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Feminine Hygiene Products Market Size, Share & Trends Analysis Report by Product (Menstrual Care Products Cleaning & Deodorizing Products), Distribution Channel, and Region with Growth Forecasts, 2025-2030- Product Image
Feminine Hygiene Products Market Size, Share & Trends Analysis Report by Product (Menstrual Care Products Cleaning & Deodorizing Products), Distribution Channel, and Region with Growth Forecasts, 2025-2030- Product Image
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Feminine Hygiene Products Market Size, Share & Trends Analysis Report by Product (Menstrual Care Products Cleaning & Deodorizing Products), Distribution Channel, and Region with Growth Forecasts, 2025-2030

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    Report

  • 100 Pages
  • May 2025
  • Region: Global
  • Grand View Research
  • ID: 6009924
Description Jump to:
The Feminine Hygiene Products Market was valued at USD 31.5 million in 2024, and is projected to reach USD 49.0 million by 2030, rising at a CAGR of 7.70%. Increasing knowledge about menstrual hygiene and well-being, coupled with constant innovations in eco-friendly and high-performance feminine care products, is likely to fuel market growth. Moreover, growing consumer demand for early adoption of safe, comfortable, environmentally friendly hygiene products will likely boost market growth.

The global market for feminine hygiene products is expected to experience robust growth due to the need to bridge menstrual health and hygiene gaps. As per World Bank estimates in May 2022, more than 500 million women globally do not have access to basic menstrual hygiene. According to UNICEF, there is an increased availability of reusable products in middle- and low-income countries, enhancing market size and sustainability. Such activities play a vital role in enhancing gender equality, reproductive health, and promoting market growth.

Expanding awareness about menstrual hygiene and increased demand for environmentally sustainable products are major market growth drivers. Transition to reusable products, such as menstrual cups and organic menstrual pads, indicates a shift toward environmentally friendly products. In addition, ongoing product development in terms of comfort and absorbency also drives market growth. Initiatives promoting menstrual health education, particularly in the developing world, contribute significantly to market expansion. These combined factors drive a social change toward improved menstrual care and sustainability.

Feminine Hygiene Products Market Report Highlights

  • Based on product, menstrual care products segment captured the largest revenue share of 81.6% in 2024, owing to their high adoption
  • Online retail shops are likely to grow at the highest rate between 2025 and 2030, owing to the rising popularity of e-commerce for convenience and privacy
  • Asia-Pacific led the market in 2024 owing to a significant population of women and enhanced awareness and accessibility to menstrual hygiene products
  • Increasing innovation in menstrual care products is a major factor likely to drive market growth. In December 2024, Whisper launched the Curvewear Ultra Pad, featuring Curvewear Technology designed to conform to the body's contours, in India, ensuring a better fit and leak prevention. This product was developed with input from thousands of women to enhance comfort and protection.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listings for you to stay ahead of the curve

