Apparel and Footwear in China - Research and Markets

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Apparel and footwear showed signs of recovery in 2017, with accelerating value growth compared to that in 2016. Childrenswear was the star performer, fuelled by the two-child policy introduced in 2016 and a growing number of parents who are willing to spend more on high quality childrenswear. With the growing awareness of personal wellbeing, sportswear also enjoyed buoyant value growth in 2017. This was aided by government policies, like the National Fitness Program (2016-2020).

The Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

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APPAREL AND FOOTWEAR IN CHINA

List of Contents and Tables

Executive Summary
Recovery in the Apparel and Footwear Market in 2017
Childrenswear Enjoys Dramatic Growth in 2017
Nike (china) Inc Maintains Its Lead in the Highly Fragmented Market
Internet Retailing Grows Robustly in the New Digital Era
Overall Market Is Anticipated To See Steady Growth
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Introduction of the Two-child Policy Stimulates Vigorous Growth
Increasingly Trendy Designs in Childrenswear
Competitive Landscape
Semir Group Maintains Leadership in 2017
More Apparel Brands Venturing Into Childrenswear
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2012-2017
Table 14 Sales of Childrenswear by Category: Value 2012-2017
Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
Headlines
Prospects
Trendily Designed Apparel Accessories Proving Popular Among Local Consumers
the Growing Trend of Customisation Caters To Different Needs
Integration of Online and Offline Distribution Marks A New Era in Retailing
Competitive Landscape
LVMH Moët Hennessy Louis Vuitton SA Leads Apparel Accessories in 2017
Kering SA Records Robust Growth in Value Terms
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Headlines
Prospects
Menswear Maintains Growth in 2017
Menswear Is Increasingly Trendy
Competitive Landscape
Heilan Home Co Ltd Still Leads and Further Consolidates Its Share
Men's Sportswear Brands Deliver A Strong Performance in 2017
Category Data
Table 33 Sales of Menswear: Volume 2012-2017
Table 34 Sales of Menswear: Value 2012-2017
Table 35 Sales of Menswear: % Volume Growth 2012-2017
Table 36 Sales of Menswear: % Value Growth 2012-2017
Table 37 NBO Company Shares of Menswear: % Value 2013-2017
Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 47 Forecast Sales of Menswear: Volume 2017-2022
Table 48 Forecast Sales of Menswear: Value 2017-2022
Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
Headlines
Prospects
Growing Demand for Individualistic Apparel
Robust Development for Women's Underwear and Women's Swimwear
Competitive Landscape
Womenswear Is Highly Fragmented in China
Fast Fashion Slows Down in 2017
Category Data
Table 51 Sales of Womenswear: Volume 2012-2017
Table 52 Sales of Womenswear: Value 2012-2017
Table 53 Sales of Womenswear: % Volume Growth 2012-2017
Table 54 Sales of Womenswear: % Value Growth 2012-2017
Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 65 Forecast Sales of Womenswear: Volume 2017-2022
Table 66 Forecast Sales of Womenswear: Value 2017-2022
Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
Headlines
Prospects
the Premiumisation Trend Takes Shape
Personalised Style Is Increasingly Popular in Jeans
Competitive Landscape
Vf Asia Ltd Continues To Rank First in Jeans
Brands in Standard Jeans See Intensified Competition
Category Data
Table 69 Sales of Jeans: Volume 2012-2017
Table 70 Sales of Jeans: Value 2012-2017
Table 71 Sales of Jeans: % Volume Growth 2012-2017
Table 72 Sales of Jeans: % Value Growth 2012-2017
Table 73 Sales of Men's Jeans: Volume 2012-2017
Table 74 Sales of Men's Jeans: Value 2012-2017
Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
Table 77 Sales of Women's Jeans: Volume 2012-2017
Table 78 Sales of Women's Jeans: Value 2012-2017
Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
Table 81 NBO Company Shares of Jeans: % Value 2013-2017
Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
Table 83 Forecast Sales of Jeans: Volume 2017-2022
Table 84 Forecast Sales of Jeans: Value 2017-2022
Table 85 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 86 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 87 Forecast Sales of Men's Jeans: Volume 2017-2022
Table 88 Forecast Sales of Men's Jeans: Value 2017-2022
Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
Table 90 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
Table 91 Forecast Sales of Women's Jeans: Volume 2017-2022
Table 92 Forecast Sales of Women's Jeans: Value 2017-2022
Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
Table 94 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
Headlines
Prospects
Segmentation by Function Stimulates Growth in A Mature Category
Hosiery Becoming More Stylish, in Line With Current Fashion Trends
Sports-related Hosiery Acting As A Growth Engine
Competitive Landscape
Langsha Maintains Lead in Hosiery
Hosiery Industry in China Is Highly Fragmented, With Intense Competition
Category Data
Table 95 Sales of Hosiery by Category: Volume 2012-2017
Table 96 Sales of Hosiery by Category: Value 2012-2017
Table 97 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 98 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 99 NBO Company Shares of Hosiery: % Value 2013-2017
Table 100 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 101 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 102 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
Headlines
Prospects
Sports Footwear the Key Growth Engine for Footwear in China
Children's Footwear Is Consistently on the Rise Thanks To the Two-child Policy
Artificial Intelligence Is Gradually Integrated Into the Production of Footwear
Competitive Landscape
Footwear in China Sees Consolidation in the Review Period
Nike (china) Inc Leads Chinese Footwear Albeit With Challenges in 2017
Category Data
Table 105 Sales of Footwear by Category: Volume 2012-2017
Table 106 Sales of Footwear by Category: Value 2012-2017
Table 107 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 108 Sales of Footwear by Category: % Value Growth 2012-2017
Table 109 NBO Company Shares of Footwear: % Value 2013-2017
Table 110 LBN Brand Shares of Footwear: % Value 2014-2017
Table 111 Distribution of Footwear by Format: % Value 2012-2017
Table 112 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 113 Forecast Sales of Footwear by Category: Value 2017-2022
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
Headlines
Prospects
Sportswear Consumption Upgrading Accelerates Product Segmentation
Supportive Government Policies Help Drive Demand for Sportswear
Innovative Distribution Helps To Attract Consumers
Competitive Landscape
Chinese Sportswear Has A Relatively Concentrated Competitive Landscape
International Brands Dominate Sportswear
Category Data
Table 116 Sales of Sportswear: Value 2012-2017
Table 117 Sales of Sportswear: % Value Growth 2012-2017
Table 118 NBO Company Shares of Sportswear: % Value 2013-2017
Table 119 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 120 Distribution of Sportswear by Format: % Value 2012-2017
Table 121 Forecast Sales of Sportswear: Value 2017-2022
Table 122 Forecast Sales of Sportswear: % Value Growth 2017-2022

