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Juice in Belgium

  • ID: 2870465
  • Report
  • December 2019
  • Region: Belgium
  • 26 pages
  • Euromonitor International
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Demand for juice declined throughout the review period. Two main factors determined its poor performance in 2019. Firstly, the high sugar content of these products, as consumers believe that the fructose content of fruits turns into “bad sugar” as soon as the fruits are blended into juice. Secondly, juice suffered from competition from other soft drinks categories, such as flavoured bottled water and RTD tea, which are deemed healthier.

The author's Juice in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Juice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Juice in Belgium

List of Contents and Tables
Headlines
Prospects
Juice Continues To Feel the Health Squeeze
More Organic Offerings Ride the Premiumisation Wave
Healthy Growth for Coconut and Other Plant Waters
Competitive Landscape
Private Label Retains the Juiciest Share, But Product Range Is Reducing
Manufacturers Need To Address Consumers' Health Concerns
Tropicana Looks To Give Customers A Drink With A View
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 2 Off-trade Sales of Juice by Category: Value 2014-2019
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 10 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Executive Summary
Innovation Deepens As Soft Drinks Fully Embrace the Health Trend
Sustainability Drive Sees Soft Drinks Change Form
the Top Three Players Post Healthy Growth in 2019
Soft Drinks Become A Lot Lighter As Diversification Intensifies
Demand To Remain Steady As Consumers Move To Soft Drinks With A Healthier Image
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Belgium
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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