Why Should You Buy This Report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.4. Information Procurement
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Feminine Hygiene Products Market Variables, Trends & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
3.3.1. Market Drivers Analysis
3.3.2. Market Restraints Analysis
3.4. Feminine Hygiene Products Market Analysis Tools
3.3.3. Porter’s Analysis
3.3.3.1. Bargaining power of the suppliers
3.3.3.2. Bargaining power of the buyers
3.3.3.3. Threats of substitution
3.3.3.4. Threats from new entrants
3.3.3.5. Competitive rivalry
3.3.4. PESTEL Analysis
3.3.4.1. Political landscape
3.3.4.2. Economic and Social landscape
3.3.4.3. Technological landscape
3.3.4.4. Environmental landscape
3.3.4.5. Legal landscape
Chapter 4. Feminine Hygiene Products Market: Product Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Feminine Hygiene Products Market: Product Movement Analysis, 2024 & 2030 (USD Million)
4.3. Menstrual Care Products
4.3.1. Sanitary Napkins
4.3.1.1. Sanitary Napkins Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.3.2. Tampons
4.3.2.1. Tampons Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.3.3. Menstrual Cups
4.3.3.1. Menstrual Cups Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.3.4. Others
4.3.4.1. Others Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.4. Cleaning and Deodorizing Products
4.4.1. Feminine Powders, Soaps and Washes
4.4.1.1. Feminine Powders, Soaps and Washes Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.4.2. Others
4.4.2.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 5. Feminine Hygiene Products Market: Distribution Channel Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Feminine Hygiene Products Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Million)
5.3. Supermarkets
5.3.1. Supermarkets Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
5.4. Drug Stores
5.4.1. Drug Stores Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
5.5. Online Retail Stores
5.5.1. Online Retail Stores Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
5.6. Others
5.6.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 6. Feminine Hygiene Products Market: Regional Estimates & Trend Analysis
6.1. Feminine Hygiene Products Market Share, By Region, 2024 & 2030 (USD Million)
6.2. North America
6.2.1. North America Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.2.2. U.S.
6.2.2.1. U.S. Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.2.3. Canada
6.2.3.1. Canada Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.2.4. Mexico
6.2.4.1. Mexico Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.3. Europe
6.3.1. Europe Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.3.2. UK
6.3.2.1. UK Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.3.3. Germany
6.3.3.1. Germany Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.3.4. France
6.3.4.1. France Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.3.5. Italy
6.3.5.1. Italy Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.3.6. Spain
6.3.6.1. Spain Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.3.7. Denmark
6.3.7.1. Denmark Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.3.8. Sweden
6.3.8.1. Sweden Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.3.9. Norway
6.3.9.1. Norway Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.4. Asia Pacific
6.4.1. Asia Pacific Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.4.2. China
6.4.2.1. China Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.4.3. Japan
6.4.3.1. Japan Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.4.4. India
6.4.4.1. India Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.4.5. South Korea
6.4.5.1. South Korea Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.4.6. Australia
6.4.6.1. Australia Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.4.7. Thailand
6.4.7.1. Thailand Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.5. Latin America
6.5.1. Latin America Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.5.2. Brazil
6.5.2.1. Brazil Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.5.3. Argentina
6.5.3.1. Argentina Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.6. MEA
6.6.1. MEA Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.6.2. Saudi Arabia
6.6.2.1. Saudi Arabia Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.6.3. UAE
6.6.3.1. UAE Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.6.4. South Africa
6.6.4.1. South Africa Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
6.6.5. Kuwait
6.6.5.1. Kuwait Feminine Hygiene Products Market Estimates and Forecasts. 2018-2030 (USD Million)
Chapter 7. Competitive Landscape
7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company/Competition Categorization
7.3. Company Heat Map Analysis
7.4. Company Profiles
7.4.1. Procter & Gamble
7.4.1.1. Company Overview
7.4.1.2. Financial Performance
7.4.1.3. Product Benchmarking
7.4.1.4. Strategic Initiatives
7.4.2. GLENMARK PHARMACEUTICALS LTD
7.4.2.1. Company Overview
7.4.2.2. Financial Performance
7.4.2.3. Product Benchmarking
