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Apparel and Footwear in Sweden

  • ID: 2870350
  • Report
  • Region: Sweden
  • 80 pages
  • Euromonitor International
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The poor performance of apparel and footwear in 2018 was due to multiple reasons such as a preferential shift towards beauty products. Local consumers also began to favour services above goods, which explains the strong growth in restaurant visits and travelling. Furthermore, unit prices were further pressed as Swedes continued to compare prices online and imports from cheaper countries such as China.

The Apparel and Footwear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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APPAREL AND FOOTWEAR IN SWEDEN

List of Contents and Tables
Executive Summary
Changing Consumer Behaviour Negatively Impacts Apparel and Footwear
Long and Warm Summer Negatively Affects Sales of Apparel in 2018
Swedish Apparel Giants Lead Although Niche Players and Sportswear Gain Ground
Multi-brand Stores Experience Plummeting Sales
Physical and Omni-channel Retailers Expected To Test New Strategies To Capitalise on Internet Retailing
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Environmentally-friendly Apparel Has Varied Impact on Childrenswear
Functionality Remains Paramount for Parents Purchasing Childrenswear
Online Sales Record Strong Growth
Competitive Landscape
Apparel Giants Lead Childrenswear in Sweden
Pure Childrenswear Brands Continue To Perform Well in 2018
Niche Brands With Strong Focus on Internet Retailing Expected To Perform Well
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2013-2018
Table 14 Sales of Childrenswear by Category: Value 2013-2018
Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023
Headlines
Prospects
General Struggle of Apparel Negatively Affects Apparel Accessories
Athleisure Trend Hinders Higher Growth
Limited Free Shipping Hinders Growth of Apparel Accessories
Competitive Landscape
Apparel Giants Lead Apparel Accessories in 2018
Sports Brands and Niche Brands Continue Gaining Share
Intensified Competition and Online Difficulties Will Remain A Struggle
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 24 Sales of Apparel Accessories by Category: Value 2013-2018
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Headlines
Prospects
Menswear Records Low Decline in 2018
Styles From 1970s and 1990s Popular for Menswear in 2018
Increasing Number of Men Shopping Online
Competitive Landscape
Dressmann Retains Lead of Menswear
Strong Mix of Domestic and International Brands
Clear Brand Image Is Essential To Stand Out
Category Data
Table 33 Sales of Menswear by Category: Volume 2013-2018
Table 34 Sales of Menswear by Category: Value 2013-2018
Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 36 Sales of Menswear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Menswear: % Value 2014-2018
Table 38 LBN Brand Shares of Menswear: % Value 2015-2018
Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018
Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018
Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018
Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018
Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018
Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 48 Forecast Sales of Menswear by Category: Value 2018-2023
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Womenswear Continues To Display Difficulties in 2018
Summer Apparel and Trousers Perform Better Than Other Types of Womenswear
Internet Retailing Drives Sales of Womenswear in 2018
Competitive Landscape
Swedish Retailer Chains Lead Womenswear
Physical Stores Focus on New Concepts To Attract Consumers
Established Apparel Brands Use External Pure Online Players for Greater Exposure
Category Data
Table 51 Sales of Womenswear by Category: Volume 2013-2018
Table 52 Sales of Womenswear by Category: Value 2013-2018
Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Womenswear: % Value 2014-2018
Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018
Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Jeans Suffers in 2018, Due To Rise of Athleisure and Trousers
Men Appreciate Premium Jeans As Much As Women in Sweden
Varied Performance Amongst Jeans Segments Over the Forecast Period
Competitive Landscape
H&m Hennes & Mauritz Holds Marginal Lead Over Levi Strauss
Environmentally-friendly Jeans Expected To Emerge Over the Forecast Period
Lack of Priority for Brands Lee and Wrangler
Category Data
Table 69 Sales of Jeans by Category: Volume 2013-2018
Table 70 Sales of Jeans by Category: Value 2013-2018
Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 72 Sales of Jeans by Category: % Value Growth 2013-2018
Table 73 Sales of Men's Jeans by Category: Volume 2013-2018
Table 74 Sales of Men's Jeans by Category: Value 2013-2018
Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018
Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018
Table 77 Sales of Women's Jeans by Category: Volume 2013-2018
Table 78 Sales of Women's Jeans by Category: Value 2013-2018
Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018
Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Jeans: % Value 2014-2018
Table 82 LBN Brand Shares of Jeans: % Value 2015-2018
Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 84 Forecast Sales of Jeans by Category: Value 2018-2023
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023
Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023
Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023
Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023
Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023
Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023
Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023
Headlines
Prospects
Warm Summer Limits Growth of Sheer Hosiery
Interest in Socks As An Accessory Drives Sales of Hosiery
Functionality Adds Specific Benefits
Competitive Landscape
Lindex Strengthens Leadership of Hosiery
Niched Brands Record Strongest Growth in 2018
Functional Sports and Fashionable Hosiery Expected To Perform Well
Category Data
Table 95 Sales of Hosiery by Category: Volume 2013-2018
Table 96 Sales of Hosiery by Category: Value 2013-2018
Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Hosiery: % Value 2014-2018
Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023
Headlines
Prospects
Trend for Sports-inspired Footwear Supports Sales
Focus on Sports-inspired Footwear Among Retailers
Internet Retailing Drives Sales of Footwear
Competitive Landscape
Narrow Lead for Adidas, Closely Followed by Nilson Group
Comfortable Footwear and Sports Brands Experience Good Performances in 2018
Unisex Brands Expected To Grow Over the Forecast Period
Category Data
Table 105 Sales of Footwear by Category: Volume 2013-2018
Table 106 Sales of Footwear by Category: Value 2013-2018
Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 108 Sales of Footwear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Footwear: % Value 2014-2018
Table 110 LBN Brand Shares of Footwear: % Value 2015-2018
Table 111 Distribution of Footwear by Format: % Value 2013-2018
Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 113 Forecast Sales of Footwear by Category: Value 2018-2023
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023
Headlines
Prospects
Swedes' Health and Welfare Lifestyles
Athleisure and Outdoor Trends Gain Ground
Strong Retailing Competition
Competitive Landscape
Adidas Remains Leading Player
Niche Brands Continue To Display Strong Growth in 2018
Cheaper Brands To Attract New Consumers Following Athleisure Trend
Category Data
Table 116 Sales of Sportswear by Category: Value 2013-2018
Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Sportswear: % Value 2014-2018
Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 120 Distribution of Sportswear by Format: % Value 2013-2018
Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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