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Apparel and Footwear in Sweden

  • ID: 2870350
  • Report
  • March 2022
  • Region: Sweden
  • 92 Pages
  • Euromonitor International
Sweden took a substantially softer approach to COVID-19 restrictions than many other countries. However, advice from Swedish public health agencies and officials was contradictory and often unclear, which resulted in many consumers avoiding retail entirely to ensure their safety. This led to double-digit retail volume and current value declines for apparel and footwear in 2020.

The publisher's Apparel and Footwear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Apparel and footwear in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?

MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
  • Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

WOMENSWEAR IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers return to stores – but not in the numbers hoped for
  • Demand for outdoor apparel remains strong, but demand for formal attire also grows
  • Swedish retail chains lead womenswear, but some see falling shares

PROSPECTS AND OPPORTUNITIES
  • Short-term focus risks a downwards spiral
  • Changes in purchasing patterns set to be lasting
  • “Lifestyle” and “fashion” generalisation – or apparel specialisation

CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2016-2021
  • Table 14 Sales of Womenswear by Category: Value 2016-2021
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
  • Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
  • Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026

MENSWEAR IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers return to stores, but sales fail to return to pre-pandemic level
  • Demand for formal attire returns, but outdoor apparel also remains trendy
  • Dressmann maintains its lead in menswear, but sportswear players gain ground

PROSPECTS AND OPPORTUNITIES
  • Slow recovery as players will focus on survival
  • Split between specialists and generalists
  • Despite consumer conservatism, changes in consumption patterns will continue

CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2016-2021
  • Table 32 Sales of Menswear by Category: Value 2016-2021
  • Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
  • Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of Menswear: % Value 2017-2021
  • Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
  • Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
  • Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026

CHILDRENSWEAR IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slow decline is followed by rapid recovery
  • Girls’ apparel sees the highest sales and recovers the fastest
  • Natural and organic remain strong trends

PROSPECTS AND OPPORTUNITIES
  • Demographics to remain the most important growth driver
  • Mounting pressure will contribute to a static volume performance
  • Greater competition from second-hand products

CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2016-2021
  • Table 50 Sales of Childrenswear by Category: Value 2016-2021
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021
  • Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026

SPORTSWEAR IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Fair weather and COVID-19 continue to fuel interest in outdoor sports
  • Sports-inspired apparel and footwear suffer the most – except amongst subcultures
  • International giants continue to lead sportswear in Sweden

PROSPECTS AND OPPORTUNITIES
  • Interest in outdoor sports to prove lasting
  • Demand for sports-inspired apparel and footwear will remain driven by demographic trends
  • Sportswear to benefit from move to generalist and specialist retailers

CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2016-2021
  • Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021
  • Table 61 NBO Company Shares of Sportswear: % Value 2017-2021
  • Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021
  • Table 63 Distribution of Sportswear by Format: % Value 2016-2021
  • Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026

JEANS IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slow recovery, tough competition
  • Purchasing patterns change
  • International premium brands perform well, but economy jeans accounts for the largest share

PROSPECTS AND OPPORTUNITIES
  • Slow recovery and category saturation
  • Tougher competition, with growing generalisation and e-commerce
  • Second-hand unlikely to break the stability of jeans

CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2016-2021
  • Table 67 Sales of Jeans by Category: Value 2016-2021
  • Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Jeans by Category: % Value Growth 2016-2021
  • Table 70 Sales of Men’s Jeans by Category: Volume 2016-2021
  • Table 71 Sales of Men’s Jeans by Category: Value 2016-2021
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
  • Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021
  • Table 75 Sales of Women’s Jeans by Category: Value 2016-2021
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Jeans: % Value 2017-2021
  • Table 79 LBN Brand Shares of Jeans: % Value 2018-2021
  • Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026
  • Table 81 Forecast Sales of Jeans by Category: Value 2021-2026
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026

HOSIERY IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rapid recovery – although not to the pre-pandemic level
  • Non-sheer hosiery remains a product of necessity
  • Lindex Sverige maintains its lead in hosiery in 2021

PROSPECTS AND OPPORTUNITIES
  • Stability and stagnation rather than crisis or contraction
  • Hosiery will remain a ubiquitous product
  • Quality focus may hamper turnover – provides niche opportunities

CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2016-2021
  • Table 93 Sales of Hosiery by Category: Value 2016-2021
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021
  • Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021
  • Table 96 NBO Company Shares of Hosiery: % Value 2017-2021
  • Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026
  • Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026

APPAREL ACCESSORIES IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • With little decline in some categories in 2020, only slow growth is seen in 2021
  • Ties and other accessories for formal attire see a surge in demand
  • Apparel giants lead apparel accessories, but smaller brands continue to gain share

PROSPECTS AND OPPORTUNITIES
  • Weather and climate to determine demand for hats/caps, scarves and gloves
  • Consumption growth determined by demographic and macroeconomic factors
  • Leather goods renaissance – but uncertainty over attitudes

CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021
  • Table 103 Sales of Apparel Accessories by Category: Value 2016-2021
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026

FOOTWEAR IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slow path to recovery in 2021
  • Painful shift towards e-commerce
  • Return of the old normal

PROSPECTS AND OPPORTUNITIES
  • Lasting changes in consumption patterns, conflicting demands
  • “Lifestyle” and “fashion” generalisation – or footwear specialisation
  • Potential for price and quality differentiation between physical and online purchasing

CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2016-2021
  • Table 113 Sales of Footwear by Category: Value 2016-2021
  • Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Footwear by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Footwear: % Value 2017-2021
  • Table 117 LBN Brand Shares of Footwear: % Value 2018-2021
  • Table 118 Distribution of Footwear by Format: % Value 2016-2021
  • Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Footwear by Category: Value 2021-2026
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown