personal Care Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Natracare Bodywise (UK) Ltd.
  • PayChest Inc.
  • Playtex Products Inc.
  • Procter & Gamble
  • Rostam Ltd.
  • Svenska Cellulosa Aktiebolaget (SCA)
  • THINX Inc.
  • Unicharm Corporation
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Recent Market Activity
  • Feminine Hygiene Products: Providing Care, Convenience, Comfort, and Empowerment for Women and Girls
  • Growth Drivers in a Nutshell
  • Increasing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience: The Fundamental Growth Driver
  • Quick Facts from Around the World
  • Comfort Outperforms Price
  • The Convenience Factor
  • Physically Active Schedules: A Preferred Lifestyle Choice
  • Global Market Outlook
  • Traditional Revenue Contributors Lose Growth Momentum to Developing Countries
  • Manufacturers Depend on Emerging Markets to Increase Sales Momentum
2. FOCUS ON SELECT PLAYERS
  • Albaad Corporate (Israel)
  • Rostam Ltd. (Israel)
  • Edgewell Personal Care Company (USA)
  • Johnson & Johnson (USA)
  • Playtex Products Inc. (USA)
  • Kao Corporation (Japan)
  • Kimberly-Clark Corporation (USA)
  • Lil-lets Group Limited (UK)
  • Natracare Bodywise (UK) Ltd. (UK)
  • PayChest, Inc. (USA)
  • Procter & Gamble (USA)
  • Fater S.p.A. (Italy)
  • Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • THINX, Inc. (USA)
  • Unicharm Corporation (Japan)
3. MARKET TRENDS & DRIVERS
  • Despite the Aging and Declining Menstruating Population, Innovations Set to Disrupt the Global Feminine Hygiene Market
  • Startups Develop Enhanced Feminine Hygiene Products
  • Contribution of New and Existing Players
  • Innovative Period Care Products Widen their Original Market Niches
  • Advantages of Innovative Feminine Hygiene Products
  • Period Tracking Apps: The Future of Period Care Products?
  • Surging Popularity of New-Age Natural, Renewable, Re-usable, and Organic Products Drive Steady Market Growth
  • Period Care Products to Become Environmentally Sustainable
  • Few of the Many Products Based on Natural/Renewable Materials
  • Traditional Feminine Hygiene Products Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive
  • Tampons Also Go the 'Natural' Way
  • Conventional Feminine Hygiene Products Gradually Give Way to Natural Options
  • Biodegradable, Compostable, and Plastic-Free Products Grow in Prominence
  • Focus on Affordability, Accessibility, and Quality Factors Drive Faster Growth in Demand for Panty Liners
  • Menstrual Cup, Touted as the Future of Period Protection, Face Impediments in Mass Adoption
  • Governmental Support and Favorable Initiatives Benefit Market Expansion
  • Focus on Effective and Affordable Products on the Rise
  • Wyeth’s Drug for Menstrual Suppression: How Safe?
  • Sanitary Napkins Versus Tampons: The Competition Continues
  • Key Factors Influencing Tampon Adoption
  • Factors Influencing Tampon Adoption (Impact on Selection - Rated on 1 to 10 Scale)
  • Packaging and Marketing of Tampons
  • Misconceptions about Tampons
  • Concerns Related to Anatomy and Tampon Functions
  • Concerns About Virginity
  • Online Sales Offers New Avenues of Growth
  • The Importance of Packaging in the Feminine Hygiene Products Market
  • Favorable Demographic, Social and Economic Trends Strengthens Market Prospects
  • Teen Population: A Lucrative Demographic Segment & the New Advertising Target
  • Rising Women Workforce: A Business Case for the Hygiene Market
  • Increasing Affluence of the Ballooning Middle Class Population
  • Sanitary Napkins Still Beyond the Reach of Many Asian & African Countries
  • Innovative Approaches Set to Alter the Landscape
  • Period-Proof High-Tech Underpants from Thinx
  • Menstrual Cups with the Potential to Replace Pads and Tampons
  • The Alicia™ Menstrual Pod™
  • The DivaCup™
  • Tampon Innovations in Recent Years
  • pH Adjusting Tampons
  • Jelly Fish as Super Absorbent Tampons
  • Tampons with a 'Wireless Tampon Signal'
  • Advanced, Bluetooth Compatible Tampons
  • Organic Tampons
  • Lola Subscription Service for Providing Organic Cotton Tampons
  • Other Tampon Innovations
  • The Modibodi Underwear for Protection against Leaks
  • Innovative, Affordable Period Device to Change Way Young Women Deal with Periods
  • Select Novel Projects that are Empowering Women and Promoting Menstrual Health the Sustainable Way
  • AFRIpads (Uganda)
  • Lunette (Finland)
  • Kindara (USA)
  • NatraCare (UK)
  • Sustainable Health Enterprises (SHE) (Rwanda)
  • Flo, an Innovative, Affordable Period Kit for Underdeveloped Countries (USA)
  • Saathi Organic Sanitary Pads (India)
  • The Robin Danielson Act (USA)
  • Few Futuristic Feminine Hygiene Products
  • Tampons for Diagnosing Diseases
  • Tampons for Specifically Detecting Ovarian Cancer
  • Smart Menstrual Cup
  • Medication Dispensing Vaginal Inserts
  • Other Noteworthy Innovations and Advancements over the Years
  • Leakage Prevention
  • Variable Flow Management
  • Thin & Absorbent: The Need of Today's Women
  • Ultra-thin Products
  • Self-Adhesive/Beltless Napkin
  • The Stain-Lock System
  • Emergence of Scented Products
  • Flushable & Biodegradable Sanitary Napkins
  • Feminine Sanitary Products Go Green
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS
  • UNITED STATES
  • CANADA
  • JAPAN
  • CHINA
  • EUROPE
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • AUSTRALIA
  • INDIA
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
IV. COMPETITION
  • Total Companies Profiled: 76
Note: Product cover images may vary from those shown
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