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Although decelerating, value growth remains steady in apparel and footwear

Although decelerating, apparel and footwear maintained steady growth momentum in 2016, driven by consumers’ rising pursuit of a better outer appearance, along with rising disposable incomes. Womenswear continued to outperform menswear in terms of value growth and total value sales, thanks to the greater product choice in the market and more frequent purchases by women to stay trendy. Benefiting from the two-child policy in China, childrenswear registered a faster pace of value growth than womenswear and menswear, leading to a more robust performance in terms of new market entries and aggressive marketing activities.

Sportswear delivers the stellar performance

With growing health-consciousness amongst local consumers, and fuelled by the Rio 2016 Olympics, sportswear recorded double-digit value growth in 2016, in line with the growing number of consumers engaged in sports activities to keep fit. In addition, sports apparel and sports footwear are also increasingly accepted by locals as casualwear, to be worn on less formal occasions. Moreover, professional sportswear is also seeing rising demand, such as tight sports suits for gym-goers.

Nike (China) leads a highly fragmented market

Nike (China) overtook Bestseller Fashion Group in 2015, and continued to lead the highly fragmented apparel and footwear market in 2016, thanks to the more robust growth of sportswear, particularly sports footwear, in China. In fact, sportswear-centric manufacturers represent three positions within the top 10 players in the apparel and footwear market in China in terms of value sales, namely, Nike (China), adidas Sports (China) and Anta (China).

Internet retailing thrives in China

Internet retailing thrived in the distribution of apparel and footwear in China in the review period, to account for a quarter of overall value sales in 2016, up from a minimal market presence in 2011. Leading B2C online sales platforms such as JD.com, Tmall.com and VIP.com have grown buoyantly, thanks to their wide selections of apparel and footwear products, competitive pricing and convenient home delivery services. Manufacturers have also been active in jumping on the e-commerce bandwagon, reaching out to consumers in lower-tier cities where their brands and products are not available.

Growth momentum forecast to remain modest

Apparel and footwear is expected to increase by a modest value CAGR in the forecast period, underpinned by the steady demand for trendy, quality products. Although market saturation may decelerate the overall forecast growth momentum, consumers’ growing sophistication in pursuit of personal wellbeing, such as stylish apparel and footwear, is anticipated to be the major growth engine, in addition to the favourable two-child policy and rising health awareness, which will support the steady growth of childrenswear and sportswear respectively.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in China with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in China, this research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

The market research reports answer questions such as:

What is the market size of Apparel and Footwear in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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