7.4.2.4. Strategic Initiatives
7.4.3. Unicharm Corporation
7.4.3.1. Company Overview
7.4.3.2. Financial Performance
7.4.3.3. Product Benchmarking
7.4.3.4. Strategic Initiatives
7.4.4. Unilever
7.4.4.1. Company Overview
7.4.4.2. Financial Performance
7.4.4.3. Product Benchmarking
7.4.4.4. Strategic Initiatives
7.4.5. Maxim Hygiene
7.4.5.1. Company Overview
7.4.5.2. Financial Performance
7.4.5.3. Product Benchmarking
7.4.5.4. Strategic Initiatives
7.4.6. KCWW
7.4.6.1. Company Overview
7.4.6.2. Financial Performance
7.4.6.3. Product Benchmarking
7.4.6.4. Strategic Initiatives
7.4.7. Edgewell Personal Care
7.4.7.1. Company Overview
7.4.7.2. Financial Performance
7.4.7.3. Product Benchmarking
7.4.7.4. Strategic Initiatives
7.4.8. Premier FMCG (Pty) Ltd
7.4.8.1. Company Overview
7.4.8.2. Financial Performance
7.4.8.3. Product Benchmarking
7.4.8.4. Strategic Initiatives
7.4.9. Essity Aktiebolag
7.4.9.1. Company Overview
7.4.9.2. Financial Performance
7.4.9.3. Product Benchmarking
7.4.9.4. Strategic Initiatives
7.4.10. Ontex BV
7.4.10.1. Company Overview
7.4.10.2. Financial Performance
7.4.10.3. Product Benchmarking
7.4.10.4. Strategic Initiatives
7.4.11. Bodywise (UK) Limited
7.4.11.1. Company Overview
7.4.11.2. Financial Performance
7.4.11.3. Product Benchmarking
7.4.11.4. Strategic Initiatives
7.4.12. Kao Corporation
7.4.12.1. Company Overview
7.4.12.2. Financial Performance
7.4.12.3. Product Benchmarking
7.4.12.4. Strategic Initiatives
7.4.13. Prestige Consumer Healthcare Inc.
7.4.13.1. Company Overview
7.4.13.2. Financial Performance
7.4.13.3. Product Benchmarking
7.4.13.4. Strategic Initiatives
List of Tables
Table 1 List of abbreviations
Table 2 North America feminine hygiene products, by country, 2018-2030 (USD Million)
Table 3 North America feminine hygiene products, by product, 2018-2030 (USD Million)
Table 4 North America feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 5 U.S. feminine hygiene products, by product, 2018-2030 (USD Million)
Table 6 U.S. feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 7 Canada feminine hygiene products, by product, 2018-2030 (USD Million)
Table 8 Canada feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 9 Mexico feminine hygiene products, by product, 2018-2030 (USD Million)
Table 10 Mexico feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 11 Europe feminine hygiene products, by country, 2018-2030 (USD Million)
Table 12 Europe feminine hygiene products, by product, 2018-2030 (USD Million)
Table 13 Europe feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 14 UK feminine hygiene products, by product, 2018-2030 (USD Million)
Table 15 UK feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 16 Germany feminine hygiene products, by product, 2018-2030 (USD Million)
Table 17 Germany feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 18 France feminine hygiene products, by product, 2018-2030 (USD Million)
Table 19 France feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 20 Italy feminine hygiene products, by product, 2018-2030 (USD Million)
Table 21 Italy feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 22 Spain feminine hygiene products, by product, 2018-2030 (USD Million)
Table 23 Spain feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 24 Denmark feminine hygiene products, by product, 2018-2030 (USD Million)
Table 25 Denmark feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 26 Sweden feminine hygiene products, by product, 2018-2030 (USD Million)
Table 27 Sweden feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 28 Norway feminine hygiene products, by product, 2018-2030 (USD Million)
Table 29 Norway feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 30 Asia Pacific feminine hygiene products, by country, 2018-2030 (USD Million)
Table 31 Asia Pacific feminine hygiene products, by product, 2018-2030 (USD Million)
Table 32 Asia Pacific feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 33 Japan feminine hygiene products, by product, 2018-2030 (USD Million)
Table 34 Japan feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 35 China feminine hygiene products, by product, 2018-2030 (USD Million)
Table 36 China feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 37 India feminine hygiene products, by product, 2018-2030 (USD Million)
Table 38 India feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 39 South Korea feminine hygiene products, by product, 2018-2030 (USD Million)
Table 40 South Korea feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 41 Australia feminine hygiene products, by product, 2018-2030 (USD Million)
Table 42 Australia feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 43 Thailand feminine hygiene products, by product, 2018-2030 (USD Million)
Table 44 Thailand feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 45 Latin America feminine hygiene products, by country, 2018-2030 (USD Million)
Table 46 Latin America feminine hygiene products, by product, 2018-2030 (USD Million)
Table 47 Latin America surgical ablation market, by distribution channel, 2018-2030 (USD Million)
