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Home Care in Serbia

  • ID: 2870623
  • Report
  • February 2020
  • Region: Serbia
  • 5 pages
  • Euromonitor International
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Home care saw slow but steady retail value growth in 2019, along with a continued retail volume decline. These were both better performances than those seen the previous year. Most home care categories recorded current value growth, with the exception of dishwashing. Nevertheless, even within dishwashing, it was only hand dishwashing which saw a decline, with opportunities for growth still seen in automatic dishwashing.

The author's Home Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Executive Summary
  • Stronger Value Growth Than Seen The Previous Year, And Slower Volume Decline
  • The Decline Of Traditional Grocery Retailers And Increasing Specialisation
  • Mid-Sized Brands Perform Well, And Leading Players Focus On Social Responsibility
  • Very Few New Launches Recorded Across Home Care, Although This Is Set To Change
  • Continued Current Value Growth And Volume Decline Expected
  • Market Indicators
  • Table 1 Households 2014-2019
  • Market Data
  • Table 2 Sales Of Home Care By Category: Value 2014-2019
  • Table 3 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 4 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 5 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 6 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 7 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 8 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 9 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Laundry Detergents Remains The Largest Laundry Care Category Despite Losing Share
  • Liquid Detergents And Detergent Tablets Register Strong Performances
  • Average Unit Price Increases Seen In Most Laundry Care Categories
  • Competitive Landscape
  • Leaders In Laundry Care Lose Value Share To Smaller Players
  • Smaller Players And Private Label Increase In Popularity
  • Relatively Calm Year In Terms Of New Product Launches
  • Category Indicators
  • Table 11 Household Possession Of Washing Machines 2014-2019
  • Category Data
  • Table 12 Sales Of Laundry Care By Category: Value 2014-2019
  • Table 13 Sales Of Laundry Care By Category: % Value Growth 2014-2019
  • Table 14 Sales Of Laundry Aids By Category: Value 2014-2019
  • Table 15 Sales Of Laundry Aids By Category: % Value Growth 2014-2019
  • Table 16 Sales Of Laundry Detergents By Category: Value 2014-2019
  • Table 17 Sales Of Laundry Detergents By Category: % Value Growth 2014-2019
  • Table 18 Nbo Company Shares Of Laundry Care: % Value 2015-2019
  • Table 19 Lbn Brand Shares Of Laundry Care: % Value 2016-2019
  • Table 20 Nbo Company Shares Of Laundry Aids: % Value 2015-2019
  • Table 21 Lbn Brand Shares Of Laundry Aids: % Value 2016-2019
  • Table 22 Nbo Company Shares Of Laundry Detergents: % Value 2015-2019
  • Table 23 Lbn Brand Shares Of Laundry Detergents: % Value 2016-2019
  • Table 24 Forecast Sales Of Laundry Care By Category: Value 2019-2024
  • Table 25 Forecast Sales Of Laundry Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Hand Dishwashing Strongly Declines, Whilst Automatic Dishwashing Sees Growth
  • Traditional Grocery Retailers Continues Losing Distribution Share In Dishwashing
  • Skin-Friendly Products See Rising Awareness And Popularity, Eco Products Lag Behind
  • Competitive Landscape
  • Most Players In Dishwashing Record Value Declines
  • No New Product Launches Seen, Although New Packaging Is Seen For Fairy
  • The Importance Of Private Label Continues To Rise
  • Category Indicators
  • Table 26 Household Possession Of Dishwashers 2014-2019
  • Category Data
  • Table 27 Sales Of Dishwashing By Category: Value 2014-2019
  • Table 28 Sales Of Dishwashing By Category: % Value Growth 2014-2019
  • Table 29 Nbo Company Shares Of Dishwashing: % Value 2015-2019
  • Table 30 Lbn Brand Shares Of Dishwashing: % Value 2016-2019
  • Table 31 Forecast Sales Of Dishwashing By Category: Value 2019-2024
  • Table 32 Forecast Sales Of Dishwashing By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Value Sales Return To Growth, But Volume Sales Continue To Decline
  • The Share Of Multi-Purpose Cleaners Gradually Declines
  • Rising Health- And Environmental-Awareness Set To Lead To New Launches
  • Competitive Landscape
  • The Leading Player Experiences A Declining Value Share
  • Unilever Is Active In Terms Of Launches And Social Responsibility
  • The Value Share Of Private Label Remains Fairly Low
  • Category Data
  • Table 33 Sales Of Surface Care By Category: Value 2014-2019
