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Home Care in Serbia

  • ID: 2870623
  • Report
  • Region: Serbia
  • 49 pages
  • Euromonitor International
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All of the largest and most important areas of home care in Serbia either recorded current value declines or saw stagnation in 2018. These include dishwashing, laundry care and surface care. However, not all categories within these product areas saw negative results, indicating that certain subcategories are starting to become saturated, while others still have considerable potential for future growth.

The Home Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN SERBIA

List of Contents and Tables
Executive Summary
the Biggest and Most Important Categories See Poor Results During 2018
Very Few New Launches Recorded Across Home Care in 2018
Market Concentration Level Increases, Private Label Lines Grow in Popularity
the Importance of Non-grocery Specialists for Home Care Sales Keeps Growing
Home Care Slated for Negative Volume Growth Over the Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Electric Air Fresheners Demonstrates Excellent Results in 2018
Spray/aerosol Air Fresheners Remains the Leading Air Care Category
Improving General Economic Conditions Positively Influence Air Care
Competitive Landscape
Private Label Player Dm-drogerie Markt Records the Highest Sales Growth
Category Leader Invests Heavily in Marketing, Resulting in Visible Sales Increases
Reckitt Benckiser Introduces An Interesting New Launch During 2018
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Dwindling Consumer Base Results in Sales Declines
Older Consumers Living in Rural Areas Still Using Bleach
Some Consumers Still Using Bleach As Alternative To Other Home Care Products
Competitive Landscape
Manufacturers Remain Relatively Uninterested in Offering Bleach Products
All Producers Register Positive Performances in 2018 As Private Label Gains Strength
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Hand Dishwashing Strongly Declines, While Automatic Dishwashing Stagnates
Traditional Grocery Retailers Continue Losing Distribution Value Share in Dishwashing
Notable Shift in Shares of Hand and Automatic Dishwashing Over the Review Period
Competitive Landscape
No New Product Launches Seen in Dishwashing in 2018
the Importance of Private Label Continues To Increase
Most Players in Dishwashing Record Negative Value Growth Due Overall Sales Declines
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Spray/aerosol Insecticides and Insecticides Baits Lose Share in Home Insecticides
Health Concerns Become Important for Home Insecticides Products
Modern Grocery Retailers Increases Its Influence on Home Insecticides Distribution
Competitive Landscape
No Notable New Launches Seen in the Category During 2018
SC Johnson & Son Dominates the Category, Further Increase Value Share in 2018
Private Label Sales Remain Negligible
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Laundry Detergents Remains the Largest Laundry Care Category Despite Losing Share
Liquid Detergents and Detergent Tablets Register the Best Performances
Average Unit Price Increases Seen in Almost All Laundry Care Categories
Competitive Landscape
Category Leaders Lose Value Share Over the Course of 2018
Relatively Calm Year in Terms of New Product Launches
Private Label Increases in Popularity
Category Indicators
Table 36 Household Possession of Washing Machines 2013-2018
Category Data
Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Good Performances Registered in All Categories of Polishes, Led by Floor Polish
Shoe Polish Remains the Largest Polishes Category
the Retail Distribution of Polishes Changes in Favour of Modern Grocery Retailers and Health and Beauty Specialist Retailers
Competitive Landscape
Private Label Sales Remain Negligible
Only One New Major Product Launched in Polishes 2018
Domestic Producers Improve Their Positions
Category Data
Table 51 Sales of Polishes by Category: Value 2013-2018
Table 52 Sales of Polishes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Polishes: % Value 2014-2018
Table 54 LBN Brand Shares of Polishes: % Value 2015-2018
Table 55 Forecast Sales of Polishes by Category: Value 2018-2023
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Multi-purpose Cleaners Continue To Decline
Splits Between Different Categories Undergo Slow Changes
Certain Specific Product Also Reach Saturation
Competitive Landscape
the Leading Players Experience Static Or Declining Value Sales
Few New Products Launched in Surface Care
the Value Share of Private Label Remains Fairly Low
Category Data
Table 57 Sales of Surface Care by Category: Value 2013-2018
Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Itbs Dominate Overall Sales of Toilet Care
In-cistern Devices Registers Dynamic Growth
the Convenience Trend and Alleged Efficiency of Products Drive Sales in Toilet Care
Competitive Landscape
Henkel Continues To Dominate Sales in 2018 Despite Losing Value Slight Share
Private Label Continues To Register Strong Growth
No New Product Launches Detected, Henkel Invests Heavily in A New Factory
Category Data
Table 65 Sales of Toilet Care by Category: Value 2013-2018
Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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