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Apparel and Footwear in China

  • ID: 2870349
  • Report
  • February 2021
  • Region: China
  • 94 pages
  • Euromonitor International
The lockdown seen in Q1 of 2020 in response to COVID-19 had a huge impact on sales of apparel and footwear in China. With non-essential stores forced to close in most areas many manufacturers and retailers posted huge losses. Consumers turned their attention to more pressing needs, and this too had a negative impact on sales. Nevertheless, China was one of the first countries to come out of lockdown and as such some players were able to post a strong recovery in second half of the year.

The Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on apparel and footwear
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS
  • Summary 1 ashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020
DISCLAIMER

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Leading players target e-commerce to compensate for in-store losses
  • Demand for athleisure rising off the back of healthy living drive
  • Home seclusion shifts demand towards comfort
RECOVERY AND OPPORTUNITIES
  • Livestreaming expected to continue driving a shift towards e-commerce
  • Domestic brands expected to win further share as millennials show strong sense of national pride
  • Economic slowdown could spell bad news of womenswear
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2015-2020
  • Table 14 Sales of Womenswear by Category: Value 2015-2020
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
  • Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
  • Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Childrenswear sees strong recovery in the second half of the year after difficult start
  • Companies with an omnichannel approach fare better in the face of COVID-19
  • Quality remains important to parents
RECOVERY AND OPPORTUNITIES
  • Focus on health and comfort expected to drive investment in athleisure for children
  • Despite falling birth rate sales set to rise sharply
‘Adultation’ trend becoming more prominent while Uniqlo looks to build its share

