+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Apparel Accessories in Sweden

  • PDF Icon

    Report

  • 28 Pages
  • February 2026
  • Region: Sweden
  • Euromonitor International
  • ID: 2870300
Apparel accessories in Thailand demonstrated resilience in 2025, with a 4% growth driven by tourism and shifting fashion trends. This growth, which was stronger than the regional average, is expected to accelerate, with a forecast CAGR of 7% by 2030. The market's attractiveness is enhanced by its moderate concentration, allowing for opportunities for both established brands and new entrants. Digital innovation is crucial, with social media platforms driving growth and real sales.

This Apparel Accessories in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weather-driven demand and premiumisation trend boost sales of apparel accessories
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Fjällräven expands premium offerings to meet climate-driven demand
  • Scarves the largest apparel accessories category
  • Weather-driven demand boosts value sales of apparel accessories
  • CHART 3 Fjällräven Expands Premium Winter Accessories to Meet Climate-Driven Demand
WHAT’S NEXT?
  • Weather-driven demand and sustainability shape future outlook
  • Scarves and belts will remain the largest categories, while e-commerce will drive growth
  • Sustainability and premiumisation drive business opportunities
COMPETITIVE LANDSCAPE
  • Leading low-cost chains the major players in the apparel accessories market
  • No significant mergers or acquisitions or notable launches
  • COS bets on the mid-priced segment
  • CHART 4 COS Reinforces Mid-Segment Positioning Through Elevated Accessories
CHANNELS
  • Apparel specialists drive in-store sales with broad assortments
  • E-commerce gains traction with low return rates and wide assortments
  • Sustainability and omnichannel presence shape retail environment
PRODUCTS
  • Sustainable materials drive innovation in accessories
  • CHART 5 Fjällräven’s Organic Cotton “Swedish Classic Map Scarf” Reflects Sustainable Design
  • Premium winter accessories drive value growth
  • Innovation and sustainability shape business opportunities
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Polarn O Pyret Expands Second-Hand Platform
  • CHART 9 Lager 157 Expands Store Network to Strengthen its Position in Affordable Basics
  • CHART 10 Ida Sjöstedt Expands Social-Media-Driven Womenswear Collections
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Sweden 2025
  • CHART 13 Key Insights on Consumers in Sweden 2025
  • CHART 14 Consumer Landscape in Sweden 2025
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
  • Positive growth seen in the Swedish apparel and footwear market in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Apparel dominates sales, sportswear sees the most dynamic growth
  • Resale and rental reshape consumer behaviour
WHAT’S NEXT?
  • Consumers drive demand for sustainable and premium products
  • Specialised products benefit from lifestyle and fitness trends
  • Omnichannel strategies and digital innovation shape the market
COMPETITIVE LANDSCAPE
  • H&M Group and specialised brands drive market polarisation
  • Lager 157 expansion and digital innovation reshape market dynamics
  • Ida Sjöstedt expands focus on social-media-led marketing and seasonal capsule drops
CHANNELS
  • Offline retail maintains lead despite e-commerce growth
  • E-commerce is the fastest-growing distribution channel
  • Omnichannel strategies drive consumer engagement
PRODUCTS
  • Resale platforms and premium basics drive market shift
  • Social media and discounting shape consumer behaviour
  • Market polarisation benefits economy and premium players
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources