Juice in Bulgaria

In Bulgaria, juice retail volume sales increased in 2025 and are expected to continue rising over the forecast period, supported by favourable weather, growing health awareness and a shift from foodservice to retail following the VAT increase on restaurant sales. Coconut and other plant waters was the most dynamic segment from a small base, benefiting from interest in exotic flavours, broader assortments and price promotions, although higher prices keeps the segment niche.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.