  • Table 34 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 35 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 36 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 37 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 38 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 39 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 40 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Dwindling Consumer Base Results In Volume Decline
  • Older Consumers And Those Living In Rural Areas Still Use Bleach
  • Some Consumers Still Use Bleach As Alternative To Other Home Care Products
  • Competitive Landscape
  • All The Leading Producers Register Value Growth
  • Manufacturers Remain Relatively Uninterested In Offering Bleach
  • Rising Share Of Private Label, Despite Some Retailers Not Offering Such Products
  • Category Data
  • Table 41 Sales Of Bleach: Value 2014-2019
  • Table 42 Sales Of Bleach: % Value Growth 2014-2019
  • Table 43 Nbo Company Shares Of Bleach: % Value 2015-2019
  • Table 44 Lbn Brand Shares Of Bleach: % Value 2016-2019
  • Table 45 Forecast Sales Of Bleach: Value 2019-2024
  • Table 46 Forecast Sales Of Bleach: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Itbs Increases Its Dominance In Toilet Care Thanks To Improvement Of The Offer
  • In-Cistern Devices Registers Dynamic Growth
  • Convenience, Efficiency And Scent Drive Sales In Toilet Care
  • Competitive Landscape
  • Henkel Srbija Continues To Lead Despite Losing Further Value Share
  • Private Label Continues To Register Strong Growth
  • No New Product Launches, But Henkel Invests In Other Areas
  • Category Data
  • Table 47 Sales Of Toilet Care By Category: Value 2014-2019
  • Table 48 Sales Of Toilet Care By Category: % Value Growth 2014-2019
  • Table 49 Nbo Company Shares Of Toilet Care: % Value 2015-2019
  • Table 50 Lbn Brand Shares Of Toilet Care: % Value 2016-2019
  • Table 51 Forecast Sales Of Toilet Care By Category: Value 2019-2024
  • Table 52 Forecast Sales Of Toilet Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Good Performances For All Categories Due To A Move Towards Task-Specific Products
  • Shoe Polish Remains The Largest Polishes Category
  • Retail Distribution Favours Discounters And Health And Beauty Specialist Retailers
  • Competitive Landscape
  • Smaller Players, Including Domestic Producers, Improve Their Positions
  • Private Label Sales Remain Negligible As Polishes Is A Small Category
  • Producers Concentrate On Marketing And Distribution, Not New Launches
  • Category Data
  • Table 53 Sales Of Polishes By Category: Value 2014-2019
  • Table 54 Sales Of Polishes By Category: % Value Growth 2014-2019
  • Table 55 Nbo Company Shares Of Polishes: % Value 2015-2019
  • Table 56 Lbn Brand Shares Of Polishes: % Value 2016-2019
  • Table 57 Forecast Sales Of Polishes By Category: Value 2019-2024
  • Table 58 Forecast Sales Of Polishes By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Strong Growth Due To Positive Economic Environment
  • Electric Air Fresheners Demonstrates An Excellent Performance
  • Spray/Aerosol Air Fresheners Remains The Leading Air Care Category
  • Competitive Landscape
  • Multinationals Invest Heavily In Marketing And Launches, Resulting In Sales Increases
  • Private Label Player Dm-Drogerie Markt Records The Highest Sales Growth
  • Launches Of Seasonal Products And New Innovative Scents
  • Category Data
  • Table 59 Sales Of Air Care By Category: Value 2014-2019
  • Table 60 Sales Of Air Care By Category: % Value Growth 2014-2019
  • Table 61 Nbo Company Shares Of Air Care: % Value 2015-2019
  • Table 62 Lbn Brand Shares Of Air Care: % Value 2016-2019
  • Table 63 Forecast Sales Of Air Care By Category: Value 2019-2024
  • Table 64 Forecast Sales Of Air Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Spray/Aerosol Insecticides And Insecticide Baits Lose Share In Home Insecticides
  • Health Concerns Become Important In Home Insecticides
  • Non-Grocery Retailers Increases Its Influence On Home Insecticides Distribution
  • Competitive Landscape
  • Sc Johnson & Son Dominates And Sees A Further Value Share Increase
  • No Notable New Launches Seen As Players Focus On Distribution And Marketing
  • Private Label Sales Remain Negligible
  • Category Data
  • Table 65 Sales Of Home Insecticides By Category: Value 2014-2019
  • Table 66 Sales Of Home Insecticides By Category: % Value Growth 2014-2019
  • Table 67 Nbo Company Shares Of Home Insecticides: % Value 2015-2019
  • Table 68 Lbn Brand Shares Of Home Insecticides: % Value 2016-2019
  • Table 69 Forecast Sales Of Home Insecticides By Category: Value 2019-2024
  • Table 70 Forecast Sales Of Home Insecticides By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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