CATEGORY DATA
  • Table 31 Sales of Childrenswear by Category: Volume 2015-2020
  • Table 32 Sales of Childrenswear by Category: Value 2015-2020
  • Table 33 Sales of Childrenswear by Category: % Volume Growth 2015-2020
  • Table 34 Sales of Childrenswear by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Childrenswear: % Value 2016-2020
  • Table 36 LBN Brand Shares of Childrenswear: % Value 2017-2020
  • Table 37 Forecast Sales of Childrenswear by Category: Volume 2020-2025
  • Table 38 Forecast Sales of Childrenswear by Category: Value 2020-2025
  • Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
  • Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sportswear companies respond well to the challenges presented by COVID-19
  • Growing interest in running influencing demand and new product development
  • Outdoor activities put on hold due to COVID-19
RECOVERY AND OPPORTUNITIES
  • Women take centre stage as sportswear companies look to expand their horizons
  • Performance sportswear set to benefit from serious approach to sport and fitness
  • Sportswear manufacturers looking to take a direct-to-consumer sales approach
CATEGORY DATA
  • Table 41 Sales of Sportswear by Category: Value 2015-2020
  • Table 42 Sales of Sportswear by Category: % Value Growth 2015-2020
  • Table 43 NBO Company Shares of Sportswear: % Value 2016-2020
  • Table 44 LBN Brand Shares of Sportswear: % Value 2017-2020
  • Table 45 Distribution of Sportswear by Format: % Value 2015-2020
  • Table 46 Forecast Sales of Sportswear by Category: Value 2020-2025
  • Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • A strong online presence helps some players fare better during the COVID-19 crisis
  • HLA targets the younger generation with its Black Whale range
  • Athleisure trend having a negative impact on sales of jeans
RECOVERY AND OPPORTUNITIES
  • Adoption of smart casual attire in the workplace could present new opportunities for jeans
  • Innovative virtual fitting rooms offer potential for development
  • Standard jeans set to benefit from strong value proposition
CATEGORY DATA
  • Table 48 Sales of Jeans by Category: Volume 2015-2020
  • Table 49 Sales of Jeans by Category: Value 2015-2020
  • Table 50 Sales of Jeans by Category: % Volume Growth 2015-2020
  • Table 51 Sales of Jeans by Category: % Value Growth 2015-2020
  • Table 52 Sales of Men’s Jeans by Category: Volume 2015-2020
  • Table 53 Sales of Men’s Jeans by Category: Value 2015-2020
  • Table 54 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
  • Table 55 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
  • Table 56 Sales of Women’s Jeans by Category: Volume 2015-2020
  • Table 57 Sales of Women’s Jeans by Category: Value 2015-2020
  • Table 58 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
  • Table 59 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
  • Table 60 NBO Company Shares of Jeans: % Value 2016-2020
  • Table 61 LBN Brand Shares of Jeans: % Value 2017-2020
  • Table 62 Forecast Sales of Jeans by Category: Volume 2020-2025
  • Table 63 Forecast Sales of Jeans by Category: Value 2020-2025
  • Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
  • Table 65 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
  • Table 66 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
  • Table 68 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
  • Table 71 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
  • Table 72 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
  • Table 73 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Hosiery posts a strong recovery after an early setback
  • Consumers value comfort and warmth in their hosiery during the lockdown
  • Focus on health and fitness benefiting sales of sports socks
RECOVERY AND OPPORTUNITIES
  • Fashion and functionality expected to drive sales over the forecast period
  • Polarisation expected with functionality and low prices set to drive demand
  • Sportswear brands and Uniqlo expected to continue featuring prominently in the rankings
CATEGORY DATA
  • Table 74 Sales of Hosiery by Category: Volume 2015-2020
  • Table 75 Sales of Hosiery by Category: Value 2015-2020
  • Table 76 Sales of Hosiery by Category: % Volume Growth 2015-2020
  • Table 77 Sales of Hosiery by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Hosiery: % Value 2016-2020
  • Table 79 LBN Brand Shares of Hosiery: % Value 2017-2020
  • Table 80 Forecast Sales of Hosiery by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Hosiery by Category: Value 2020-2025
  • Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Some producers turn to manufacturing face masks to compensate for COVID-19 losses
  • Social media and fashion bloggers play a key role in apparel accessories
  • Luxury apparel accessories offer access to the world of luxury for younger shoppers
RECOVERY AND OPPORTUNITIES
  • Face mask bubble could burst as COVID-19 is brought under control
  • E-commerce set for bright future in apparel accessories
  • Luxury brands adapting to the post-COVID-19 world
CATEGORY DATA
  • Table 84 Sales of Apparel Accessories by Category: Volume 2015-2020
  • Table 85 Sales of Apparel Accessories by Category: Value 2015-2020
  • Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
  • Table 87 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
  • Table 88 NBO Company Shares of Apparel Accessories: % Value 2016-2020
  • Table 89 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
  • Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
  • Table 91 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
  • Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
  • Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales through e-commerce rise thanks to lockdown
  • Travel restrictions pay dividends for luxury brands
  • Traditional players continue to struggle
RECOVERY AND OPPORTUNITIES
  • Health and fitness drive expected to be a key driver of growth
  • E-commerce set to take centre stage over the forecast period
  • Children are the future
CATEGORY DATA
  • Table 94 Sales of Footwear by Category: Volume 2015-2020
  • Table 95 Sales of Footwear by Category: Value 2015-2020
  • Table 96 Sales of Footwear by Category: % Volume Growth 2015-2020
  • Table 97 Sales of Footwear by Category: % Value Growth 2015-2020
  • Table 98 NBO Company Shares of Footwear: % Value 2016-2020
  • Table 99 LBN Brand Shares of Footwear: % Value 2017-2020
  • Table 100 Distribution of Footwear by Format: % Value 2015-2020
  • Table 101 Forecast Sales of Footwear by Category: Volume 2020-2025
  • Table 102 Forecast Sales of Footwear by Category: Value 2020-2025
  • Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
  • Table 104 Forecast Sales of Footwear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 forces consumers online driving further push towards e-commerce
  • Comfort takes precedence as consumers focus on healthy living
  • Uniqlo continues to win share thanks in part to a ‘back to basics’ approach to shopping
RECOVERY AND OPPORTUNITIES
  • The digital world set to feature more prominently heading into the forecast period
  • In-store experiences expected to be an important feature of menswear retailers
  • HLA and Uniqlo in a position of strength heading into the forecast period
CATEGORY DATA
  • Table 105 Sales of Menswear by Category: Volume 2015-2020
  • Table 106 Sales of Menswear by Category: Value 2015-2020
  • Table 107 Sales of Menswear by Category: % Volume Growth 2015-2020
  • Table 108 Sales of Menswear by Category: % Value Growth 2015-2020
  • Table 109 NBO Company Shares of Menswear: % Value 2016-2020
  • Table 110 LBN Brand Shares of Menswear: % Value 2017-2020
  • Table 111 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
  • Table 112 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
  • Table 113 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
  • Table 114 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
  • Table 115 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
  • Table 116 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
  • Table 117 NBO Company Shares of Men’s Underwear: % Value 2016-2020
  • Table 118 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
  • Table 119 Forecast Sales of Menswear by Category: Volume 2020-2025
  • Table 120 Forecast Sales of Menswear by Category: Value 2020-2025
  • Table 121 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
  • Table 122 Forecast Sales of Menswear by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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