In 2022, apparel and footwear in Sweden returned to pre-pandemic sales in current value terms, with dresses, jackets and coats, together with formal women’s and men’s apparel significantly outperforming other categories. Amid the challenges of rising inflation and lower purchasing power, retail volume sales have still yet to recover to pre-COVID-19 pandemic levels which dampened demand for apparel and footwear.
The Apparel and Footwear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Apparel and Footwear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
APPAREL AND FOOTWEAR IN SWEDENEXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Occasion wear makes a comeback with double-digit growth
- Shift to relaxed office wear drives demand for non-traditional blazers
- Fast-fashion is highly attractive among gen z and late millennials
- Digitalisation and consumer data drives competitive advantage
- Domestic consumer focus intensifies as international tourism remains limited
- Second-hand clothes will continue to thrive amid retail investments and Vinted’s launch in Sweden
- Table 13 Sales of Womenswear by Category: Volume 2017-2022
- Table 14 Sales of Womenswear by Category: Value 2017-2022
- Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
- Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
- Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
- Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
- Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
- Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Return to normal routines dictates menswear trends
- Store retailing helps menswear return to pre-pandemic value sales levels
- Sports-inspired and performance apparel catches up with outdoor apparel
- Building a powerful omni-channel brand experience
- Demand for sportswear encourages brands to exploit opportunities
- Stronger brand positioning and differentiation
- Table 31 Sales of Menswear by Category: Volume 2017-2022
- Table 32 Sales of Menswear by Category: Value 2017-2022
- Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Menswear: % Value 2018-2022
- Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
- Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
- Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
- Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
- Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
- Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
- Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
- Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Childrenswear volume sales suffer from increasing inflation
- Social media fuels demand for girl’s apparel
- Sustainable products continue to gain popularity
- Social networking increases its impact on school age children
- Sustainability to drive expansion of second-hand apparel
- E-commerce sales face further expansion
- Table 49 Sales of Childrenswear by Category: Volume 2017-2022
- Table 50 Sales of Childrenswear by Category: Value 2017-2022
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
- Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
- Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
- Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Performance and sport-inspired categories see promising growth
- Direct-to-consumer and online sales witness growth in sportswear
- Performance apparel and footwear bolsters position of leading sportswear retailers
- Greater focus on daily exercise will drive sportswear sales
- Material innovation and sustainability is set to drive outdoor apparel
- Sports-inspired footwear to drive category performance
- Table 59 Sales of Sportswear by Category: Value 2017-2022
- Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022
- Table 61 NBO Company Shares of Sportswear: % Value 2018-2022
- Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022
- Table 63 Distribution of Sportswear by Format: % Value 2017-2022
- Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Women lead demand for denim, whilst men’s jeans struggle to recover
- Inflation negatively dampens retail volume sales
- Premium brands perform well even as economy jeans improve sales
- Digitalisation and innovation will help drive recovery
- Gap between economy and premium jeans is to narrow
- Sustainable jeans to see the biggest growth over the next years
- Table 66 Sales of Jeans by Category: Volume 2017-2022
- Table 67 Sales of Jeans by Category: Value 2017-2022
- Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022
- Table 69 Sales of Jeans by Category: % Value Growth 2017-2022
- Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022
- Table 71 Sales of Men’s Jeans by Category: Value 2017-2022
- Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
- Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
- Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022
- Table 75 Sales of Women’s Jeans by Category: Value 2017-2022
- Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
- Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
- Table 78 NBO Company Shares of Jeans: % Value 2018-2022
- Table 79 LBN Brand Shares of Jeans: % Value 2019-2022
- Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027
- Table 81 Forecast Sales of Jeans by Category: Value 2022-2027
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
- Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
- Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
- Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
- Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
- Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
- Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
- Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
- Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Women switch back to sheer hosiery and in-store shopping
- Return to professional and social environments drives hosiery sales
- Lindex Sverige AB remains in the leading position
- Changing consumer apparel and footwear preferences negatively impacts sheer hosiery
- Low-price alternatives intensify competition in hosiery
- Physical retail remains core channel for hosiery
- Table 92 Sales of Hosiery by Category: Volume 2017-2022
- Table 93 Sales of Hosiery by Category: Value 2017-2022
- Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022
- Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022
- Table 96 NBO Company Shares of Hosiery: % Value 2018-2022
- Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022
- Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027
- Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Reduced demand for outdoor accessories dampens volume sales
- Return to pre-pandemic routines supports recovery of ties and belts
- Apparel leaders do not lose top positions to sportswear giants
- Changing climate creates challenging long-term conditions
- Formal apparel accessories expected to witness negative sales growth
- Sustainability and ethical concerns create opportunities for leather alternatives
- Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022
- Table 103 Sales of Apparel Accessories by Category: Value 2017-2022
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Physical retailing plays a key role in footwear sales growth
- Online shopping is less popular for footwear
- Relaxation of COVID-19 restrictions drives occasion and performance footwear sales
- Retailers to strengthen online potential with growing investments
- Changing consumer preferences and active everyday routines underpin sales of sports-inspired footwear
- Positive shift from quantity to quality footwear
- Table 112 Sales of Footwear by Category: Volume 2017-2022
- Table 113 Sales of Footwear by Category: Value 2017-2022
- Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
- Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
- Table 116 NBO Company Shares of Footwear: % Value 2018-2022
- Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
- Table 118 Distribution of Footwear by Format: % Value 2017-2022
- Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
- Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
