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Footwear in Sweden

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    Report

  • 27 Pages
  • February 2026
  • Region: Sweden
  • Euromonitor International
  • ID: 1449414
The footwear market in Sweden experienced growth in 2025, driven primarily by the strong performance of sports and performance footwear, with premium brands such as Hoka, On, New Balance and Asics leading the way. The total retail value reached SEK17.0 billion, with women’s footwear being a significant contributor. The market is expected to remain dynamic, with stable growth forecast over the next few years, driven by increasing demand for outdoor and performance footwear.

This Footwear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports and performance footwear helping drive overall footwear growth
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium sports footwear drives sales growth despite economic caution
  • Largest subcategory driven by demand for versatile footwear
  • Dynamic growth in sports footwear driven by premium brands
  • CHART 3 New Balance Opens Flagship Store in Stockholm
WHAT’S NEXT?
  • Consumers prioritise sustainability and versatility
  • Children’s footwear to see the fastest growth
  • Sustainability and omnichannel strategies drive business
COMPETITIVE LANDSCAPE
  • Challengers gain ground as market polarisation intensifies competition
  • Niche players and e-commerce platforms create new opportunities
  • Lager 157 opens new store in Gothenburg’s busiest shopping centre
  • CHART 4 Lager 157 Opens New Store in Nordstan, Gothenburg
CHANNELS
  • In-store retail leads as e-commerce gains share
  • E-commerce grows as consumers seek convenience and variety
  • Specialist retailers adapt to changing consumer habits
PRODUCTS
  • Premium brands drive growth with innovative sports footwear
  • Market polarisation intensifies competition across price points
  • Challenger brands gain ground through direct-to-consumer strategies
  • CHART 5 xel Arigato Expands Swedish Presence with New Stockholm Store in 2025
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Polarn O Pyret Expands Second-Hand Platform
  • CHART 9 Lager 157 Expands Store Network to Strengthen its Position in Affordable Basics
  • CHART 10 Ida Sjöstedt Expands Social-Media-Driven Womenswear Collections
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Sweden 2025
  • CHART 13 Key Insights on Consumers in Sweden 2025
  • CHART 14 Consumer Landscape in Sweden 2025
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
  • Positive growth seen in the Swedish apparel and footwear market in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Apparel dominates sales, sportswear sees the most dynamic growth
  • Resale and rental reshape consumer behaviour
WHAT’S NEXT?
  • Consumers drive demand for sustainable and premium products
  • Specialised products benefit from lifestyle and fitness trends
  • Omnichannel strategies and digital innovation shape the market
COMPETITIVE LANDSCAPE
  • H&M Group and specialised brands drive market polarisation
  • Lager 157 expansion and digital innovation reshape market dynamics
  • Ida Sjöstedt expands focus on social-media-led marketing and seasonal capsule drops
CHANNELS
  • Offline retail maintains lead despite e-commerce growth
  • E-commerce is the fastest-growing distribution channel
  • Omnichannel strategies drive consumer engagement
PRODUCTS
  • Resale platforms and premium basics drive market shift
  • Social media and discounting shape consumer behaviour
  • Market polarisation benefits economy and premium players
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources