Home Care in Serbia - Product Image

Home Care in Serbia

  • ID: 2870623
  • Report
  • Region: Serbia
  • 36 pages
  • Euromonitor International
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Home care as a whole saw a positive performance in 2017 in current terms, albeit modest. The 2017 growth was slightly faster compared to 2016, but that was also the case compared to the review period overall, too.

The Home Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HOME CARE IN SERBIA

List of Contents and Tables
  • Executive Summary
  • Home Care Sees Value Growth in 2017, But Only in Current Terms
  • No Major Innovations Recorded
  • the Largest Producers Keep Losing Sales Share
  • Traditional Grocery Retailers Loses Ground
  • Negative Performance Expected Over the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 5 Distribution of Home Care by Format: % Value 2012-2017
  • Table 6 Distribution of Home Care by Format and Category: % Value 2017
  • Table 7 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 8 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Strong Marketing Support Allows Electric Air Fresheners To Record the Highest Value Growth in 2017
  • Spray/aerosol Air Fresheners Remains Most Popular
  • Competitive Landscape
  • Competition Intensifies in 2017
  • Private Label Remains Relatively Insignificant
  • Category Data
  • Table 9 Sales of Air Care by Category: Value 2012-2017
  • Table 10 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 11 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 12 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Older Consumers' Habits and Increasing Unit Prices Keep Value Sales Positive
  • Bleach Substitutes Toilet Care Products, With Scented Bleach Gaining Popularity
  • Competitive Landscape
  • Procter & Gamble Remains the Clear Leader
  • No New Launches But Private Label Increases Its Value Share
  • Category Data
  • Table 13 Sales of Bleach: Value 2012-2017
  • Table 14 Sales of Bleach: % Value Growth 2012-2017
  • Table 15 Forecast Sales of Bleach: Value 2017-2022
  • Table 16 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Automatic Dishwashing Sees Positive Result, Increasing Its Overall Share in 2017
  • Hand Dishwashing Still Dominates Sales Within the Category
  • Competitive Landscape
  • Fairy Continues To Lead Dishwashing in 2017
  • Private Label Increases Its Already High Combined Value Share
  • Category Indicators
  • Table 17 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 18 Sales of Dishwashing by Category: Value 2012-2017
  • Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 20 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 21 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Electric Insecticides Grows in Home Insecticides
  • Health Concerns Negatively Affect Insecticide Baits and Spray/aerosol Insecticides
  • Competitive Landscape
  • SC Johnson & Son Remains Dominant Albeit Losing Value Share in 2017
  • Private Label Largely Missing From Home Insecticides at the End of the Review Period
  • Category Data
  • Table 22 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 23 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 24 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 25 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Liquid Detergents Products Increase in Popularity
  • Less Developed Categories See the Best Performance in 2017
  • Competitive Landscape
  • Henkel Leads Laundry Care in Serbia, Among Several Other Strong Players
  • Few Product Launches Observed With Leader Remaining the Most Active
  • Players Face Difficulty Entering Or Launching New Products in Forecast Period
  • Category Indicators
  • Table 26 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 27 Sales of Laundry Care by Category: Value 2012-2017
  • Table 28 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 29 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 30 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 31 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 32 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 33 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 34 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Consumers Purchase Floor Polish Products More Often
  • High Inflation and Popularity of More Expensive Brands Lead To Unit Price Increase
  • Competitive Landscape
  • SC Johnson & Son Loses Value Share, But Remains Clear Leader of Polishes
  • Company Activities Mostly Limited To Advertising and Widening Distribution
  • Category Data
  • Table 35 Sales of Polishes by Category: Value 2012-2017
  • Table 36 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 37 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 38 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Greater Segmentation Negatively Impacts Multi-purpose Cleaners
  • Average Unit Price Rises for Most Categories Bar Floor Cleaners
  • Competitive Landscape
  • Concentration Remains High Within Surface Care
  • Product Launches Are Few and Far Between
  • Category Data
  • Table 39 Sales of Surface Care by Category: Value 2012-2017
  • Table 40 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 41 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 42 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 43 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 44 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health Concerns and Competition Negatively Impact Toilet Liquids/foam
  • Traditional Grocery Retailers Keeps Losing Share in 2017
  • Competitive Landscape
  • Strong Growth for Private Label in 2017
  • Leading Player Launches A New Line of Products in 2017, While Other Producers Remain Dormant When It Comes To New Launches
  • Category Data
  • Table 45 Sales of Toilet Care by Category: Value 2012-2017
  • Table 46 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 47 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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