Table 48 Brazil feminine hygiene products, by product, 2018-2030 (USD Million)
Table 49 Brazil feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 50 Argentina feminine hygiene products, by product, 2018-2030 (USD Million)
Table 51 Argentina feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 52 MEA feminine hygiene products, by country, 2018-2030 (USD Million)
Table 53 MEA feminine hygiene products, by product, 2018-2030 (USD Million)
Table 54 MEA feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 55 South Africa feminine hygiene products, by product, 2018-2030 (USD Million)
Table 56 South Africa feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 57 Saudi Arabia feminine hygiene products, by product, 2018-2030 (USD Million)
Table 58 Saudi Arabia feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 59 UAE feminine hygiene products, by product, 2018-2030 (USD Million)
Table 60 UAE feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
Table 61 Kuwait feminine hygiene products, by product, 2018-2030 (USD Million)
Table 62 Kuwait feminine hygiene products, by distribution channel, 2018-2030 (USD Million)
List of Figures
Figure 1 Market research process
Figure 2 Data triangulation techniques
Figure 3 Primary research pattern
Figure 4 Primary interviews
Figure 5 Market research approaches
Figure 6 Value-chain-based sizing & forecasting
Figure 7 QFD modeling for market share assessment
Figure 8 Market formulation & validation
Figure 9 Feminine hygiene products: market outlook
Figure 10 Diabetic retinopathy competitive insights
Figure 11 Parent market outlook
Figure 12 Related/ancillary market outlook
Figure 13 Penetration and growth prospect mapping
Figure 14 Industry value chain analysis
Figure 15 Feminine hygiene products driver impact
Figure 16 Feminine hygiene products restraint impact
Figure 17 Feminine hygiene products strategic initiatives analysis
Figure 18 Feminine hygiene products: Product movement analysis
Figure 19 Feminine hygiene products: Product outlook and key takeaways
Figure 20 Menstrual care products estimates and forecast, 2018-2030
Figure 21 Sanitary napkins estimates and forecast, 2018-2030
Figure 22 Tampons estimates and forecast, 2018-2030
Figure 23 Menstrual cups estimate and forecast, 2018-2030
Figure 24 Others products estimates and forecast, 2018-2030
Figure 25 Cleaning & deodorizing products estimates and forecast, 2018-2030
Figure 26 Feminine powders, soaps and washes estimates and forecast, 2018-2030
Figure 27 Others products estimates and forecast, 2018-2030
Figure 28 Feminine hygiene products: Distribution channel movement analysis
Figure 29 Feminine hygiene products: Distribution channel outlook and key takeaways
Figure 30 Supermarkets market estimates and forecasts, 2018-2030
Figure 31 Drug stores market estimates and forecasts,2018-2030
Figure 32 Online retail stores market estimates and forecasts, 2018-2030
Figure 33 Others market estimates and forecasts, 2018-2030
Figure 34 Global feminine hygiene products: Regional movement analysis
Figure 35 Global feminine hygiene products: Regional outlook and key takeaways
Figure 36 North America market estimates and forecasts, 2018-2030
Figure 37 U.S. market estimates and forecasts, 2018-2030
Figure 38 Canada market estimates and forecasts, 2018-2030
Figure 39 Mexico market estimates and forecasts, 2018-2030
Figure 40 Europe market estimates and forecasts, 2018-2030
Figure 41 UK market estimates and forecasts, 2018-2030
Figure 42 Germany market estimates and forecasts, 2018-2030
Figure 43 France market estimates and forecasts, 2018-2030
Figure 44 Asia Pacific market estimates and forecasts, 2018-2030
Figure 45 Japan market estimates and forecasts, 2018-2030
Figure 46 China market estimates and forecasts, 2018-2030
Figure 47 India market estimates and forecasts, 2018-2030
Figure 48 South Korea market estimates and forecasts, 2018-2030
Figure 49 Australia market estimates and forecasts, 2018-2030
Figure 50 Latin America market estimates and forecasts, 2018-2030
Figure 51 Brazil market estimates and forecasts, 2018-2030
Figure 52 Middle East and Africa market estimates and forecasts, 2018-2030
Figure 53 South Africa market estimates and forecasts, 2018-2030
Figure 54 KSA market estimates and forecasts, 2018-2030
Figure 55 UAE market estimates and forecasts, 2018-2030

Companies Mentioned

The major companies featured in this Feminine Hygiene Products market report include:
  • Procter & Gamble
  • GLENMARK PHARMACEUTICALS LTD
  • Unicharm Corporation
  • Unilever
  • Maxim Hygiene
  • KCWW
  • Edgewell Personal Care
  • Premier FMCG (Pty) Ltd.
  • Essity Aktiebolag
  • Ontex BV
  • Bodywise (UK) Limited
  • Kao Corporation
  • Prestige Consumer Healthcare Inc.

Table Information

Report AttributeDetails
No. of Pages100
PublishedMay 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 31.5 Million
Forecasted Market Value ( USD ) by 2030 $ 49 Million
Compound Annual Growth Rate7.7%
Regions CoveredGlobal
No. of Companies Mentioned14

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