Menswear in Poland

Menswear in Poland demonstrated robust growth in 2025, outpacing other apparel categories, reaching retail value sales of PLN12.5 billion, representing growth of 6%, with volume sales also rising. This growth was driven by changing male consumer attitudes, particularly among younger men, who are embracing fashion as self-expression. Menswear in Poland is also attractive to companies due to its growth potential and the increasing demand for casualwear and online shopping.

This Menswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.